Mass Appeal India
{{short description|Indian record label}}
{{Infobox record label
| name = Mass Appeal India
| image = Mass Appeal logo.png
| parent = Mass Appeal Records
| founded = 2019
| distributor = Universal Music India (previously), The Orchard (current)
| genre = Hip hop
| country = India
| location = Mumbai
}}
Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the American parent Mass Appeal Records.{{Cite web |title=Mass Appeal India Is Now A Reality |url=https://www.rsjonline.com/buzz/mass-appeal-india-is-now-a-reality.html |access-date=2024-05-31 |website=www.rsjonline.com}} The label had partnered with The Orchard for music distribution.
History
Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine,{{Cite magazine |last=Gurbaxani |first=Amit |date=2019-09-13 |title=Hindi Rapper Divine On Why He Signed With Mass Appeal India: 'It's Nas, Bro' |url=https://www.billboard.com/pro/hindi-rapper-divine-signed-mass-appeal-india-nas/ |access-date=2024-06-03 |magazine=Billboard |language=en-US}} and released his three albums Kohinoor, Punya Paap, and Gunehgar.{{Cite web |last=Aswad |first=Jem |date=2019-08-20 |title=Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine |url=https://variety.com/2019/music/news/nas-mass-appeal-universal-music-launch-label-india-sign-divine-1203308110/ |access-date=2024-05-31 |website=Variety |language=en-US}}
The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard.{{Cite web |date=2021-05-26 |title=Mass Appeal Records, co-owned by Nas, inks deal with The Orchard |url=https://www.musicbusinessworldwide.com/big-move-for-sony-music-as-nass-mass-appeal-label-inks-deal-with-the-orchard/ |access-date=2024-06-03 |website=Music Business Worldwide |language=en-US}} In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program.{{Cite web |last=Lal |first=Sam |date=2020-10-11 |title=Rise of the street beat: India spits rhymes in Hindi, Malayalam, Tamil, Odia |url=https://www.newindianexpress.com/magazine/2020/Oct/11/rise-of-the-street-beat-india-spits-rhymes-in-hindi-malayalam-tamil-odia-2207716.html |access-date=2024-05-31 |website=The New Indian Express |language=en}}
In April 2025, Nas visited India again to perform at the Mass Appeal Presents: The World Reunion—A Charity Concert, hosted by Mass Appeal India, at The Nesco Center, in Mumbai. He was accompanied by various Indian-origin rappers, such as, Divine, Raftaar, Ikka, KR$NA, King, and Steel Banglez. {{Cite web |last=Aurelius |first=Marcus |date=April 22, 2025 |title=Nas spends Easter weekend in India |url=https://liftedasia.com/article/nas-india |access-date=April 28, 2025 |website=LIFTED Asia}}
Artists
- ThirumaLi
- Talha Anjum{{Cite web |title=Nas’s label, Mass Appeal Records, partners with several Pakistani artists|url=https://www.thenews.com.pk/tns/detail/1254211-nass-label-mass-appeal-records-partners-with-several-pakistani-artists}}
- Divine
- Jass Manak{{Cite web |last=Hirwani |first=Peony |date=2024-01-12 |title=EXCLUSIVE: Jass Manak Partners With Mass Appeal India |url=https://rollingstoneindia.com/jass-manak-partners-with-mass-appeal-india/ |access-date=2024-05-31 |website=Rolling Stone India |language=en-US}}
- Dabzee{{Cite web |last=Service |first=Express News |date=2023-09-15 |title=INTERVIEW {{!}} 'Manavaalan Thug' was meant for my album: Indie artist Dabzee |url=https://www.newindianexpress.com/kochi/2023/Sep/15/interview-manavaalan-thug-was-meant-for-my-album-indie-artistdabzee-2614911.html |access-date=2024-05-31 |website=The New Indian Express |language=en}}
- Baby Jean
- Vedan
- AP Dhillon
- KSHMR{{Cite web |date=2024-03-22 |title=American DJ KSHMR Teams Up With Pop Icons King & Zaeden On New Track 'Aawara'; Deets Inside |url=https://www.news18.com/entertainment/american-dj-kshmr-teams-up-with-pop-icons-king-deets-inside-8825409.html |access-date=2024-05-31 |website=News18 |language=en}}
- Heems{{Cite web |last=Houghton |first=Edwin |date=2024-03-12 |title=New York's desi rap star Heems's new album re-imagines the diasporic experience as a place to be whole |url=https://www.gqindia.com/content/new-yorks-desi-rap-star-heemss-new-album-re-imagines-the-diasporic-experience-as-a-place-to-be-whole |access-date=2024-05-31 |website=GQ India |language=en-IN}}
- The Ranjha{{Cite web |last=Britto |first=David |date=2024-05-21 |title=How A Viral Cypher Catapulted The Ranjha to Release His Song 'Muqabala' Via Mass Appeal |url=https://rollingstoneindia.com/how-a-viral-cypher-catapulted-the-ranjha-to-release-his-song-muqabala-via-mass-appeal/ |access-date=2024-05-31 |website=Rolling Stone India |language=en-US}}
- Sez On The Beat
- Raf-Saperra
- JASKARAN{{Cite web |date=October 31, 2024 |title=Interview: Breakthrough Punjabi Emcee Jaskaran On His Debut Album ‘Divine Violence’ With Mass Appeal, Sidhu Moose Wala, Punjab’s Musical Heritage & Censorship |url=https://culturehaze.com/interview-breakthrough-punjabi-emcee-jaskaran-on-his-debut-album-divine-violence-with-mass-appeal-sidhu-moose-wala-punjabs-musical-heritage-censorship/ |access-date=April 19, 2025 |website=Culture Haze}}
Discography
= Albums =
| class="wikitable"
!Year !Artist(s) !Title !Ref |
| |Raf Saperra
|5 Deadly Venomz |
| rowspan="3" |2024
|Nazz |BATHROOM SINGER |
| DIVINE, Karan Aujla
|STREET DREAMS |
| Heems
|LAFANDAR |
| rowspan="4" |2023
|A Message From The Moon |
| KSHMR
|KARAM |
| Dakait, Sez on the Beat
|Dev Nagri Aur Main |
| yungsta, Sez on the Beat
|MEEN |
| rowspan="2" |2022
|Ab 17, Sez on the Beat |TEZ FILAM |
| DIVINE
|Gunehgar |
| rowspan="2" |2020
|Ikka |I |
| DIVINE
|Punya Paap |
| 2019
|Kohinoor |