Melissa Aronczyk

{{Short description|Canadian academic}}

{{Infobox person

| name = Melissa Aronczyk

| alma_mater = {{Plainlist|

• PhD, New York University Steinhardt

}}

| occupation = Professor

}}

Melissa Aronczyk is a Canadian media studies scholar{{cite web |title=Melissa Aronczyk|url=https://scholar.google.com/citations?user=3XkitFUAAAAJ&hl=en}} working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information{{cite web |title=Melissa Aronczyk|url=https://climatechange.rutgers.edu/people/affiliates/643-aronczyk-melissa#read-more}} and affiliated faculty in [https://www.sociology.rutgers.edu/ Sociology] and with the [https://eagleton.rutgers.edu/ Eagleton Institute of Politics.] Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding.{{cite news |last1=LaMotta |first1=Lisa |title=Free NYC-branded condoms aim to increase HIV/AIDS awareness |publisher=PR Week |date=January 15, 2007}}{{cite news |last1=Bennett |first1=Catherine |title=Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts |publisher=The Observer (London) |date=June 9, 2018}} Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,;{{cite book |title=Branding the Nation|isbn = 9780190240691|url=https://books.google.com/books?id=K82iBAAAQBAJ&q=melissa+aronczyk&pg=PP2|last1 = Aronczyk|first1 = Melissa|date = 17 September 2013}} Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).{{cite book |title=Blowing Up the Brand, Google Books Result|isbn = 9781433108679|url=https://books.google.com/books?id=sFIko-CwZAsC|last1 = Aronczyk|first1 = Melissa|last2 = Powers|first2 = Devon|year = 2010}}{{cite web |title=Blowing Up the Brand|url=http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199752164.001.0001/acprof-9780199752164}}{{cite news |last1=Al-Abdulrazak |first1=Rula |title=Branding the Nation: The Global Business of National Identity |publisher=The Times Higher Education Supplement |date=January 23, 2014}} and A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022.{{Cite web |title=Oxford University Press. |url=https://global.oup.com/academic/product/a-strategic-nature-9780190055356?facet_narrowbytype_facet=Academic%20Research&subjectcode2=1802703%7CAHU02720&subjectcode1=1793239%7CAHU00010&facet_narrowbybinding_facet=Ebook&facet_narrowbyprice_facet=25to50&lang=en&cc=us# }}

Dr. Aronczyk's work has been featured on the BBC,{{Cite news |date=2022-07-22 |title=The audacious PR plot that seeded doubt about climate change |language=en-GB |work=BBC News |url=https://www.bbc.com/news/science-environment-62225696 |access-date=2022-08-07}} in The Washington Post,{{Cite news |last=Aronczyk |first=Melissa |date=February 21, 2021 |title=Spin doctors have shaped the environmentalism debate for decades |newspaper=The Washington Post |url=https://www.washingtonpost.com/outlook/2021/02/21/spin-doctors-have-shaped-environmentalism-debate-decades/ |access-date=August 7, 2022}} The Intercept,{{Cite web |last=Westervelt |first=Amy |author-link=Amy Westervelt |date=April 12, 2022 |title=Documents Show How Polluting Industries Mobilized to Block Climate Action |url=https://theintercept.com/2022/04/12/ipcc-report-global-climate-coalition/ |access-date=2022-08-07 |website=The Intercept |language=en}} Grist Magazine,{{Cite web |last=Yoder |first=Kate |date=2022-02-22 |title=PR worked for Big Oil. So can it work for climate action? |url=https://grist.org/language/pr-worked-for-big-oil-so-can-it-work-for-climate-action/ |access-date=2022-08-07 |website=Grist |language=en-us}} and the podcast Drilled,{{Cite web |title=Drilled: Melissa Aronczyk on the History of Greenwashing on Apple Podcasts |url=https://podcasts.apple.com/us/podcast/melissa-aronczyk-on-the-history-of-greenwashing/id1439735906?i=1000542446171 |access-date=2022-08-07 |website=Apple Podcasts |language=en-US}} among other media outlets.

In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.{{cite web |title=Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award {{!}} commarts.wisc.edu |url=https://commarts.wisc.edu/about/news/2015/04/20/professor-derek-johnson-co-winner-outstanding-young-scholar-award |website=commarts.wisc.edu |accessdate=24 October 2018 |language=en}} Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa. She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.