Maxis Communications

Maxis operates 2G EDGE, 4G LTE and 4G LTE-A networks.

As of 2016, Maxis has a 100% 4G population coverage with minimum signal strength of -110dBm in Klang Valley, Penang and Johor Bahru; 95% 4G population coverage with minimum signal strength of -110dBm across all state capitals; 88% 4G population coverage with minimum signal strength of -110dBm nationwide.

In July 2018, Maxis claimed that its 4G LTE network covered 92% of the population in the country.{{cite web|url=https://www.malaysianwireless.com/2018/07/maxis-mobile-subscribers-million-2q18|title=Maxis has 9.86 million mobile subs, 2.09 million on MaxisONE plan as of 2Q18|date=19 July 2018 }}

There are several high-profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy. Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region. {{Citation needed|date=November 2016}}

Maxis had launched Malaysia's first Near Field Communication (NFC) service called FastTap. It integrates Touch 'n Go, Visa Wave from Maybank{{cite web |url=http://www.soyacincau.com/2009/04/19/maxis-introduces-fasttap-nfc-service/ |title= Maxis introduces FastTap NFC Service |access-date=19 April 2009 |author= Soyacincau |date=19 April 2009}} and other banks as well.

Maxis introduced its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebook in its official website and app). The first was eSentral followed by [https://archive.today/20130221095259/http://www.mphdigital.my/ MPH Digital].{{cite news |url=http://www.zdnetasia.com/msian-operator-launches-online-bookstore-62304486.htm|title= M'sian operator launches online bookstore |access-date=16 April 2012 |work=ZDNet |author=Liau Yun Qing |date=13 April 2012}} It was launched on 16 April 2012 and in launch, more than three hundred thousand books were made available in the e-book store, the web, an iPad application or through an Android tablet running Honeycomb or newer.{{cite news|url=http://thestar.com.my/metro/story.asp?file=/2012/4/16/central/11097353&sec=central|title=Time to turn to ebooks|access-date=16 April 2012|newspaper=The Star|date=16 April 2012|url-status=dead|archive-url=https://web.archive.org/web/20120716195828/http://thestar.com.my/metro/story.asp?file=%2F2012%2F4%2F16%2Fcentral%2F11097353&sec=central|archive-date=16 July 2012|df=dmy-all}}{{Cite web |url=https://www.ebuuk.com.my/ |title=Official website of Maxis ebuuk |access-date=7 September 2018 |archive-url=https://web.archive.org/web/20120407063627/http://www.ebuuk.com.my/ |archive-date=7 April 2012 |url-status=dead |df=dmy-all }}

"eKelas" is a premier community program by Maxis to encourage continued after-school learning for all Malaysian students and to also bring digital learning closer to the community by providing free access and quality content to students, especially those from the rural communities. Officially launched on the 5th of December 2016, this after-school digital learning initiative offers a fun way to learn through the provision of free access to quality educational content and engaging activities, in line with the Malaysian school syllabus. The program focuses on three core subjects namely Mathematics, Science and English for Standard 6 to Form 5 students nationwide, bringing the learning enrichment in a fun and vibrant way content.{{Cite web|title=Learning in a Virtual World|url=https://www.thestar.com.my/business/business-news/2021/02/22/learning-in-a-virtual-world|access-date=2021-08-15|website=The Star|language=en}}{{Cite web|date=2021-03-25|title=Maxis eKelas|url=https://www.ekelas.com.my/home/|access-date=2021-08-15|website=Maxis eKelas|language=en-US}}

Maxis launched another digital platform called eKelas Usahawan. It is a structured digital marketing program and platform to empower women entrepreneurs in rural communities to develop a stronger digital presence and help grow their business. The launch was officiated by former Minister of Women, Family and Community Development, Datuk Seri Rina Mohd Harun on 26 March 2021. The company said the response was extremely positive and seeing that the vast majority of participants were women, it decided to launch eKelas Usahawan as a dedicated women's program. The program comprises a series of digital marketing workshops with a practical and hands-on approach to equipping entrepreneurs with digital tools and skills to help them grow their respective business and expand their income opportunities.{{Cite web|date=March 26, 2021|title=Maxis launches eKelas Usahawan to empower women entrepreneurs with greater digital adoption|url=https://www.maxis.com.my/en/about-maxis/newsroom/2021/march/maxis-launches-ekelas-usahawan-to-empower-women-entrepreneurs-with-greater-digital-adoption.html|access-date=2021-08-20|website=Maxis|language=en}}

