Mave:

{{Short description|South Korean virtual girl group}}

{{Infobox musical artist

| name = Mave:

| image = MAVE, Pandora Music Video.png

| caption = Mave: in the MV for their debut single "Pandora"
From left to right: Marty, Zena, Siu, Tyra

| genre = K-pop

| years_active = {{Start date|2023}}–present

| label = Metaverse Entertainment

| current_members = * Siu

  • Zena
  • Tyra
  • Marty

| website = {{Official website|1=https://www.mave-official.com/index}}

}}

Mave: ({{Korean|메이브}}; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.{{Cite news |last=Suacillo |first=Angela Patricia |date=January 20, 2023 |title=Virtual K-pop girl group MAVE: to debut next week |work=NME |url=https://www.nme.com/news/music/virtual-girl-group-mave-debut-january-2023-3384310 |url-status=live |access-date=February 11, 2023 |archive-url=https://web.archive.org/web/20230125223627/https://www.nme.com/news/music/virtual-girl-group-mave-debut-january-2023-3384310 |archive-date=January 25, 2023}}{{Cite news |last1=Young |first1=Jin-yu |last2=Stevens |first2=Matt |date=January 29, 2023 |title=Will the Metaverse Be Entertaining? Ask South Korea. |work=The New York Times |url=https://www.nytimes.com/2023/01/29/business/metaverse-k-pop-south-korea.html |url-status=live |url-access=subscription |access-date=February 11, 2023 |archive-url=https://web.archive.org/web/20230209205122/https://www.nytimes.com/2023/01/29/business/metaverse-k-pop-south-korea.html |archive-date=February 9, 2023}}

History

= 2022: Formation =

Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.{{Cite news |last=Kwak |first=Min-gu |date=November 8, 2022 |title=넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈 |language=Korean |trans-title=Metaverse Ent, a subsidiary of Netmarble, opens its official website |work=The Daily Post |url=https://www.thedailypost.kr/news/articleView.html?idxno=89968 |url-status=live |access-date=February 11, 2023 |archive-url=https://web.archive.org/web/20230122083311/https://www.thedailypost.kr/news/articleView.html?idxno=89968 |archive-date=January 22, 2023}} The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.{{Cite magazine |last=Chakraborty |first=Riddhi |date=January 13, 2023 |title=Yup, Virtual Idols Are Here to Stay and MAVE: are the Latest to Join the Digital Lineup |magazine=Rolling Stone |url=https://rollingstoneindia.com/yup-virtual-idols-are-here-to-stay-and-mave-are-the-latest-to-join-the-digital-lineup/ |url-status=live |access-date=February 12, 2023 |archive-url=https://web.archive.org/web/20230116221849/https://rollingstoneindia.com/yup-virtual-idols-are-here-to-stay-and-mave-are-the-latest-to-join-the-digital-lineup/ |archive-date=January 16, 2023}} The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.{{Cite web |date=March 17, 2023 |title=Meet Mave:, the AI-powered K-pop girl group that look almost human and speak four languages |url=https://www.scmp.com/lifestyle/entertainment/article/3213720/meet-mave-ai-powered-k-pop-girl-group-look-almost-human-and-speak-four-languages# |url-status=live |archive-url=https://web.archive.org/web/20230910082525/https://www.scmp.com/lifestyle/entertainment/article/3213720/meet-mave-ai-powered-k-pop-girl-group-look-almost-human-and-speak-four-languages |archive-date=September 10, 2023 |access-date=September 10, 2023 |website=Reuters |via=South China Morning Post}}{{Cite web |date=March 14, 2023 |title=Are they for real? South Korean girl band Mave offers glimpse into metaverse |url=https://www.straitstimes.com/asia/east-asia/are-they-for-real-south-korean-girl-band-mave-offers-glimpse-into-metaverse#:~:text=The%20group%27s%20voices%20in%20the,real%2Dtime%203D%20rendering%20technologies.&text=MAVE%3A%20(메이브)%20%27PANDORA,OFFICIAL%20MV%20(Extended%20ver.)&text=If%20playback%20doesn%27t%20begin%20shortly%2C%20try%20restarting%20your%20device. |url-status= |archive-date= |access-date=September 10, 2023 |website=The Straits Times}}

The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.{{Cite news |last=Jang |first=Woo-young |date=January 11, 2023 |title=메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력' |language=Korean |trans-title=Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours' |work=Osen |url=https://n.news.naver.com/entertain/article/109/0004771990?lfrom=twitter |url-status=live |access-date=February 11, 2023 |archive-url=https://web.archive.org/web/20230115201236/https://n.news.naver.com/entertain/article/109/0004771990?lfrom=twitter |archive-date=January 15, 2023}}

= 2023–present: Debut and comeback with ''What's My Name'' =

On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".{{Cite tweet|number=1613098519513923585|user=MAVE_official_|title=Mave:, The 1st Single Album [Pandora's Box], 'Pandora' Artwork, 2023.01.25 6PM (KST)|author=Mave|date=January 11, 2023|access-date=February 11, 2023|archive-url=https://web.archive.org/web/20230131034945/https://twitter.com/MAVE_official_/status/1613098519513923585|archive-date=January 31, 2023|url-status=live}} The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.

