Mauve#Occultism
{{Short description|Pale purple colour}}
{{About|the color mauve|other uses|Mauve (disambiguation)}}
{{pp-pc}}
{{Use American English|date=February 2019}}
{{Use mdy dates|date=March 2025}}
{{Infobox color
|title=Mauve (mallow)
|hex=E0B0FF
|isccname=Brilliant purple}}
File:Wilde Malve.JPG wildflower]]
Mauve ({{IPAc-en|ˈ|m|oʊ|v|audio=En-uk-mauve.ogg}} {{respell|MOHV}};{{cite web |url=https://wsu.edu/~brians/errors/mauve.html |title=Mauve |access-date=2008-02-26 |author=Brians, Paul |work=Common Errors in English |publisher=Washington State University |url-status=dead |archive-url=https://web.archive.org/web/20080225154308/http://www.wsu.edu/~brians/errors/mauve.html |archive-date=2008-02-25}} {{IPAc-en|ˈ|m|ɔː|v|audio=En-us-mauve.ogg}} {{respell|MAWV}}) is a pale purple color{{cite web |url=https://oxforddictionaries.com/definition/english/mauve |title=mauve |publisher=Oxford Dictionaries (British & World English) |date=2012-07-31 |via=web.archive.org |access-date=2022-09-01 |archive-date=2012-07-31 |archive-url=https://web.archive.org/web/20120731002104/http://oxforddictionaries.com/definition/english/mauve |url-status=dead}}Webster's New World Dictionary of the American Language, College Edition (1964): "any of several shades of delicate purple." named after the mallow flower (French: {{Lang|fr|mauve}}). The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow,Maerz and Paul. A Dictionary of Color. New York: 1930, McGraw-Hill. p. 198 with the first recorded use of mallow as a color name in English in 1611.Maerz and Paul. A Dictionary of Color. New York: 1930, McGraw-Hill. p. 198; Color Sample of Mallow: p. 125, Plate 51, Color Sample I3
Mauve contains more gray and more blue than a pale tint of magenta. Many pale wildflowers called "blue" are more accurately classified as mauve. Mauve is also sometimes described as pale violet.
Mauveine, the first commercial aniline dye
{{main|Mauveine}}
The synthetic dye mauve was first so named in 1859. Chemist William Henry Perkin, then 18, was attempting to synthesize quinine in 1856; quinine was used to treat malaria.[http://lhldigital.lindahall.org/cdm/ref/collection/color/id/10048 Jubilee of the discovery of mauve and of the foundation of the coal-tar colour industry by Sir W. H. Perkin] (1906) - digital facsimile from the Linda Hall Library He noticed an unexpected residue, which turned out to be the first aniline dye. Perkin originally named the dye Tyrian purple after the historical dye, but the product was renamed mauve after it was marketed in 1859.{{cite book|last=Travis|first=Anthony S.|title=The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe |date=1993|publisher=Lehigh Univ. Press|location=Bethlehem|isbn=978-0934223188|page=53}}{{Cite book|title=The Secret Lives of Colour|last=St. Clair|first=Kassia|publisher=John Murray|year=2016|isbn=9781473630819|location=London|pages=169–171|oclc=936144129}} It is now usually called Perkin's mauve, mauveine, or aniline purple.
Earlier references to a mauve dye in 1856–1858 referred to a color produced using the semi-synthetic dye murexide or a mixture of natural dyes.{{cite book|last=Travis|first=Anthony S.|title=The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe|date=1993|publisher=Lehigh Univ. Press|location=Bethlehem|isbn=978-0934223188|pages=45–6}} Perkin was so successful in marketing his discovery to the dye industry that his 2000 biography by Simon Garfield is simply entitled Mauve.{{cite book|author=Garfield, S.|year=2000|title=Mauve: How One Man Invented a Colour That Changed the World |publisher=Faber and Faber, London, UK|isbn=978-0-571-20197-6}} Between 1859 and 1861, mauve became a fashion must-have. The weekly journal All the Year Round described women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise".{{Cite news|last=Garfield|first=Simon|date=2000-09-21|title=Simon Garfield on mauve|language=en-GB|work=The Guardian|url=https://www.theguardian.com/books/2000/sep/21/fiction.simongarfield|access-date=2020-05-27|issn=0261-3077}} Punch magazine published cartoons poking fun at the huge popularity of the colour: "The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means [they] may be checked."{{Cite web|title=How Malaria Gave Us Mauve|url=https://www.smithsonianmag.com/smart-news/how-malaria-gave-us-mauve-180958427/|last=Blakemore|first=Erin|website=Smithsonian Magazine|language=en|access-date=2020-05-27}}{{Cite web|title=Colors / Mauve {{!}} Shelley Jackson|url=http://cabinetmagazine.org/issues/28/jackson.php|last=Jackson|first=Shelley|website=cabinetmagazine.org|language=en|access-date=2020-05-27}}
