Matthew Segal#Attn

Segal was born in Chicago, Illinois, attended New Trier High School, and graduated magna cum laude from Kenyon College in 2008. He became an advocate for student voting rights in college after his campus polling place experienced the longest lines in the 2004 presidential election.{{cite news|last=Gray|first=Kathy Lynn|title=Political activist driven by '04 events|url=http://www.dispatch.com/content/stories/local/2007/11/26/EMPOWER.ART_ART_11-26-07_B1_878J95I.html|access-date=19 September 2011|newspaper=The Columbus Dispatch|date=Nov 26, 2007}}

Segal is Jewish. Both his grandfathers served in World War II. He has cited their stories and experiences as catalysts for his work to combat anti-Semitism.{{Cite web |last=Deutch |first=Gabby |date=2023-05-23 |title=The media entrepreneur making antisemitism education go viral |url=https://jewishinsider.com/2023/05/attn-matthew-segal-viral-social-media-antisemitism-arnold-schwarzenegger/ |access-date=2024-05-23 |website=Jewish Insider |language=en-US}}

Prior to co-founding ATTN:, Segal was a young voter advocate who testified multiple times before Congress on issues relating to expanding youth voters’ franchise around issues affecting them. Segal co-founded OurTime.org with Jarrett Moreno with the goal of deepening civic engagement among his generation through a number of strategies including making colleges teach voter registration and an initiative to support businesses founded and run by entrepreneurs under 30.

Segal and Our Time co-founder Jarrett Moreno launched ATTN: in 2014 to create "content that breaks down complex issues, making politics interesting for millennials, and analyzes the world from the perspective of the social media generation."{{cite news|url=http://recode.net/2014/12/04/attn-gets-4-1m-from-ryan-seacrest-and-others-to-get-attention-of-millennials/|title=Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials|last=Swisher|first=Kara|author-link=Kara Swisher|date=December 4, 2014|newspaper=ReCode|access-date=30 December 2014}} Segal oversees the original content development department for the company. Under his leadership, ATTN:’s content has received more than 18 billion video views, has been watched for over 9 billion minutes, and the company’s platforms have a combined 19 million followers.

The company produces original video content of all length, including short form for social consumption across all major platforms, midform for more in-depth story-telling, and long form for linear television and streaming services.

In 2023, Segal spearheaded an event along with First Lady Jill Biden at Independence Hall in Philadelphia to celebrate the launch of “Well Versed,” a new animated musical series produced by ATTN: that aired on Nickelodeon designed to teach young viewers about civics and democracy.{{Cite web |last=Gazette |first=Jesse Bunch-Pittsburgh Post |date=2023-11-24 |title=First lady Jill Biden visits Philadelphia for launch of Nickelodeon's animated civics show |url=https://americanmilitarynews.com/2023/11/first-lady-jill-biden-visits-philadelphia-for-launch-of-nickelodeons-animated-civics-show/ |access-date=2024-06-04 |website=American Military News |language=en-US}}

In 2021, ATTN: created and Segal served as Executive Producer for a special called “Roll Up Your Sleeves” that aired on NBC to educate viewers about protection from COVID-19. Segal was also responsible for creating a primetime special that aired on ABC in 2020 called “VOMO: Vote or Miss Out” that was hosted by Kevin Hart and featured political figures from both parties and more than 20 celebrities encouraging electoral participation in the upcoming election.{{Cite web |last=Low |first=Elaine |date=2020-09-02 |title=ABC to Air Voter Participation Special Featuring Kevin Hart, Scarlett Johansson, Michelle Obama, Cindy McCain |url=https://variety.com/2020/tv/news/abc-vote-kevin-hart-scarlett-johansson-obama-mccain-1234756590/ |access-date=2024-06-05 |website=Variety |language=en-US}}

