McFarland & Company

{{Short description|American publishing company (founded 1979)}}

{{use American English|date=March 2020}}

{{use mdy dates|date=March 2020}}

{{Infobox publisher

| image = McFarland & Company logo.svg

| parent =

| status = Active

| founded = {{start date and age|1979}}

| founder = Robert Franklin

| successor =

| country = United States

| headquarters = Jefferson, North Carolina

| distribution = {{plainlist|

  • Self-distributed{{efn|Americas}}
  • Eurospan Group{{efn|Europe, Australia, Asia, and Africa{{Cite web |date=December 14, 2017 |title=For International Customers |url=http://www.mcfarlandbooks.com/customers/international-customers/ |archive-url=https://archive.today/20180123220931/https://mcfarlandbooks.com/customers/international-customers/ |archive-date=January 23, 2018 |website=McFarlandBooks.com}}}}

}}

| keypeople = {{ubl|Robert Franklin|Rhonda Herman}}

| publications = academic and adult nonfiction, monographs, reference material, scholarly journals

| topics = pop culture, sports, military history, transportation, chess, medieval studies, literary criticism, librarianship

| genre =

| imprints =

| revenue =

| numemployees = About 50

| nasdaq =

| url = {{official URL}}

}}

McFarland & Company, Inc., is an American independent book publisher based in Jefferson, North Carolina, that specializes in academic and reference works, as well as general-interest adult nonfiction.

Its president is Rhonda Herman. Its current Editor-in-Chief is Steve Wilson. Its former president and current President Emeritus is Robert Franklin, who founded the company in 1979.{{Cite news |last=Roark |first=Fawn |date=September 30, 2004 |title=McFarland President to Speak at Entrepreneurial Conference |url=http://www.mountaintimes.com/mtweekly/2004/0930/mcfarland.php3 |archive-url=https://archive.today/20120903161005/http://archives.mountaintimes.com/mtweekly/2004/0930/mcfarland.php3 |archive-date=September 3, 2012 |work=Mountain Times}}{{Cite web |title=Company History |url=http://www.mcfarlandbooks.com/about-mcfarland/company-history/ |archive-url=https://archive.today/20131213230751/http://www.mcfarlandbooks.com/about-mcfarland/company-history/ |archive-date=December 13, 2013 |website=McFarlandBooks.com |publisher=McFarland & Company}}

McFarland employs a staff of about 50, and {{as of|lc=y|2019}} had published 7,800 titles.{{Cite web |date=March 31, 2005 |title=McFarland & Company Announces Promotion |url=http://archives.mountaintimes.com/mtweekly/2005/0331/mcfarland.php3 |url-status=dead |archive-url=https://web.archive.org/web/20131215170314/http://archives.mountaintimes.com/mtweekly/2005/0331/mcfarland.php3 |archive-date=December 15, 2013 |website=Mountain Times}} McFarland's initial print runs average 600 copies per book.{{Cite journal |last=Slide |first=Anthony |date=2010 |title=A Publishing Phenomenon that Begins and Ends with Scarecrow Press |journal=Film History |volume=22 |issue=3 |pages=300–301 |doi=10.2979/fil.2010.22.3.298 |jstor=10.2979/fil.2010.22.3.298 |s2cid=192112592 |quote=The initial print run for a book in the Filmmakers series, and, for that matter, most if not all Scarecrow titles, was six hundred copies. A similar print run has been the norm at McFarland and Greenwood Press.}}