But, because it faded easily, the success of mauve dye was short-lived; by 1873, it was replaced by other synthetic dyes.{{cite book|last=Travis|first=Anthony S.|title=The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe|date=1993|publisher=Lehigh Univ. Press|location=Bethlehem, PA|isbn=978-0934223188|page=61}} As the memory of the original dye soon receded, the contemporary understanding of mauve is as a lighter, less-saturated color than it was originally known.[http://www.straw.com/sig/dyehist.html History of Dyes from 2600 BC to 20th Century - natural dyes, synthetic], by Susan C. Druding, 1982
The 1890s are sometimes referred to in retrospect as the "Mauve Decade" because of the popularity of the subtle color among progressive artistic types, both in Europe and the US.{{cite book
|title = The Mauve Decade: American Life At The End Of The Nineteenth Century
|author = Thomas Beer
|publisher = A. A. Knopf
|year = 1926
|url = http://gaslight.mtroyal.ab.ca/MauveX1.htm
|access-date = 5 February 2012
|archive-url = https://web.archive.org/web/20160303170713/http://gaslight.mtroyal.ab.ca/MauveX1.htm
|archive-date = 2016-03-03
|url-status = dead
}}
Variations
=Rich mauve=
=French mauve (deep mauve)=
{{Infobox color
|title=Mauve (Pourpre.com)
|hex=D473D4
|isccname=Vivid purple}}
The color displayed at right is the deep tone of mauve that is called mauve by
[http://pourpre.com/chroma Pourpre.com],{{Webarchive |url=https://web.archive.org/web/20161208190133/http://pourpre.com/chroma/ |date=2016-12-08}} a color list widely popular in France.
{{Clear}}
=Opera mauve=
{{Infobox color
|title=Opera mauve
|hex=B784A7
|source=ISCC-NBS{{Cite web|url=http://tx4.us/nbs/nbs-o.htm|title=Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Oa through Oz|date=November 22, 2012|access-date=January 9, 2025|archive-date=November 22, 2012|archive-url=https://web.archive.org/web/20121122220323/http://tx4.us/nbs/nbs-o.htm|url-status=usurped}}
|isccname=Light reddish purple}}
The color displayed at right is opera mauve.
The first recorded use of opera mauve as a color name in English was in 1927.Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill Page 200; Color Sample page 107 Plate 42 Color Sample H5--Opera Mauve
{{Clear}}
=Mauve taupe=
{{Infobox color
|title=Mauve taupe
|hex=915F6D
|source=ISCC-NBS{{Cite web|url=http://tx4.us/nbs/nbs-m.htm|title=Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Ma through Mz|date=November 22, 2012|access-date=January 9, 2025|archive-date=November 22, 2012|archive-url=https://web.archive.org/web/20121122220715/http://tx4.us/nbs/nbs-m.htm|url-status=usurped}}
|isccname=Grayish purplish red}}
{{main|Taupe}}
The color displayed at right is mauve taupe.
The first recorded use of mauve taupe as a color name in English was in 1925.Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill Page 203; Color Sample of Mauve Taupe Page 37 Plate 7 Color Sample C8--Mauve Taupe
{{Clear}}
=Old mauve=
{{Infobox color
|title=Old mauve
|hex=673147
|source=ISCC-NBS{{Cite web|url=http://tx4.us/nbs/nbs-o.htm|title=Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Oa through Oz|date=August 22, 2017|access-date=January 9, 2025|archive-date=August 22, 2017|archive-url=https://web.archive.org/web/20170822082704/http://tx4.us/nbs/nbs-o.htm|url-status=usurped}}
|isccname=Dark purplish red}}
The color displayed at right is old mauve.
The first recorded use of old mauve as a color name in English was in 1925.Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill Page 200; Color Sample of Old Mauve: Page 109 Plate 46 Color Sample I5
The normalized color coordinates for old mauve are identical to wine dregs, which was first recorded as a color name in English in 1924.Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill Page 207; Color Sample of Wine Dregs Page 37 Plate 7 Color Sample L7
See also
- Shades of purple
- Lilac (color)
- Malvaria (Pyroluria), from the term mauve factor in Orthomolecular psychiatry
References
{{Reflist|30em}}
External links
- {{Commons category-inline|Mauve}}
{{Shades of pink|Mauve}}
{{Shades of violet|Mauve}}
{{Shades of blue}}
{{Shades of gray}}
{{Shades of lilac}}
{{Authority control}}