Matoma

{{short description|Norwegian DJ and record producer}}

{{use dmy dates|date=October 2020}}

{{Infobox musical artist

| name = Matoma

| image = Matoma Stavernfestivalen 2019 (163257).jpg

| landscape = yes

| caption = Matoma at Stavernfestivalen 2019

| birth_name = Tom Stræte Lagergren

| birth_date = {{birth date and age|df=yes|1991|5|29}}

| birth_place = Åsnes, Norway

| genre = {{hlist|EDM|R&B|pop|dancehall|house|tropical house{{cite web|url=http://www.vosters.co/dj/2015/03/04/best-tropical-house-djs/ |title=Top 13 Best Tropical House DJs |url-status=dead |archive-url=https://web.archive.org/web/20150613095221/http://www.vosters.co/dj/2015/03/04/best-tropical-house-djs/ |archive-date=2015-06-13}}}}

| occupation = {{hlist|Producer|musician|DJ}}

| instrument = {{hlist|Digital audio workstation|piano|flute|guitar}}

| years_active = 2014–present

| label = Warner

| associated_acts = {{hlist|Astrid S|The Vamps}}

| website = {{URL|hakunamatoma.com}}

}}

Tom Stræte Lagergren (born 29 May 1991), professionally known as Matoma, is a Norwegian DJ and record producer.

Early life

Lagergren was born in Åsnes, Norway.{{Cite magazine|url=http://www.billboard.com/artist/6562874/matoma/biography|title=Matoma - Biography {{!}} Billboard|last=Collar|first=Matt|magazine=Billboard|access-date=2016-11-25}} He started playing the piano as a child.{{cite web|last=Lam|first=Tiffany|title=Exclusive Interview: MATOMA in Canada|url=http://intothecrowdmagazine.com/2015/01/05/exclusive-interview-matoma-in-canada/|website=In Too The Crowd Magazine|access-date=21 June 2015|date=5 January 2015}}{{cite web|title=INTERVIEW - MATOMA|url=http://crssd.com/interview-matoma/|website=Fngrs Crssd|access-date=21 June 2015|date=11 February 2015}} During that period, he won a contest to perform alongside Norwegian pianists Håvard Gimse and Leif Ove Andsnes.{{cite web|last1=Broch|first1=Helene|title=Matoma – sights set on the US|url=http://musicnorway.no/2014/08/28/matoma-sights-set-on-the-us/|website=Music Norway|access-date=21 June 2015|date=28 August 2014}} As he grew tired of classical piano, Lagergren began mixing on his computer. He holds a bachelor's degree in Music Technology from the Norwegian University of Science and Technology.

Career

"Free Fallin Tropical Mojito Remix (John Mayer Tribute)" was produced with fellow tropical house producer Nelsaan and was released on Matoma's 23rd birthday.{{cite web|url=https://soundcloud.com/matoma-official/matoma-nelsaan-free-fallin-remix|title=Matoma & Nelsaan - Free Fallin Tropical Mojito Remix (John Mayer Tribute)|via=SoundCloud}}{{cite web |title=YAQUI.CO PREMIERE: Matoma x Nelsaan - Free Falling Tropical Mojito Remix|url = http://yaqui.co/music/2014/5/28/yaquico-premiere-matoma-x-nelsaan-free-falling-tropical-mojito-remix|access-date=2015-09-06}}

Matoma was asked by Universal Germany to make a remix of Marlon Roudette's "When the Beat Drops" in July 2014 which was released one month later.{{cite web|url=https://soundcloud.com/matoma-official/when-the-beat-drops-out-matoma-remix|title=Marlon Roudette - When The Beat Drops Out (Matoma Tropical Remix)|via=SoundCloud}}

His remix of "Old Thing Back" by The Notorious B.I.G. became popular when it charted in Norway, peaking at number two on VG-lista, the official Norwegian singles chart. It also charted highly in Sweden, Finland, Denmark and New Zealand.{{cite news|url=http://www.dagbladet.no/2014/07/20/kultur/matoma/musikk/artist/tom_strete_lagergren/34427173/|author=Stina Gregersen Karlsen|title= Norske Tom (23) har laget remix for superstjerna Enrique Iglesias - Er dette den neste Kygo?|work=Dagbladet|date=20 July 2014|access-date=15 March 2015|language=no}} It reached number 1 on the music blog aggregator Hype Machine with many record companies including Big Beat Records expressing interest in Matoma's work after hearing the remix. Ja Rule, who is featured on the original track, also tweeted that he loved the track. He also remixed the song "Bailando" at the request of Enrique Iglesias' team.

After musician Hedegaard released his single "Happy Home", he and Matoma had a consultation about a remix of it. This was officially released by Copenhagen Records in September 2014.[https://soundcloud.com/matoma-official/hedegaard-happy-home-matoma-remix Hedegaard - Happy Home (Matoma Remix)] In October, Matoma's remix of Eminem's "Business" was released.[https://soundcloud.com/matoma-official/eminem-business-matoma-remix Eminem - Business (Matoma Remix)] During this month, Warner Music Norway published another remix, the Nelsaan & Matoma Remix of Marit Larsen's "I Don't Want to Talk About It".[https://soundcloud.com/nelsaan/i-dont-want-to-talk-about-it-nelsaan-matoma-remix I Don't Want to Talk About It (Nelsaan & Matoma Remix)] It is the second remix of Nelsaan and Matoma.