Subject matter

McFarland & Company focuses mainly on selling to libraries. It also utilizes direct mailing to connect with enthusiasts in niche categories.{{Cite journal |last=Slide |first=Anthony |date=2010 |title=A Publishing Phenomenon that Begins and Ends with Scarecrow Press |journal=Film History |volume=22 |issue=3 |page=304 |doi=10.2979/fil.2010.22.3.298 |jstor=10.2979/fil.2010.22.3.298 |s2cid=192112592 |quote=McFarland [...] books were primarily aimed at the library market. It was a mail order publisher with no interest in bookstore sales, but unlike its major competitor, virtually from the start all of its books were typeset.}} The company is known for its sports literature, especially baseball history, as well as books about chess, military history, and film.{{Cite news |last=Martinez |first=Amy |date=April 1, 2012 |title=Amazon.com Trying to Wring Deep Discounts from Publishers |url=http://seattletimes.com/html/businesstechnology/2017889877_amazonpublisher02.html |archive-url=https://archive.today/20131208002420/http://seattletimes.com/html/businesstechnology/2017889877_amazonpublisher02.html |archive-date=December 8, 2013 |work=Seattle Times}}{{Cite journal |last=Slide |first=Anthony |date=2010 |title=A Publishing Phenomenon That Begins and Ends with Scarecrow Press |journal=Film History |volume=22 |issue=3 |page=305 |doi=10.2979/fil.2010.22.3.298 |jstor=10.2979/fil.2010.22.3.298 |s2cid=192112592 |quote=Most film scholars, students and buffs would assume that McFarland's main thrust has been towards film book Publishing [but] it is the largest publisher of military memoirs and baseball-oriented titles. It is also rich in books on women's, African-American, and gender studies, on U.S. history, and is proud of its automotive line. It also boasts of being the most prestigious publisher of historical and reference books on chess.}} In 2007, the Mountain Times wrote that McFarland publishes about 275 scholarly monographs and reference book titles a year;{{Cite news |date=December 13, 2007 |title=VP Celebrates 25 Years at McFarland |url=http://archives.mountaintimes.com/mtweekly/2007/1213/mcfarland.php3 |url-status=dead |archive-url=https://web.archive.org/web/20131215170426/http://archives.mountaintimes.com/mtweekly/2007/1213/mcfarland.php3 |archive-date=December 15, 2013 |work=Mountain Times}} Robert Lee Brewer reported in 2015 that the number is about 350.

Publications

=Notable book series=

The following book series are among those published by McFarland & Company:

  • "Contributions to Zombie Studies" (edited by Kyle William Bishop){{Cite journal |last=Guynes-Vishniac |first=Sean |date=2018 |title=The Zombie and Its Metaphors |journal=American Quarterly |volume=70 |issue=4 |pages=903–912 |doi=10.1353/aq.2018.0072}}
  • "Critical Explorations in Science Fiction and Fantasy" (edited by C. W. Sullivan III and Donald Palumbo){{Cite journal |last=Schlobin |first=Roger C. |date=2011 |title=Review of A Short History of Fantasy by Farah Mendlesohn and Edward James |url=https://www.jstor.org/stable/24353191 |journal=Journal of the Fantastic in the Arts |volume=22 |pages=292–298 |jstor=24353191 |access-date=February 23, 2023 |number=2}}

=Scholarly journals=

The following academic journals are published by McFarland & Company:

  • Base Ball: A Journal of the Early Game – focuses on "baseball's early history, from its protoball roots to 1920"
  • Black Ball: A Journal of the Negro Leagues – focuses on "all subjects related to black baseball, including the Negro major and minor leagues, and pre–Negro league play"
  • Clues: A Journal of Detection – focuses on "all aspects of mystery and detective material in print, television and movies"
  • Journal of Information Ethics – focuses on information ethics and information science{{Cite book |last=Brewer |first=Robert Lee |url=https://books.google.com/books?id=UsyRBAAAQBAJ&pg=PA736 |title=2015 Writer's Market: The Most Trusted Guide to Getting Published |date=2014-08-05 |publisher=Writer's Digest Books |isbn=978-1-59963-860-7 |location=Cincinnati |language=en}}
  • Journal of Territorial and Maritime Studies – focuses on "global territorial and maritime issues"{{Cite web |title=JTMS Journal of Territorial and Maritime Studies |url=https://www.journalofterritorialandmaritimestudies.net/about-us |archive-url=https://archive.today/20180123221511/https://www.journalofterritorialandmaritimestudies.net/about-us |archive-date=January 23, 2018 |website=JTMS Journal of Territorial and Maritime Studies |language=en}}
  • North Korean Review – focuses on an understanding of North Korea's "complexities and the threat it presents to global stability"{{Cite web |title=Journals |url=http://www.mcfarlandbooks.com/customers/journals/ |archive-url=https://archive.today/20150420040701/http://www.mcfarlandbooks.com/customers/journals/ |archive-date=April 20, 2015 |website=McFarlandBooks.com |publisher=McFarland & Company}}

Notes

{{Notelist}}

References

{{Reflist|30em}}