McKids
{{short description|Retail clothing chain}}
{{for|the video game|M.C. Kids}}
{{Infobox company
| name = McKids
| logo = McKids Clothing Stores for Kids in Hong Kong.jpg
| industry = Clothing
}}
McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears.{{cite web|url=https://www.nytimes.com/1988/08/10/business/sears-to-open-mckids-stores.html|title=Sears to Open McKids Stores|date=10 August 1988|work=The New York Times|accessdate=23 November 2014}}{{cite web|url=https://www.chicagotribune.com/1986/11/10/sears-mcdonalds-cook-up-new-clothes-line-mckids/|title=Sears, Mcdonald's Cook Up New Clothes Line -- Mckids|work=Chicago Tribune|access-date=23 November 2014}}[http://www.sears.ca/content/corporate-info/about/history/1988-1992 Sears History - 1988-1992], Sears Canada. {{webarchive |url=https://web.archive.org/web/20130117191006/http://www.sears.ca/content/corporate-info/about/history/1988-1992 |date=January 17, 2013 }}
Overview
In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first seven free-standing McKids stores.Agnes Torres Al-Shibibi, "[https://www.orlandosentinel.com/1989/04/08/the-new-kids-store-on-the-block-makes-shopping-into-childs-play/ The New Kids' Store On The Block Makes Shopping Into Child's Play]", Orlando Sentinel, April 8, 1989. Accessed September 29, 2015 In early 1991, all 47 free-standing McKids stores were closed.Marianne Taylor, "[https://www.chicagotribune.com/1991/01/11/mckids-leaving-toyland/ Mckids Leaving Toyland]", Chicago Tribune, January 11, 1991. Accessed September 29, 2015 The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at Wal-Mart.{{cite web|url=http://www.chiefmarketer.com/mcdonalds-revives-mckids-closes-redbox/|title=McDonald's Revives McKids, Closes Redbox - Chiefmarketer|work=Chiefmarketer|accessdate=23 November 2014}} McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China."[http://news.bbc.co.uk/2/hi/business/3567529.stm Burger giant plans clothing range]", BBC News, March 25, 2004. Accessed September 29, 2015Liz Clarke, "[https://www.washingtonpost.com/wp-dyn/articles/A6531-2004Aug16.html McDonald's Goes for Gold With Olympic Sponsorships]", Washington Post, August 17, 2004; Page E01. Accessed September 29, 2015
References
{{Reflist}}
External links
- [https://www.youtube.com/watch?v=rSlXIWhJ6gA TV commercial]
{{McDonald's}}
Category:Children's clothing brands
Category:Clothing retailers of the United States
Category:Retail companies established in 1987
Category:Sears Holdings brands
Category:Sears products and services
{{US-retail-company-stub}}