In January 2015, Matoma released a remix of MYNGA featuring Cosmo Klein's "Back Home".[https://soundcloud.com/matoma-official/mynga-back-home-matoma-remix Mynga - Back Home (Matoma Remix)] In total, Matoma has published more than 136 tracks on his own SoundCloud page.

On 15 October 2016, he collaborated with British boy band, The Vamps to release the single "All Night".{{Cite web|url=https://itunes.apple.com/gb/album/all-night-single/id1163777039|archive-url=https://web.archive.org/web/20161126003308/https://itunes.apple.com/gb/album/all-night-single/id1163777039|url-status=dead|archive-date=26 November 2016|title=All Night – Single by The Vamps & Matoma on iTunes|website=iTunes|access-date=2016-11-25}} An official music video was published by The Vamps. As of February 2019 the single had received 375 million Spotify streams.{{Citation|url=https://open.spotify.com/album/3Q1EgrbiySPpkFBA9pChG3|title=All Night by The Vamps on Spotify|access-date=2018-02-07}} Matoma and The Vamps' second collaborative single "Staying Up" was released on 1 September 2017.{{Cite news|url=http://celebmix.com/vamps-matoma-new-collaboration/|title=The Vamps and Matoma to release new collaboration 'Staying Up'.|date=2017-08-26|work=CelebMix|access-date=2017-10-24}}

In 2020 he released his new single "WOW" with singer Emma Steinbakken.{{Cite web|title=Emma Steinbakken - YouTube|url=https://www.youtube.com/channel/UCnBObl-PU4BxqRe-LOuC5ZA/featured|access-date=2020-10-23|website=www.youtube.com}} In the same year he released a Christmas song titled 'It's Christmas Time' with singer Michael Bolton.

From 2021 to 2022, Matoma served as a coach on the Norwegian version of The Voice. He mentored country singer Erlend Gunstveit to victory in the sixth season, who won the competition on 28 May 2021.{{Cite web|last=AS|first=TV 2|title=Erlend vant The Voice: - Det betyr mye|url=https://www.tv2.no/a/14028504/|access-date=2021-05-28|website=TV 2|language=no}}

In September 2021, it was announced that Matoma co-founded the AI music tech startup Masterchannel, together with Simon Hestermann and Christian Ringstad Schultz.{{cite news |last1=Harnes |first1=Magnus Peter |title=Spillgründeren fikk Matoma på laget |url=https://shifter.no/nyheter/spillgrnderen-fikk-matoma-pa-laget/221292 |archive-url=https://web.archive.org/web/20211025173533/https://shifter.no/nyheter/spillgrnderen-fikk-matoma-pa-laget/221292 |url-status=dead |archive-date=2021-10-25 |access-date=25 October 2021 |work=Shifter |date=20 September 2021 |ref=masterchannel_shifter}}{{cite news |last1=Østbø |first1=Stein |title=Matoma inn i gründerselskap |url=https://www.vg.no/rampelys/musikk/i/47LJ69/matoma-inn-i-grunderselskap |archive-url=https://web.archive.org/web/20211011120413/https://www.vg.no/rampelys/musikk/i/47LJ69/matoma-inn-i-grunderselskap |url-status=dead |archive-date=2021-10-11 |access-date=11 October 2021 |work=VG |date=20 September 2021 |ref=vg_masterchannel}} The startup has developed a novel Artificial Intelligence approach to automated music mastering and was awarded 'Norway's Best Creative Tech Startup' in 2022.{{cite news |last1=Nikolaisen |first1=Per-Ivar |title=Matoma-backede musikkgründere utpekt til Norges beste kreativ-startup |url=https://shifter.no/nyheter/matoma-backede-musikkgrndere-utpekt-til-norges-beste-kreativ-startup/264086 |archive-url=https://web.archive.org/web/20221202200433/https://shifter.no/nyheter/matoma-backede-musikkgrndere-utpekt-til-norges-beste-kreativ-startup/264086 |url-status=dead |archive-date=2022-12-02 |access-date=2 December 2022 |work=Shifter |date=15 November 2022}}

Equipment

Matoma uses Cubase 8 Pro to produce music and Massive, a Digital audio workstation plugin to program his synth sounds.{{Cite news |last=Mettler |first=Mike |date=31 July 2015 |title=How a Norwegian DJ set Spotify on fire with a tropical Notorious B.I.G. remix |url=http://www.digitaltrends.com/music/norwegian-tropical-dj-matoma-on-notorious-b-i-g-remixes/ |access-date=2016-11-25 |newspaper=Digital Trends}} He also uses piano, guitars and flutes.

Discography

{{main|Matoma discography}}

Awards and nominations

class="wikitable plainrowheaders" style="text-align:center;"
Year

! Organization

! Award

! Work

! Result

rowspan="2"| 2017

| rowspan="2"| Spellemannprisen '16

| Årets Nykommer & Gramostipend
(Newcomer of the Year & Gramo scholarship)

| Matoma

| rowspan="2" {{nom}}

Årets Låt (Song of the Year)

| "False Alarm"

References

{{reflist|30em}}