On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.{{Cite web |last=Pyo |first=Kyung-min |date=November 9, 2023 |title=Virtual girl group MAVE: to return with 'What's My Name' |url=https://www.koreatimes.co.kr/www/art/2023/11/398_362877.html |access-date=November 24, 2023 |website=The Korea Times}}{{Cite web |last=Kim |first=Ji-ye |date=November 9, 2023 |title=Virtual girl group MAVE: to drop new music on Nov. 30 |url=https://koreajoongangdaily.joins.com/news/2023-11-09/entertainment/kpop/Virtual-girl-group-MAVE-to-drop-new-music-on-Nov-30/1909473 |access-date=November 24, 2023 |website=Korea JoongAng Daily}}

Members

Names and positions are adapted from the group's official website:{{Cite web |date=February 12, 2023 |title=Mave: - Official Profile |url=https://www.mave-official.com/en/profile |url-status=dead |archive-url=https://web.archive.org/web/20230210083928/https://www.mave-official.com/en/profile |archive-date=February 10, 2023 |access-date=February 12, 2023}}

  • Siu: (시우) - leader, vocalist
  • Zena: (제나) - vocalist
  • Tyra: (타이라) - rapper, dancer
  • Marty: (마티) - dancer, rapper

Discography

=Singles albums=

class="wikitable plainrowheaders" style="text-align:center"

! rowspan="2" scope="col" |Title

! rowspan="2" scope="col" |Details

!Peak chart position

scope="col" style="font-size:90%; width:2.75em" |KOR
scope="row" |Pandora's Box

|

  • Released: January 25, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming

| —

colspan="3" style="font-size:85%" |"—" denotes a recording that did not chart or was not released in that territory

=Extended plays=

class="wikitable plainrowheaders" style="text-align:center"

! rowspan="2" scope="col" |Title

! rowspan="2" scope="col" |Details

!Peak chart position

scope="col" style="font-size:90%; width:2.75em" |KOR
scope="row" |What's My Name

|

  • Released: November 30, 2023
  • Label: Metaverse Entertainment
  • Formats: Digital download, streaming

| —

colspan="3" style="font-size:85%" |"—" denotes a recording that did not chart or was not released in that territory

=Singles=

class="wikitable plainrowheaders" style="text-align:center"

! rowspan="2" scope="col" |Title

! rowspan="2" scope="col" |Year

! scope="col" |Peak chart positions

! rowspan="2" scope="col" |Album

scope="col" style="font-size:90%; width:2.75em" |KOR
scope="row" |"Pandora"

| rowspan="2" |2023

| —{{Efn-ua|"Pandora" did not enter the Circle Chart, but it peaked at number 131 on the component Circle Download Chart.{{cite web|title=Pandora – Circle Download Chart 2023 Week 4|website=Circle Music Chart|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1020&targetTime=04&hitYear=2023&termGbn=week&yearTime=3|access-date=February 11, 2023|archive-url=https://web.archive.org/web/20230306152555/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1020&targetTime=04&hitYear=2023&termGbn=week&yearTime=3|archive-date=March 6, 2023}}}}

|Pandora's Box

scope="row" |"What's My Name"

| —

|What's My Name

colspan="4" style="font-size:85%" |"—" denotes a recording that did not chart or was not released in that territory

Filmography

=Music videos=

class="wikitable plainrowheaders" style="text-align:center"

! scope="col" |Title

! scope="col" |Year

! scope="col" |Director

!Length

! scope="col" |Ref.

scope="row" |"Pandora"

| rowspan="2" |2023

|Dong-hyeok Seo (Flipevil)

|3:32

|{{Cite web |last=Seo |first=Dong-hyeok |date=February 2, 2023 |title=Mave: (메이브) 'Pandora' Official MV (Extended ver.) |url=https://www.youtube.com/watch?v=PcWI_ZqMTFU |url-status=live |archive-url=https://web.archive.org/web/20231124011638/https://www.youtube.com/watch?v=PcWI_ZqMTFU |archive-date=November 24, 2023 |access-date=February 12, 2023 |website=YouTube |type=Music video}}{{Cite web |date=February 12, 2023 |title=Mave - Pandora |url=http://flipevil.com/albums/pandora/ |url-status=live |archive-url=https://web.archive.org/web/20231124011745/http://flipevil.com/albums/pandora/ |archive-date=November 24, 2023 |access-date=February 12, 2023 |website=Flipevil}}

scope="row" |"What's My Name"

| Oui Kim (Oui)

| 3:34

|{{Cite AV media |url=https://www.youtube.com/watch?v=IyUPbX8STLo |title=[MV] Mave: (메이브) _ What's My Name |date=November 30, 2023 |last=Metaverse Entertainment |type=Music video |language=ko |publisher=1theK |access-date=December 8, 2023 |archive-url=https://web.archive.org/web/20231208234427/https://www.youtube.com/watch?v=IyUPbX8STLo |archive-date=December 8, 2023 |quote=Description: [Oui Production] Director - Oui Kim}}

Awards and nominations

class="wikitable sortable plainrowheaders" style="text-align:center"

|+ Name of the award ceremony, year presented, award category, nominee(s) and the result of the award

! scope="col" | Award ceremony

! scope="col" | Year

! scope="col" | Category

! scope="col" | Nominee/work

! scope="col" | Result

! scope="col" class="unsortable" |{{abbr|Ref.|Reference(s)}}

scope="row" |Hanteo Music Awards

|2023

| style="text-align:left" |Special Award – Virtual Artist

|Mave:

| {{nom}}

|{{Cite web |last=Ziewei |first=Puah |date=January 4, 2024 |title=Here are the nominees of the 31st Hanteo Music Awards |url=https://www.nme.com/news/music/31st-hanteo-music-awards-nominees-newjeans-enhypen-aespa-3565522 |access-date=January 4, 2024 |website=NME}}

See also

  • Naevis – South Korean virtual idol

Notes

{{reflist|group=upper-alpha}}

References