Melway
{{Use Australian English|date=August 2024}}
{{Infobox book
| name = Melway
| title_orig =
| translator =
| image = Melway Edition 36 Cover.jpg
| caption = The front cover of the Melway 36th (2009) edition.
| author =
| illustrator =
| cover_artist =
| country = Australia
| language = English
| series =
| subject =
| genre = Road atlas
| publisher = Melway Publishing
| pub_date = May 1966 – Ongoing
| english_pub_date =
| media_type = Paperback
| pages =
| isbn = 978-0-909439-75-0
| oclc =
| preceded_by =
| followed_by =
| website = https://www.melway.com.au/
}}
Melway, colloquially referred to as Melways or The Melways,{{Cite web |url=http://www.onlymelbourne.com.au/melbourne_details.php?id=409 |title=Referred to as 'Melways' |access-date=9 January 2013 |archive-date=15 January 2013 |archive-url=https://web.archive.org/web/20130115221934/http://www.onlymelbourne.com.au/melbourne_details.php?id=409 |url-status=live }}{{Cite web |url=http://www.maroondah.vic.gov.au/ParksPaths.aspx |title=Referred to as 'The Melways' |access-date=9 January 2013 |archive-date=12 April 2013 |archive-url=https://web.archive.org/web/20130412160424/http://www.maroondah.vic.gov.au/ParksPaths.aspx |url-status=dead }} is a street directory for Melbourne,[http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm Melway Publishing Pty Ltd – vs – Robert Hicks Pty Ltd (15 MARCH 2001)] {{Webarchive|url=https://web.archive.org/web/20100921054933/http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm |date=21 September 2010 }} Despite some aggressive marketing and promotion of their products by its competitors, the appellant's Melbourne directory continued to maintain its dominant share of the wholesale and retail market for street directories in Melbourne Victoria, Australia and its immediate surrounds, including the city of Geelong. Formerly a highly ubiquitous directory, Melway is currently in its 50th edition, the 2024 edition.
History
Melway was conceived by Merv Godfrey and Ray Harrison{{cite web |title=Melway History - How it all began |url=https://www.melway.com.au/pages/melway-history |access-date=29 September 2024}} in the 1950s. After Harrison died in 1961, Iven Mackay was recruited by Merv as the new partner for the project. Godfrey and Mackay developed the first edition of Melway, which was released in May 1966. Melway initially faced skepticism toward its market potential due to its selling price of $2.50, nearly twice that of its nearest competitor.{{cite web|title=Melway History|url=http://www.melway.com.au/melway-history|website=Melway – What a Legend|publisher=Melway Publishing Pty Ltd|accessdate=12 March 2018|archive-date=12 March 2018|archive-url=https://web.archive.org/web/20180312144422/http://www.melway.com.au/melway-history|url-status=live}} All of the 106 original maps were hand-drawn in ink. First editions of Melway can sell for around $500 on the second-hand market.{{cite news|last1=Lucas|first1=Clay|title=Melway maps city still growing fast|url=https://www.theage.com.au/national/melway-maps-city-still-growing-fast-20080731-3nzr.html|accessdate=12 March 2018|work=The Age|date=1 August 2008|archive-date=19 February 2018|archive-url=https://web.archive.org/web/20180219210627/https://www.theage.com.au/national/melway-maps-city-still-growing-fast-20080731-3nzr.html|url-status=live}} A reprint of the first edition was released in 2012, and can be purchased from Melway.[http://www.melway.com.au/products/product/melway-commemorative-1966-1st-edition/ Melway Commemorative 1966 1st Edition] {{webarchive|url=https://web.archive.org/web/20130409222744/http://www.melway.com.au/products/product/melway-commemorative-1966-1st-edition/ |date=9 April 2013 }} The original maps from the first edition can be viewed online via a clickable map.{{cite web |title=Melway Online Map Edition 1 |url=https://www.melway.com.au/pages/melway-online-map-edition-1 |publisher=Melway Publishing Pty Ltd |access-date=2021-04-01 |archive-date=12 April 2021 |archive-url=https://web.archive.org/web/20210412040224/https://www.melway.com.au/pages/melway-online-map-edition-1 |url-status=live }}
By the early 1980s, Melway was the most popular street directory in Melbourne, holding over 80 per cent of the market, and "Melway" had begun to be used as a generic term for any street directory.{{Cite web |url=http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm |title=Melway Publishing Pty Ltd – vs – Robert Hicks Pty Ltd (15 MARCH 2001) |access-date=18 September 2007 |archive-url=https://web.archive.org/web/20100921054933/http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm |archive-date=21 September 2010 |url-status=dead }}{{Cite book |url=https://books.google.com/books?id=nMMgn_f4PsgC&dq=melway+popular+ubd&pg=RA2-PA467 |title=Google Books: Paul Smitz (2005) Lonely Planet Australia |isbn=978-1-74059-740-1 |access-date=25 March 2023 |archive-date=2 May 2024 |archive-url=https://web.archive.org/web/20240502215722/https://books.google.com/books?id=nMMgn_f4PsgC&dq=melway+popular+ubd&pg=RA2-PA467 |url-status=live |last1=Smitz |first1=Paul |date=2005 |publisher=Lonely Planet }}
In 1982, after the fourteenth edition of Melway had been released, it was awarded the International Cartographic Association Excellence Award, as well as the inaugural award for Cartographic Excellence from the Australian Institute of Cartographers. Ausway won the Australian award again in 1994 for its first edition of Sydway.
