Mediasurface

Mediasurface Limited (previously known as Webdevelopment Ltd) was a UK-based supplier of content management systems and associated services, founded in February 1996{{Cite news |date=March 2000 |title=MEDIASURFACE APPOINTS JAMES METCALF AS CHIEF EXECUTIVE OFFICER |url=http://pressreleases.responsesource.com/news/6225/mediasurface-appoints-james-metcalf-as-chief-executive-officer-company |access-date=2017-01-30 |newspaper=ResponseSource Press Release Wire}} by Ben Hayman and Steve Hebditch.

Their product, (renamed Morello in 2004) was used for websites and intranets at organisations including Aegon, Borealis, T-Mobile, UK Government Home Office, Citigroup, UK Government Environment Agency and Prudential plc.

History

The company was headquartered in London Bridge until early 2001 when the company moved to a new headquarters in Newbury, UK. Mediasurface floated on the Alternative Investment Market of the London Stock Exchange in August 2004.{{cite web|url=http://www.content-wire.com/new-market-content-management|title=New Market for Content Management|publisher=content-wire.com|date=2004-08-25|url-status=dead|archive-url=https://web.archive.org/web/20120208103049/http://www.content-wire.com/new-market-content-management|archive-date=2012-02-08}} Mediasurface had international offices in the USA, Netherlands, and Australia.

In April 2005 Mediasurface acquired Silverbullet,{{cite web|url=http://www.realstorygroup.com/Blog/423-Mediasurface-acquires-a-second-CMS|

title=Mediasurface acquires a second CMS|publisher=Real Story Group|date=2005-04-08}} a small CMS vendor in the Netherlands. Mediasurface redeveloped and relaunched this CMS as Pepperio in May 2006.

{{cite web|url=http://www.content-wire.com/content-management-packaged-small-biz|title=Content Management Packaged for Small Biz|publisher=content-wire.com|date=2006-05-16|url-status=dead|archive-url=https://web.archive.org/web/20120208103115/http://www.content-wire.com/content-management-packaged-small-biz|archive-date=2012-02-08}}

In June 2007 Mediasurface acquired Immediacy, a competing CMS vendor, for approximately £5.6 million.

{{cite web|url=http://www.cmswire.com/cms/enterprise-cms/to-gain-ground-in-web-cms-mediasurface-moves-with-immediacy-001414.php|title=To Gain Ground in Web CMS, Mediasurface Moves with Immediacy|publisher=cmswire.com|date=2007-07-27}}

In January 2008 the Pepperio product was acquired by Purestone (a UK based digital agency) {{Cite web|title = Purestone pep up business with Pepperio|url = http://www.pepperio.nl/about/news_archives/purestone_pepperio.html|website = www.pepperio.nl|access-date = 2015-08-18|url-status = dead|archive-url = https://web.archive.org/web/20160304073031/http://www.pepperio.nl/about/news_archives/purestone_pepperio.html|archive-date = 2016-03-04}}

In July 2008 Mediasurface was acquired by Alterian, a marketing software vendor.{{cite web|url=http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/33181-alterian-completes-strategic-acquisition-mediasurface.htm|title=Alterian completes strategic acquisition of Mediasurface|url-status=dead|archive-url=https://web.archive.org/web/20090413045144/http://internetcommunications.tmcnet.com/topics/broadband-mobile/articles/33181-alterian-completes-strategic-acquisition-mediasurface.htm|archive-date=2009-04-13}}[http://www.realstorygroup.com/Blog/1668-Goodbye-Morello-Hello-Alterian-CME Goodbye Morello, Hello Alterian CME]{{Cite web|title = Alterian's Plans to Buy Mediasurface Show WCM Market in Flux|url = https://www.gartner.com/doc/675120/alterians-plans-buy-mediasurface-wcm|website = www.gartner.com|access-date = 2015-08-23}}{{dead link|date=December 2021|bot=medic}}{{cbignore|bot=medic}}

Under the ownership of Alterian the Morello product was renamed Alterian Content Management (ACM) {{Cite web|title = Alterian releases Version 7|url = http://www.kmworld.com/Articles/News/News/Alterian-releases-Version-7-72293.aspx|access-date = 2015-08-18}}

In 2010 Alterian consolidated to a single CMS platform (ACM) and dropped the Immediacy product.{{Cite web|title = Alterian Drops Immediacy, Morello Web CMS Brands|url = http://www.cmswire.com/cms/web-cms/alterian-drops-immediacy-morello-web-cms-brands-006583.php|access-date = 2015-08-18}}

In January 2012, Alterian was acquired by SDL PLC, a UK-based technology company.[http://www.cmswire.com/cms/customer-experience/sdl-acquires-alterian-beefing-up-its-customer-experience-story-013771.php SDL Acquires Alterian, Beefing Up Its Customer Experience Story]

References