Maxwell Rich

Maxwell Evans Rich (August 13, 1913 – July 29, 1979) was a major general in the United States Army.{{cite book|url=https://books.google.com/books?id=zi5yAwWxa50C&q=Major+General+Maxwell+Rich&pg=PT2|title=Ricochet: Confessions of a Gun Lobbyist|publisher= Wiley | year = 2011 | first = Richard |last = Feldman | isbn = 9781118131008}} He also served as an Adjutant General of the Utah National Guard.{{cite web|url=http://www.honorarycolonelsutah.org/history.html |title=History |work = Honorary Colonels of Utah |access-date=2016-04-16 |archive-url=https://web.archive.org/web/20160417120728/http://www.honorarycolonelsutah.org/history.html | archive-date=2016-04-17 |url-status=live}} He was an Executive Vice President of the National Rifle Association of America (NRA).

Background

As Executive Vice President of the NRA from 1970 to 1977, succeeding General Franklin Orth and followed by Harlon Carter, he was part of the "Old Guard". He planned to sell the NRA HQ in Washington, DC, and move it to Colorado Springs, Colorado, and to reduce the organization's political involvement. He sought to return the NRA to what he saw as its heritage of shooting sports and marksmanship. However members of his own staff disagreed. A grassroots movement led by Neal Knox and Harlon Carter ousted Rich and the "old guard" as a result of the so-called "Cincinnati Revolt" or "Cincinnati Coup", which occurred at the 1977 annual meeting.{{cite book|url=https://books.google.com/books?id=4A7UAgAAQBAJ&q=Major+General+Maxwell+Rich&pg=PA101|title=Enough: Our Fight to Keep America Safe from Gun Violence|publisher= Simon and Schuster | year = 2014 | first1 = Gabrielle | last1= Giffords | first2 = Mark | last2 = Kelly | isbn = 9781476750118}}{{cite magazine|url=https://www.rollingstone.com/politics/politics-news/inside-the-gun-lobby-112530 |title=Inside the Gun Lobby|magazine=Rolling Stone | first = Howard | last = Kohn | date = 1981-05-14 |accessdate= 2019-01-01 | archive-url=https://web.archive.org/web/20180704130335/https://www.rollingstone.com/politics/politics-news/inside-the-gun-lobby-112530 |archive-date=2018-07-04 | url-status=live}}{{cite news|url=https://www.washingtonpost.com/politics/how-nras-true-believers-converted-a-marksmanship-group-into-a-mighty-gun-lobby/2013/01/12/51c62288-59b9-11e2-88d0-c4cf65c3ad15_story.html|title=How NRA's true believers converted a marksmanship group into a mighty gun lobby | first1 = Joel | last1 = Achenbach | first2 = Scott | last2 = Higham | first3 = Sari | last3 = Horwitz | date=2013-01-12|newspaper=Washington Post|archive-url=https://web.archive.org/web/20130113043953/https://www.washingtonpost.com/politics/how-nras-true-believers-converted-a-marksmanship-group-into-a-mighty-gun-lobby/2013/01/12/51c62288-59b9-11e2-88d0-c4cf65c3ad15_story.html|archive-date=2013-01-13|url-status=live|url-access=subscription}}

References

Category:1913 births

Category:1979 deaths

Category:United States Army generals

Category:Adjutants general of the National Guard of the United States

Category:Military personnel from Utah

Category:National Guard (United States) generals

Category:Executive vice presidents of the National Rifle Association