Matthew Grocoff
{{Infobox person
| honorific_prefix =
| name = Matt Grocoff
| honorific_suffix =
| image = Headshot of Matthew Grocoff.jpg
| image_upright =
| landscape =
| alt =
| caption =
| native_name =
| native_name_lang =
| pronunciation =
| birth_name = Matthew Grocoff
| birth_date =
| birth_place =
| baptised =
| disappeared_date =
| disappeared_place =
| disappeared_status =
| death_date =
| death_place =
| death_cause =
| body_discovered =
| resting_place =
| resting_place_coordinates =
| burial_place =
| burial_coordinates =
| monuments =
| nationality =
| other_names =
| siglum =
| citizenship = United States
| education =
| alma_mater = University of Georgia School of Law
| occupation = Real Estate Developer, Writer, Speaker, Sustainability Advocate
| years_active =
| era =
| employer = THRIVE Collaborative
| organization =
| agent =
| known_for = Net Zero Energy Buildings, Modernized Water Infrastructure, and Living Buildings
| notable_works =
| style =
| height =
| television =
| title =
| term =
| predecessor =
| successor =
| party =
| movement =
| opponents =
| boards =
| criminal_charges =
| criminal_penalty =
| criminal_status =
| spouse =
| partner =
| children =
| parents =
| mother =
| father =
| relatives =
| family =
| callsign =
| awards = USA Today Best Green Homes of 2010{{cite news|last=Koch|first=Wendy|title=Best green homes of 2010? You may be surprised|url=http://content.usatoday.com/communities/greenhouse/post/2011/01/best-green-homes-2010/1#.UxZIU_RdWEM|accessdate=March 4, 2014|newspaper=USA Today|date=January 5, 2011}} Michigan Green Leader{{cite news|last=Angel|first=Cecil|title=Green house in Ann Arbor makes excess electricity|url=http://www.freep.com/article/20120429/BUSINESS06/204290486/Green-house-in-Ann-Arbor-makes-excess-electricity|accessdate=4 March 2014|newspaper=Detroit Free Press|date=April 29, 2012}}{{cite news|last=Gallagher|first=John|title=Anti-idling campaign, among 2012 Michigan Green Leaders, is just one of many efforts to clean Michigan|url=http://www.freep.com/article/20120310/BUSINESS06/104170008|accessdate=4 March 2014|newspaper=Detroit Free Press|date=April 17, 2012}}
| website =
| module =
| module2 =
| module3 =
| module4 =
| module5 =
| module6 =
| signature =
| signature_size =
| signature_alt =
| footnotes =
}}
Matthew "Matt" Grocoff is an American environmentalist, sustainability advocate, sustainable real estate developer,{{cite news |last1=Moran |first1=Darcie |title=See the latest plans for mixed-income, solar-powered Ann Arbor development |url=https://www.mlive.com/news/ann-arbor/2019/11/see-the-latest-plans-for-mixed-income-solar-powered-ann-arbor-development.html |accessdate=11 March 2020 |publisher=Ann Arbor News |date=Nov 11, 2019}} writer, speaker and founder of the THRIVE Collaborative.{{cite news|last=Grable|first=Juliet|title=The Living Building Challenge|url=http://www.homepower.com/articles/home-efficiency/design-construction/living-building-challenge|accessdate=12 March 2014|newspaper=Home Power Magazine|date=2013-12-27}}{{cite web|last=Grocoff|first=Matt|title=Lecture at Google|url=https://www.youtube.com/watch?v=7ncxkvHVsxw|work=YouTube|publisher=Talks@Google|accessdate=6 March 2014}} He is known for his work on net zero energy and net zero water buildings and for the rehabilitation of the oldest home in North America to achieve net zero energy.{{cite news|last=Koch|first=Wendy|title=110-year-old home gets net zero energy rehab|url=http://content.usatoday.com/communities/greenhouse/post/2010/06/century-plus-victorian-renovated-to-power-itself/1#.UxZHdPRdWEM|accessdate=4 March 2014|newspaper=USA Today|date=Jun 11, 2010}}{{cite book|last=Benefield|first=F. Kaid|title=People Habitat: 25 WAYS TO THINK ABOUT GREENER, HEALTHIER CITIES|date=January 2014|publisher=Island Press|isbn=9780989751117|pages=23–29}}