In 2018, Segal and ATTN: created a 10-episode mini-series on IGTV - which later became Instagram Reels - featuring then former VP Joe Biden called “Here’s The Deal,” which was the first-ever IGTV series by a national politician{{Cite web |last=Spangler |first=Todd |date=2018-09-10 |title=Joe Biden Launches Political-Issues Video Series With ATTN: Ahead of 2018 Midterms |url=https://variety.com/2018/digital/news/joe-biden-attn-political-issues-series-igtv-1202934694/ |access-date=2024-06-06 |website=Variety |language=en-US}}{{Cite web |title=ATTN: launches IGTV series with Joe Biden |url=https://www.axios.com/2018/09/10/2018-midterm-elections-attn-igtv-series-joe-biden}} and the company has also produced a series of videos with Barack Obama in 2018, 2020, and 2022 encouraging young voters to participate in elections.{{Cite web |last=Spangler |first=Todd |date=2018-10-17 |title=Barack Obama Launches Video on ATTN: Channels Urging Young Americans to Vote (Watch) |url=https://variety.com/2018/digital/news/barack-obama-video-attn-midterm-elections-1202982667/ |access-date=2024-06-06 |website=Variety |language=en-US}}{{Cite web |title=Obama 'Introduces' Himself to Gen Z in Fun New Voting PSA: 'I Have the Best Jump Shot in White House History' |url=https://people.com/politics/barack-obama-voting-psa-gen-z/ |access-date=2024-06-06 |website=Peoplemag |language=en}}{{Cite web |last=Johnson |first=Ted |date=2020-09-16 |title=ATTN: Debuts Get Out The Vote Video With Barack Obama |url=https://deadline.com/2020/09/barack-obama-voting-attn-1234577870/ |access-date=2024-06-06 |website=Deadline |language=en-US}}

In addition to those projects, ATTN: has developed and produced video content featuring Arnold Schwarzenegger condemning hate and anti-Semitism{{Cite web |date=2023-03-07 |title=Arnold Schwarzenegger has pointed message for antisemites: 'You remove your own power' |url=https://www.latimes.com/entertainment-arts/story/2023-03-06/arnold-schwarzenegger-antisemites |access-date=2024-06-06 |website=Los Angeles Times |language=en-US}} that has garnered hundreds of millions views,{{Cite web |last=Deutch |first=Gabby |date=2023-05-23 |title=The media entrepreneur making antisemitism education go viral |url=https://jewishinsider.com/2023/05/attn-matthew-segal-viral-social-media-antisemitism-arnold-schwarzenegger/ |access-date=2024-06-06 |website=Jewish Insider |language=en-US}} and an Emmy nominated original series with Zooey Deschanel to promote healthy eating called What Am I Eating?.{{Cite web |last=Chan |first=J. Clara |date=2023-05-23 |title=Zooey Deschanel Heads to Rebranded Max Streamer for Food Education Series With ATTN |url=https://www.hollywoodreporter.com/business/digital/zooey-deschanel-max-streaming-food-series-attn-1235498151/ |access-date=2024-06-06 |website=The Hollywood Reporter |language=en-US}}

In 2019, ATTN: was named to Fast Company's list of Most Innovative Companies,{{Cite web |title=The World's Most Innovative Companies Honorees by Sector |url=https://www.fastcompany.com/most-innovative-companies/2019/sectors/video}} and has won numerous awards including Shorty Awards,{{Cite web |title=AT&T The Love Connection - The Shorty Awards |url=http://shortyawards.com/7th-impact/att-the-love-connection |access-date=2024-06-08 |website=shortyawards.com}} Webby Awards,{{Cite web |title=NEW Webby Gallery + Index |url=http://winners.webbyawards.com/2023/social/social-video/news-politics/257638/barack-obama-x-attn--the-power-of-your-vote-in-2022 |access-date=2024-06-08 |website=NEW Webby Gallery + Index |language=en}} a Tribeca X award,{{Cite web |title=Tribeca X |url=https://www.tribecafilm.com/festival/tribecax2020 |access-date=2024-06-08 |website=Tribeca}} and more. Segal was named to The Hollywood Reporter's Next Gen list in 2017 which recognizes 35 individuals in the entertainment industry under 35 years-old who are considered Hollywood's future leaders.{{Cite web |editor1-first=Lacey |editor1-last=Rose |editor2-first=Rebecca |editor2-last=Ford |date=2017-11-08 |title=Next Gen 2017: Hollywood's Up-and-Coming Execs 35 and Under |url=https://www.hollywoodreporter.com/lists/next-gen-2017-hollywoods-up-coming-execs-35-under-1053931/ |access-date=2024-06-08 |website=The Hollywood Reporter |language=en-US}}

In 2022, Candle Media acquired ATTN: for $150M in a cash and stock deal.{{Cite web |title=Scoop: Candle Media acquires digital publisher ATTN: for $150 million |url=https://www.axios.com/2022/05/17/candle-media-acquires-attn}} The deal ensured that Segal and Moreno would continue to oversee day-to-day operations of ATTN:. Prior to the acquisition, the company had raised $37M over three separate funding rounds since it was founded, including investments from Marc Rowan, Bill Maher, Ryan Seacrest, Paul Wachter, Jimmy Iovine, Tom Werner, and TPG.{{Cite news |last=Denizet-Lewis |first=Benoit |date=2016-10-20 |title=Matthew Segal Wants Your Attn |url=https://www.nytimes.com/2016/10/23/style/matthew-segal-wants-your-attn.html |access-date=2024-06-10 |work=The New York Times |language=en-US |issn=0362-4331}}{{Cite web |last=Swisher |first=Kara |date=2014-12-04 |title=Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials |url=https://www.vox.com/2014/12/4/11633552/attn-gets-4-1m-from-ryan-seacrest-and-others-to-get-attention-of |access-date=2024-06-10 |website=Vox |language=en-US}}

