Mayfair (cigarette)
{{Short description|Cigarette brand}}
{{Promotional|date=April 2022}}
{{infobox brand
| name = Mayfair
| logo =
| image = 250px
| caption = An old UK pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
| type = Cigarette
| producedby = Gallaher Group, a subsidiary of Japan Tobacco
| origin = United Kingdom
| introduced = {{start date and age|1992}}
| discontinued =
| related =
| markets = See Markets
| previousowners =
| trademarkregistrations =
| ambassadors =
| website =
| footnotes = Carcinogenicity: IARC group 1
}}
Mayfair is a brand of cigarettes, currently owned and manufactured by Japan Tobacco.
History
Mayfair cigarettes were launched in 1992 in the United Kingdom.
By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.{{Cite web |date=2008-02-26 |title=Ban prompts dip in cigarette sales |url=https://www.independent.co.uk/news/uk/home-news/ban-prompts-dip-in-cigarette-sales-787327.html |access-date=2024-04-28 |website=The Independent |language=en}}
In 2012, for the brand's 20th anniversary, Japan Tobacco International produced a limited-edition pack.{{Cite web |author=Staff Writer |date=2012-08-02 |title=Mayfair cigarettes celebrate 20 birthday |url=https://www.talkingretail.com/products-news/tobacco/mayfair-cigarettes-celebrate-20-birthday-02-08-2012/ |access-date=2024-04-28 |website=Talking Retail |language=en}}
Markets
Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.{{cite web |title=BrandMayfair - Cigarettes Pedia |url=http://www.cigarettespedia.com/index.php/BrandMayfair |website=www.cigarettespedia.com}}{{cite web |title=Mayfair |url=http://www.zigsam.at/B_Mayfair.htm |website=www.zigsam.at}}{{cite web |title=Brands |url=http://cigarety.by/brand.php?n=10&l=12&w=MAYFAIR&p=0}}
Products
The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.{{cite web |title=gallaher-group.com |url=http://www.gallaher-group.com/products/table3.asp?country=UNITED+KINGDOM&product_type=CIGARETTE&brand_family=Mayfair&brand_name= |website=gallaher-group.com}}