Officially launched on 31 March 2011, Maxis offers high speed broadband for home and business users. The maxis fibre broadband plan for home users is called Maxis Home Fibre (formerly MaxisONE Home Fibre),[https://www.maxis.com.my/en/personal/broadband-plans.html MaxisONE Home Fibre] as for businesses it is known as Maxis Business Fibre (formerly MaxisONE Business Fibre).[https://www.maxis.com.my/en/business/products-and-services/fixed-data-internet-solutions/business-fibre.html Maxis ONEBusiness Fibre] The new broadband for home and business plans offer speeds of up to 800 Mbit/s. Additionally, the fixed IP is only available for Maxis Business Fibre plans.[https://www.maxis.com.my/en/business/products-and-services/fixed-data-internet-solutions/business-fibre.html Maxis Fibre Broadband]

As of the second quarter of 2020, there were 9.863 million revenue generating subscribers (RGS), 6.747 million prepaid RGS, 2.97 million postpaid RGS.

Smartphone users in the network include 87% of postpaid accounts and 81% prepaid. Its postpaid subscribers consume an average 11.2 GB a month, while prepaid users consume an average 8.2 GB a month. It has 5.2 million 4G LTE devices in the network.

On 19 October 1999, Maxis introduced the prepaid brand "Hotlink".{{Citation needed|date=September 2017}}

In 2002, Maxis acquired TimeCel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered prefix number beginning with 012, and TimeCel 017.{{Citation needed|date=September 2017}}

On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian, Indian and Qatari markets.{{Citation needed|date=September 2017}} The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion) in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas Sdn Bhd, a company owned by Krishnan, on 3 May 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until 3 May.{{cite news |url=https://www.wsj.com/articles/SB117791894575386727?mod=googlenews_wsj |title= Malaysia's Maxis Receives Takeover Bid From Parent |access-date=30 April 2007 |author=E-Ling, Liaw |date=30 April 2007 |newspaper=The Wall Street Journal }}{{cite web |url=http://infocekkuotainternet.blogspot.com/2014/02/cara-daftar-paket-internet-smartfren-terbaru.html |title= Cara Daftar Paket Internet Smartfren Terbaru 2014 |access-date=5 February 2014 |date=5 February 2014 |publisher=Cek kuota}} {{unreliable source?|date=September 2017}}{{cite news |url=http://investing.reuters.co.uk/news/articleinvesting.aspx?type=media&storyID=nKLR149714 |title=UPDATE 5-Malaysian tycoon to buy out telco Maxis |access-date=30 April 2007 |author=Azman, Syed |date=30 April 2007 |work=Reuters }}{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}{{cite web |url=http://infocekkuotainternet.blogspot.com/2014/02/cara-daftar-internet-simpati-loop-12gb.html |title= Announcement: Cara Daftar Paket Internet Simpati Loop 12GB February 2014 |access-date=5 February 2014 |date=5 April 2014 |publisher=Cek kuota}}{{unreliable source?|date=September 2017}}[http://www.bursamalaysia.com/market/listed-companies/list-of-companies/plc-profile.html?stock_code=5051 Maxis Communications Berhad (MYX: 5051)], bursamalaysia.com

File:Maxis Communications Berhad 1993 logo.png

Under the urging of the former Prime Minister Datuk Seri Najib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009.{{Citation needed|date=September 2017}} The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.{{cite news| title= Maxis to raise RM11.7bil via IPO| url= http://biz.thestar.com.my/news/story.asp?file=/2009/10/29/business/4998438&sec=business| work=The Star| date=29 October 2009}}

In September 2013, Maxis prepaid, Hotlink launched its #Hotlink plan, which is claimed to be the first telecommunications company to offer free internet services on cellular networks, Hotlink calling it "Free Basic Internet" which offers download speeds up to 64 kbit/s and which the management says is enough for checking Facebook, Twitter and Wikipedia on mobile optimised sites and also essentially eliminating data overage charges which as previously implemented at MYR 0.10/10 KB.http://www.lowyat.net/2013/09/hotlink-introduces-new-hotlink-that-comes-with-free-unlimited-mobile-data-removes-pay-per-use-charges/ {{unreliable source?|date=September 2017}}