The company is based in Los Angeles with offices in New York, and currently has about 130 employees.{{Cite web |title=Attn: Overview |url=https://pitchbook.com/profiles/company/104222-98}}

As part of his work with ATTN:, Jewish Insider reported that Segal had “devoted significant resources to combating antisemitism.”{{Cite web |last=Deutch |first=Gabby |date=2023-05-23 |title=The media entrepreneur making antisemitism education go viral |url=https://jewishinsider.com/2023/05/attn-matthew-segal-viral-social-media-antisemitism-arnold-schwarzenegger/ |access-date=2024-06-03 |website=Jewish Insider |language=en-US}} He served as an Executive Producer of “The Hate We Can’t Forget: A Holocaust Memorial Special” and “Undeniable: The Truth To Remember,” two primetime specials that aired on Paramount platforms around International Holocaust Remembrance Day in 2022. {{Cite web |title=Three-Time Emmy® Award-Winning Actress Julianna Margulies Hosts Both Specials, Produced by ATTN: with MTV NEWS & SEE IT NOW STUDIOS |url=https://ir.paramount.com/news-releases/news-release-details/commemorate-international-holocaust-remembrance-day-jan-27-mtv}} In 2023, ATTN: produced a video featuring U.S. Secretary of State Antony Blinken in partnership with the State Department and the World Jewish Congress marking YomHashoah that received over 2 million views.{{Cite web |title=x.com |url=https://twitter.com/attn/status/1648023528107823105 |access-date=2024-06-03 |website=X (formerly Twitter)}} The company also produced a video with the World Jewish Congress, the Anti-Defamation League, and the International Holocaust Remembrance Alliance that explores the roots of anti-Semitism and how it is defined today.{{Cite web |title=x.com |url=https://twitter.com/worldjewishcong/status/1659590087469060096?s=46&t=Vn4n-e_4M_JfMJAr5x7EoQ |access-date=2024-06-03 |website=X (formerly Twitter)}} President Biden appointed him to the Holocaust Memorial Council Board of Trustees in January 2025.{{Cite web |last=Halperin |first=Shirley |date=2025-01-19 |title=ATTN:'s Matthew Segal, Archewell Alum Mandana Dayani Appointed to Holocaust Memorial Council Board of Trustees |url=https://www.hollywoodreporter.com/news/general-news/holocaust-memorial-council-appointments-matthew-segal-mandana-dayani-1236112749/ |access-date=2025-01-21 |website=The Hollywood Reporter |language=en-US}}

Segal was a contributor to ABC News and has been featured on CBS News, C-SPAN, MSNBC, Fox, CNN and HBO's Real Time with Bill Maher.{{Cite web|url=https://www.c-span.org/video/?299524-5/college-graduates-job-market|title=College Graduates and the Job Market {{!}} C-SPAN.org|website=www.c-span.org|language=en-us|access-date=2019-08-01}}{{Cite web|url=https://www.msn.com/#43901288|title=MSN {{!}} Outlook, Office, Skype, Bing, Breaking News, and Latest Videos|website=www.msn.com|access-date=2019-08-01|archive-url=https://web.archive.org/web/20190131090906/https://www.msn.com/#43901288|archive-date=2019-01-31|url-status=dead}}{{Cite web|url=http://video.foxnews.com/v/1108576056001/|title=Time for Congress to Get Back to Work?|website=Fox News|date=May 2013 |language=en|access-date=2019-08-01}}{{Cite web|url=http://www.cnn.com/2011/LIVING/07/18/buy.young.initiative/index.html|title='Buy Young' wants you to vote with your wallet|website=www.cnn.com|language=en|access-date=2019-08-01}} He delivered the keynote address for the USC Iovine and Young Academy's second commencement ceremony in 2019.{{Cite web |title=ATTN: Co-Founder Matthew Segal named USC Iovine and Young Academy Commencement Speaker {{!}}{{!}} USC Jimmy Iovine and Andre Young Academy |url=https://iovine-young.usc.edu/the-pulse/attn-co-founder-matthew-segal-named-usc-iovine-and-young-academy-commencement-speaker |access-date=2024-06-03 |website=iovine-young.usc.edu |language=en}}

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Category:1985 births

Category:Living people

Category:American political activists

Category:New Trier High School alumni

Category:Kenyon College alumni