Grocoff is a contributor to the radio show The Environment Report produced by Michigan Radio (part of the NPR network), FOX News Energy Team, and was host of GreenovationTV.{{cite web|title=Environment Report|url=http://michiganradio.org/term/greenovation|work=Michigan Radio|accessdate=6 March 2014}}{{cite web|last=Grocoff|first=Matt|title=Eco-friendly ways to beat the heat and save cash|url=http://www.myfoxdetroit.com/story/19108482/eco-friendly-ways-to-beat-the-heat-and-save-cash|work=FOX News WJBK|publisher=Fox Television Stations, Inc. and Worldnow|accessdate=6 March 2014}} He advocates for modernized distributed renewable energy networks and distributed water and wastewater systems that work with natural systems.{{cite news|last=Rosen|first=Zak|title=RADIO: Unplugging from an unstable electric grid|url=http://www.wbez.org/series/front-center/unplugging-unstable-electric-grid-108440|accessdate=6 March 2014|newspaper=WBEZ Chicago|date=Aug 16, 2013}}{{cite news|last=Graham|first=Lester|title=Interview with Matt Grocoff of GreenovationTV|url=http://michiganradio.org/post/retrofitting-112-year-old-house-solar-panels|accessdate=6 March 2014|newspaper=Stateside Radio Show / Michigan Radio|date=June 24, 2013}}
Living Community Challenge and Veridian at County Farm
Grocoff is developing one of the world's first projects to register for the Living Community Challenge. The Living Community Challenge is a certification of the International Living Future Institute intended to bring theLiving Building Challenge Living Building Challenge to the community scale.
The development is targeted to be a mixed-income net zero energy community: 100% all-electric, powered by solar, with resilient energy storage and no gas lines or combustion appliances. Grocoff's project, Veridian at County Farm, is repurposing the site of a former youth prison{{cite journal |last1=Love |first1=Hanna |last2=Harvell |first2=Samantha |last3=Warnberg |first3=Chloe |last4=Durnan |first4=Julia |date=June 19, 2018 |title=Transforming Closed Youth Prisons Repurposing Facilities to Meet Community Needs |url=https://www.urban.org/research/publication/transforming-closed-youth-prisons |journal=Urban Institute, Justice Policy Center |pages=7, 13 |accessdate=11 March 2020}} adjacent to the 130 acre County Farm Park in Ann Arbor, Michigan. Veridian at County Farm was among 100 projects worldwide highlighted in the [http://localprojectchallenge.org/living-community-veridian-at-county-farm/ Local Projects Challenge] at the 2020 World Urban Forum 10 in Abu Dhabi as part of the United Nations program for Accelerating the UN Sustainable Development Goals.
Mission Zero House
Grocoff first gained national attention for the rehabilitation of his Victorian-era Mission Zero house in Ann Arbor, Michigan. Built in 1901, the home is considered the oldest home in America to achieve net zero energy.{{cite news|last=George|first=Bulanda|title=The Nation's Oldest Net-Zero Home Belongs to One Green Ann Arbor Family|url=http://www.hourdetroit.com/Hour-Detroit/March-2011/The-Nation-039s-Oldest-Net-Zero-Home-Belongs-to-a-Green-Ann-Arbor-Family/index.php?cparticle=1&siarticle=0#artanc|accessdate=5 March 2014|newspaper=Hour Magazine|date=March 2011}}{{cite web|last=Jeff|first=Kart|title=America's Oldest & Michigan's First Net Zero Energy Home|url=http://www.treehugger.com/sustainable-product-design/americas-oldest-michigans-first-net-zero-energy-home-photos.html|work=Treehugger|publisher=MNN Holdings, LLC|accessdate=5 March 2014}}{{cite web|last=Yost|first=Peter|title=Mission Zero House: A Net-Zero Retrofit|url=http://www.greenbuildingadvisor.com/homes/mission-zero-house-net-zero-retrofit|work=Green Building Advisor|date=14 December 2011 |accessdate=5 March 2014}} The Atlantic Magazine called the work "sustainable perfection".