Martin Roll

Martin Roll received a bachelor's degree in business and marketing management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999.

After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's.

In 2000, he took on the role as chief marketing officer (CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands. He advises Fortune 500 companies, Asian firms and family-owned businesses on strategy, leadership, branding and marketing.

Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011.{{cite news |title=Martin Roll, Hoh Kim join Burson-marsteller |url=https://www.pressreader.com/sri-lanka/daily-mirror-sri-lanka/20111210/282381216377618 |publisher=The Daily Mirror (Sri Lanka) |date=10 December 2011}}

In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital. He is an Associate fellow with the Institute on Asian Consumer Insight (ACI).{{cite web |title=An exclusive seminar by Martin Roll |url=http://web.nbs.ntu.edu.sg/aci/edm/edm_1/martinroll.html |website=web.nbs.ntu.edu.sg |publisher=Nanyang Business School |access-date=20 October 2018}} Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019.{{cite news |last1=Bantoey |first1=Nilobon |title=Finnish Superson launched its first office in Singapore |url=https://scandasia.com/finnish-superson-launched-its-first-office-in-singapore/ |publisher=Scandasia |date=15 May 2019}}

Roll has served as Senior Advisor at McKinsey & Company.

In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy{{cite news |title=Brand Papers –Asia: Brand strategies for Asia|url=|publisher=Brand Strategy |date=8 March 2006}}{{cite news |last1=Ørholst|first1=Henrik |title=Branding i Asien |publisher=Dagbladet Børsen |date=7 October 2015 |page=13 |language=da}} and was rated a top global marketing book of 2006 by Strategy+Business.

Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace."

The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant."{{cite news |title=Brand new ways to get into China |url=https://www.telegraph.co.uk/finance/migrationtemp/2931746/City-Sandwich.html |publisher=The Daily Telegraph |date=8 February 2006}}

In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."

Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava.{{cite book |title=The Future of Branding |date = 17 December 2015|url=https://books.google.com/books?id=-lYlDAAAQBAJ |publisher=Sage Publishers |isbn = 9789351503194|access-date=19 October 2018}}

Martin Roll is a business columnist with Harvard Business Review{{cite news |title=How Chinese Companies Can Develop Global Brands |url=https://hbr.org/2013/11/how-chinese-companies-can-develop-global-brands |publisher=Harvard Business Review |date=20 November 2013}} and INSEAD Knowledge.{{Cite news |date=8 July 2015 |title=Five Best Practices of Global Brand Management |language=en |work=INSEAD Knowledge |url=https://knowledge.insead.edu/blog/insead-blog/five-best-practices-of-global-brand-management-4136 |access-date=2018-08-19}}

Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership.{{cite news |title=Martin Roll seminars: Panel of eminent Lankan CEOs discuss brands, strategy |url=http://www.sundaytimes.lk/110313/BusinessTimes/bt10.html |publisher=The Sunday Times |date=13 March 2011}}{{cite news |title=Country branding vital to lure investments – Martin Roll |url=http://www.dailymirror.lk/article/country-branding-vital-to-lure-investments-martin-roll--20913.html |publisher=The Daily Mirror (Sri Lanka) |date=7 August 2012}} He has spoken at business events like Thinkers50,{{cite web |title=The world's most successful visionary business thinkers |url=https://thinkers50europe.com/martin-roll/ |website=Thinkers50europe |access-date=22 April 2019}} Women's Forum for the Economy and Society, Arab Luxury World,{{cite news |last1=Munyal |first1=Panna |title=Luxury leanings: 5 lessons we learnt at the Arab Luxury World conference |url=https://www.thenational.ae/arts-culture/luxury-leanings-5-lessons-we-learnt-at-the-arab-luxury-world-conference-1.48463 |publisher=The National (Abu Dhabi) |date=24 May 2017}} TEDx,{{cite web |title=TEDxNUS |url=https://www.ted.com/tedx/events/877 |publisher=TED (conference)}} World Knowledge Forum,{{cite news |title=Asian branding guru Martin Roll due in Sri Lanka |url=http://www.ft.lk/sectors/asian-branding-guru-martin-roll-due-in-sri-lanka/20-19722 |publisher=Daily FT |date=23 February 2011}} The Harvard Project for Asian and International Relations (HPAIR),{{cite news |last1=Zaman |first1=Maisha |title=SPEAKING INTERNATIONAL: HPAIR 2015 AT MANILA |url=https://www.thedailystar.net/shout/event/speaking-international-hpair-2015-manila-177862 |publisher=The Daily Star (Bangladesh) |date=26 November 2015}} Strategy Summit and Global Leaders Summit,{{cite news |title=Voldsom aktivitet på talentkrigens østfront |publisher=Mandag Morgen |date=25 September 2006 |pages=78 |language=da}} PowerBrands Glam Las Vegas.{{Cite web|url=https://www.vegasdesi.com/powerbrand-glams-2013-honors-up-and-coming-indian-brands/|title=PowerBrand Glams 2013 Honors Up and Coming Indian Brands|language=en-US|access-date=2020-03-11}}

Roll teaches MBA, EMBA and Executive Education programmes at Nanyang Business School. He also lectures at INSEAD,{{cite journal |title=Asia's Global Identity Challenge |journal=The Peak Magazine |issue=January 2011 |page=16}} CEIBS and ESSEC.

• {{cite book|url=https://www.palgrave.com/gp/book/9781403992796|title=Asian Brand Strategy: How Asia Builds Strong Brands|author1=Roll|first=Martin|date=2006|publisher=Palgrave Macmillan UK|isbn=978-1-4039-9279-6|location=United Kingdom}}
• {{cite book|url=https://www.springerprofessional.de/en/asian-brand-strategy-revised-and-updated/7467766|title=Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia|author=Roll|first=Martin|publisher=Palgrave Macmillan UK|year=2015|isbn=978-1-349-67574-6|location=United Kingdom}}
• {{cite book|url=https://uk.sagepub.com/en-gb/afr/the-future-of-branding/book247996#contents|title=The Future of Branding|chapter=Branding and Emerging Markets|author=Roll|first=Martin|publisher=SAGE Publishing|year=2016|isbn=978-9-3515-0316-3|location=United Kingdom}}

He is a Danish citizen and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore.{{cite news |last1=Dela Cruz |first1=Roderick T. |title=Strategist challenges Filipino CEOs to build global brands |url=http://manilastandardtoday.com/mobile/article/196968 |publisher=Manila Standard |date=16 January 2016}} In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches.

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• [https://martinroll.com/about/#business-brand-strategist Biography from Martin Roll Company]
• [https://www.youtube.com/watch?v=gCG72sE6goo Martin Roll] at TED (conference)
• [http://www.womens-forum.com/news/An-Interview-Martin-Roll An Interview with Martin Roll] at Women's Forum for the Economy and Society
• [https://asiasociety.org/northern-california/riding-wave-asian-brands-go-global Riding the Wave: Asian Brands Go Global] at Asia Society

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Category:Living people

Category:INSEAD alumni

Category:Businesspeople from Copenhagen

Category:Business speakers

Category:Business writers

Category:Marketing theorists

Category:Business educators

Category:Danish marketing people

Category:McKinsey & Company people

Category:21st-century Danish businesspeople

Category:1967 births