File:Maxis Communications Berhad logo.png

Maxis introduced a new brand identity in 2014 that maintains essentially the same logo, but with the squiggle on the letter "i" in a brighter shade of green. The squiggle and bright green colour are used throughout the new corporate identity along with the Gill Sans font.{{Cite web|last=|first=|title=Maxis: "It's Not OK To Be OK"|url=https://www.maxis.com.my/en/about-maxis/newsroom/2014/may/maxis-its-not-ok-to-be-ok.html|access-date=2021-08-14|website=Maxis|language=en}}

In August 2020, Maxis introduced a new logo set in the popular Proxima Nova font that replaces Gill Sans and then Aaux Next in the corporate identity with its new brand purpose "Always Be Ahead" in conjunction with its 25th anniversary and the upcoming Merdeka celebrations in the country. The squiggle has been removed from the letter "i" and placed beside the wordmark. According to the telco, the new brand purpose signifies the intertwining of Maxis’ and Malaysia's past, present and future journeys together in this rapidly evolving digital age. Maxis is more than just advertising and producing brand acts, but also about acts. As such, it is also rolling out a series of initiatives to help offer assistance and fundamental skills for digital adoption and acceleration in communities across the country.{{Cite web|title=Maxis launches 25th anniversary celebration with goal to enable customers to Always Be Ahead|url=https://www.digitalnewsasia.com/mobility/maxis-launches-25th-anniversary-celebration-goal-enable-customers-always-be-ahead-changing|archive-date=|access-date=14 August 2021|website=Digital News Asia|date=18 August 2020 }}

Maxis Berhad is controlled by Malaysian tycoon Ananda Krishnan. Its shares are listed on Bursa Malaysia, forming part of the KLCI index (comprising the top 30 companies by market capitalisation).

It is 62% owned by BGSM Equity Holdings Sdn. Bhd., which is co-owned by Usaha Tegas, a private company controlled by Krishnan (35%); Harapan Nusantara, a "discretionary trust for Bumiputera object(ives)" (30%); and Saudi Telecom Company (25$).

File:Hotlink logo.svg

The most popular service offered by Maxis is the Hotlink prepaid brand which is currently subscribed by more than 6.3 million users in Malaysia. Launched in 1999, Hotlink offers prepaid plans and calls at first followed by their Hotlink postpaid plans and services to the people of Malaysia. Both Hotlink prepaid and postpaid depend on the 4G and LTE networks of wireless mobile telecommunications technology that provides much faster speeds compared to the 3G network. In Malaysia, 4G and LTE are used in the same manner thus calling it as 4G LTE but different devices will display it differently.{{Cite web|last=|date=16 January 2014|title=Maxis Launches #Hotlink 4G Service, Kicks Off Chinese New Year Campaign|url=https://vernonchan.com/maxis-launches-hotlink-4g-service-kicks-off-chinese-new-year-campaign/|access-date=2021-08-15|website=vernonchan.com|language=en-GB}} Apart from that, they also offer the IDD 132 (International Direct Dialing) service which offers the lowest discounted calls & rates to landlines in selected countries only at a rate of 20 cents per minute and which at certain times are much cheaper for most customers than local calls. Maxis is currently embroiled in a price war with its competitors namely Unifi, Yes, U Mobile and CelcomDigi in the prepaid SIM market which has caused their Hotlink starter pack sales to plummet.{{Cite web|title=Hotlink Postpaid & Prepaid Plans by Maxis|url=https://www.hotlink.com.my/en/home/new.html|access-date=2021-08-15|website=Hotlink|language=en}}

• Maxis Tower
• Aircel

• {{Official website|https://www.maxis.com.my/en/personal/whats-new.html}}

{{Malaysia mobile phone companies}}

{{Telecommunications in Malaysia}}

{{Internet service providers of Malaysia}}

{{Bridge Alliance}}

{{FTSE Bursa Malaysia KLCI constituents}}

Category:Companies established in 1993

Category:1993 establishments in Malaysia

Category:Mobile phone companies of Malaysia

Category:Internet service providers of Malaysia

Category:Companies based in Kuala Lumpur

Category:Malaysian brands

Category:Companies listed on Bursa Malaysia

Category:Companies in the FTSE Bursa Malaysia KLCI