Medion

{{Short description|German consumer electronics company}}

{{Infobox company

| name = Medion AG

| logo = MD Logo sb.svg

| logo_size = 200px

| type = Subsidiary

| traded_as = {{FWB|MDN}}, See parent

| location = Essen, Germany

| foundation = 1983{{cite web | title = Medion: the Retail "Orchestrator" in the Computer Industry | work = Personal Computing Industry Center | year = 2006 | url = http://pcic.merage.uci.edu/papers/2006/Medion.pdf | access-date = 2007-10-23 | archive-date = 2013-01-09 | archive-url = https://web.archive.org/web/20130109073812/http://pcic.merage.uci.edu/papers/2006/Medion.pdf | url-status = dead }}

| area_served = Europe, Turkey, Asia-Pacific, United States and Australia

| industry = Electronics

| products = Computers
Televisions
Refrigerators
Toasters
Fitness equipments

| revenue = € 1.43 billion (2011){{cite web|url=http://www.medion.com/en/investor/news_reports/_pdf_report/medion_gb_11_engl.pdf|title=Medion Annual Report 2011|access-date=2013-02-08|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304001848/http://www.medion.com/en/investor/news_reports/_pdf_report/medion_gb_11_engl.pdf|url-status=dead}}

| num_employees = 1013 (2011)

| parent = Lenovo

| homepage = [https://www.medion.com/ Medion]

| footnotes =

}}

Medion AG is a German consumer electronics company and a subsidiary of Chinese multinational technology company Lenovo.{{cite web|title=MEDION - Who we are|url=http://www.medion.com/us/who-we-are.php|website=Medion.com|access-date=2017-01-13|archive-date=2017-01-16|archive-url=https://web.archive.org/web/20170116181940/http://www.medion.com/us/who-we-are.php|url-status=live}} The company operates in Europe, Turkey, Asia-Pacific, the United States and Australia. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.

Products

Medion products in Australia{{cite web|url=https://www.medion.com/au/products.php|title=MEDION - Products|website=Medion.com|access-date=5 August 2018|archive-date=28 July 2018|archive-url=https://web.archive.org/web/20180728034134/http://www.medion.com/au/products.php|url-status=live}} and the United States are available exclusively at Aldi{{cite web|url=https://www.medion.com/us/aldi.php|title=MEDION - MEDION @ ALDI|website=Medion.com|access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805203740/https://www.medion.com/us/aldi.php|url-status=live}} and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.{{cite web|url=https://forums.anandtech.com/threads/medion-notebooks-in-canada.1259455/|title=Medion notebooks in Canada?|website=Forums.anandtech.com|date=15 February 2004 |access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805204611/https://forums.anandtech.com/threads/medion-notebooks-in-canada.1259455/|url-status=live}}

In the United Kingdom, Medion products, including laptops and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold directly through Medion's own Web site and various other online retailers.{{citation needed|date=December 2020}}

Medion launched Aldi Talk, also MEDIONmobile, in Germany and ALDImobile in Australia in an agreement with Aldi Stores.{{cite news|url=http://www.theaustralian.com.au/business/technology/woolworths-unveils-budget-telco-brand/news-story/61ac306d27cc20f1f4b0f2a3a8044e1f?nk=616636e2b79f88ad86be75eaca14b3b0-1503209502|title=Woolworths unveils budget telco brand|website=Theaustralian.com.au|date=11 June 2015 |access-date=5 August 2018}} Medion Australia Pty Limited remains the owner of ALDIMobile.{{cite web|url=https://www.aldimobile.com.au/|title=Prepaid mobile phone plans from ALDImobile|website=Aldimobile.com.au|access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805203750/https://www.aldimobile.com.au/|url-status=live}}

File:MEDION AKOYA E1210.JPG

File:Schoßrechner Medion Akoya S6445 MD61280 20220821 HOF01354.png

In China, Medion products are sold under the Lenovo brand, but not all Lenovo-branded products are Medion products.

In Germany, Medion has launched a cloud gaming service in partnership with Gamestream in April 2020.{{Cite web|title=Cloudgaming bei MEDION {{!}} MEDION Online Shop|url=https://www.medion.com/de/shop/cloud-gaming|access-date=2020-08-27|website=www.medion.com|archive-date=2020-09-25|archive-url=https://web.archive.org/web/20200925042655/https://www.medion.com/de/shop/cloud-gaming|url-status=live}}

Sponsorship

Medion sponsored Sahara Force India through Formula One team driver Adrian Sutil in Formula One from 2007 to 2011, until Sutil left the team. In 2013, Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.{{cite web|url=http://www.sportspromedia.com/news/medion_follows_sutil_back_to_force_india|title=Medion follows Sutil back to Force India|website=Sportspromedia.com|date=14 March 2013 |access-date=5 August 2018|archive-date=4 July 2013|archive-url=https://web.archive.org/web/20130704021555/http://www.sportspromedia.com/news/medion_follows_sutil_back_to_force_india/|url-status=live}}

Medion brands

Other brands used on Medion products:

  • Cybercom
  • Cybermaxx
  • Life
  • Lifetec
  • Micromaxx
  • Essenitel b
  • Ordissimo
  • ERAZER
  • PEAQ
  • QUIGG

These Medion products can be recognized by the serial number starting with "MD" or "LT".{{cite web|url=https://www.ramcity.com.au/view/how-to-identify-a-system-motherboard/identify_your_system|title=Help & Information RAM (Memory) Buying Guide (New) How to Identify a System / Motherboard|website=Ramcity.com.au|access-date=5 August 2018|archive-date=14 March 2018|archive-url=https://web.archive.org/web/20180314125753/https://www.ramcity.com.au/view/how-to-identify-a-system-motherboard/identify_your_system|url-status=live}}

Acquisition

On 1 June 2011, the Chinese multinational Lenovo Group ([https://au.finance.yahoo.com/q?s=LNVGY LNVGY]) announced plans to acquire Medion AG.{{cite news|url=https://www.reuters.com/article/us-lenovo-idUSTRE75010Y20110601|title=Lenovo buys German computer seller Medion for $900 million|first=Lee Chyen|last=Yee|website=Reuters.com|date=June 2011 |access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805205301/https://www.reuters.com/article/us-lenovo-idUSTRE75010Y20110601|url-status=live}} Since August 2011, they have held the majority stake in Medion.{{cite web|url=http://www.chinatechnews.com/2011/08/08/15523-lenovo-completes-acquisition-of-majority-stake-in-medion|title=Lenovo Completes Acquisition Of Majority Stake In Medion – ChinaTechNews.com|website=Chinatechnews.com|access-date=5 August 2018|archive-date=5 August 2018|archive-url=https://web.archive.org/web/20180805204051/http://www.chinatechnews.com/2011/08/08/15523-lenovo-completes-acquisition-of-majority-stake-in-medion|url-status=live}}

See also

{{Portalbar|Companies|Telecommunication|Electronics|Technology}}

References

{{reflist}}