{{cite news|last=Benefield|first=Kaid|title=Sustainable Perfection: A Michigan Couple's Model Green Home|url=https://www.theatlantic.com/national/archive/2011/07/sustainable-perfection-a-michigan-couples-model-green-home/242763/|accessdate=5 March 2014|newspaper=The Atlantic|date=July 29, 2011}} The home is featured on the cover of the book, No Regrets Remodeling: How to Create a Comfortable, Healthy Home That Saves Energy.{{cite book|title=No Regrets Remodeling: How to Create a Comfortable, Healthy Home That Saves Energy|date=October 7, 2013|publisher=Chelsea Green|isbn=9780963944436|pages=1–168|url=http://www.chelseagreen.com/bookstore/item/noregrets_remodeling_second_edition:paperback}}
In 2013, Grocoff and his company THRIVE partnered with BLUElab from the University of Michigan College of Engineering and offered his home as community testbed for net zero water and restoration of ecological water flow to pre-development conditions.{{cite web|last=Judge Hensel|first=Jennifer|title=Zero water consumption: U-M students to retrofit historic home|url=http://www.engin.umich.edu/college/about/news/stories/2013/february/bluelab-students-to-retrofit-historic-home|work=Michigan Engineering|publisher=University of Michigan|accessdate=6 March 2014}} The project is the first Cold Climate home certified as a Net Zero Energy Building under the Living Building Challenge, which is based on actual rather than anticipated performance.{{cite web|title=Certified Net Zero Energy Buildlings|url=http://living-future.org/case-study/missionzero|website=Living Building Challenge|publisher=International Living Future Institute|accessdate=14 July 2015|url-status=dead|archiveurl=https://archive.today/20150212015153/http://living-future.org/case-study/missionzero|archivedate=12 February 2015}}{{cite news|last=Grable|first=Juliet|title=The Living Building Challenge|url=http://www.homepower.com/articles/home-efficiency/design-construction/living-building-challenge|accessdate=5 March 2014|newspaper=Home Power Magazine|date=Dec 27, 2013}}
Grocoff calls the home "Mission Zero House" in honor of Ray Anderson, founder and chairman of Interface, Inc., who, in 1994, pledged that his multi-national carpet company would meet a "Mission Zero" goal to eliminate any negative impact it may have on the environment by the year 2020.{{cite news|last=Rosen|first=Zak|title=Unplugging from an unstable energy grid|url=http://www.wbez.org/series/front-center/unplugging-unstable-electric-grid-108440|accessdate=6 March 2014|newspaper=WBEZ Chicago|date=Aug 16, 2013}}
Recognition
In 2012, Grocoff was awarded Michigan Green Leader by the Detroit Free Press.{{cite web|last=Gopwanit|first=Jewel|title=2012 Michigan Green Leaders|url=http://www.freep.com/apps/pbcs.dll/article?AID=2012204290497|work=Detroit Free Press|publisher=Gannett|accessdate=6 March 2014}} USA Today honored him with a Best Green Home of 2010.{{cite news|last=Koch|first=Wendy|title=Best green homes of 2010? You may be surprised|url=http://content.usatoday.com/communities/greenhouse/post/2011/01/best-green-homes-2010/1#.UxkQ5uddWEM|accessdate=7 March 2014|newspaper=USA Today|date=January 5, 2011}}
MyFORD Magazine selected Grocoff as the #1 Electric Innovator.{{cite web|last=Risman|first=Adam|title=Forward Focus|url=http://www.myfordmag.com/innovation/forward-focus|work=myFORD Magazine|publisher=Time Inc. Content Solutions|accessdate=7 March 2014}} Grocoff received the first Net Zero Hero Award from the Green Home Institute.{{cite web|last1=Brett|first1=Little|title=Mission Zero Home: A Greenstar Gold Remodel & CE Webinar|url=https://greenhomeinstitute.org/mission-zero-home-a-greenstar-gold-remodel/|website=Green Home Institute|accessdate=15 December 2015|date=2014-12-18}}
References
{{Reflist}}
External links
- [http://mattgrocoff.com Official Website]
{{DEFAULTSORT:Grocoff, Matthew}}
Category:American sustainability advocates
Category:University of Georgia School of Law alumni
Category:Year of birth missing (living people)