As of 2001, most motorists in Melbourne had a copy of Melway,[http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm Melway Publishing Pty Ltd – vs – Robert Hicks Pty Ltd (15 MARCH 2001)] {{Webarchive|url=https://web.archive.org/web/20100921054933/http://www.ipsofactoj.com/international/2001/Part04/int2001(4)-001.htm |date=21 September 2010 }} So popular was the directory that 60 per cent of the national sales of street directories by the large retail chain K-Mart comprised sales of the appellant's Melbourne directory. as did many taxi drivers, bus drivers, and hire cars. The Victoria Police, fire brigade, ambulance service, Victorian State Emergency Service, St John Ambulance Victoria and for the State government car fleet officially use Melway. Its main competitor is UBD-Gregory's, which is the most popular brand in all other states and territories.[http://www.aar.com.au/pubs/comp/tpnov00a.htm#criticism The development of section 46 in Australia: Melway and its likely impact on business – November 2000] {{Webarchive|url=https://web.archive.org/web/20070908212056/http://www.aar.com.au/pubs/comp/tpnov00a.htm#criticism |date=8 September 2007 }} ''Given the national scope of Universal Press's dominance in most city markets (except Melbourne) it is not improbable or even unlikely that it could, if it was worth its while, engage in an extensive advertising or marketing campaign to attempt to make more of an impact in this one market where it holds insignificant market share.
Features
{{more citations needed section|date=January 2022}}
While primarily a street directory, Melway editions also contain details on public transport (train, tram, and bus routes, tickets and prices), bicycle paths, suburb and postcode details, public parks and reserves, landmarks (such as commercial buildings, telephone boxes, pubs and restaurants), attractions, and also boat mooring details in recognised docks.
In addition to the blue-bordered and red-bordered street maps, there are yellow-bordered maps of university campuses and crematoria. Moreover, there are also green-bordered maps showing routes through the country to Adelaide and Sydney. Many versions of the street directory are obtainable, usually in standard or large-print editions, wall-charts, or an online catalogue.
=Grid references=
In Melbourne it is common for a Melway reference (in the format Map—Grid reference, e.g., 59 K5) to be given along with directions on, for example, an event notice or real estate advertisement.[http://www.australianhousehunters.com.au/blog/index.php?id=C0_13_1 Australian House Hunters Real Estate Blog] {{webarchive|url=https://web.archive.org/web/20070831022603/http://www.australianhousehunters.com.au/blog/index.php?id=C0_13_1 |date=31 August 2007 }} It is generally assumed that everyone has, or has access to, a copy of the directory in Melbourne. By comparison, the UBD reference for a particular "Melways reference" (as it is colloquially known) can be significantly different, but is rarely (if ever) provided.Compare a Google search for [http://www.google.com.au/search?hl=en&q=ubd+reference+melbourne&btnG=Google+Search&meta= UBD reference Melbourne] {{Webarchive|url=https://web.archive.org/web/20240502215837/https://www.google.com.au/search?hl=en&q=ubd+reference+melbourne&btnG=Google+Search&meta=&gws_rd=ssl#gws_rd=ssl&ip=1 |date=2 May 2024 }} (38,900 results) to [http://www.google.com.au/search?hl=en&q=melway+reference+melbourne&btnG=Google+Search&meta= Melway reference melbourne] {{Webarchive|url=https://web.archive.org/web/20240502220005/https://www.google.com.au/search?hl=en&q=melway+reference+melbourne&btnG=Google+Search&meta=&gws_rd=ssl#gws_rd=ssl&ip=1 |date=2 May 2024 }} (161,000 results) It is generally assumed that all such references, regardless of whether it is explicitly stated or not, are from the Melway directory and not from the UBD.{{Citation needed|date=June 2011}} The reverse is true in all other states and territories.
Some organisations provide a Melway year of publication in addition to their map reference (e.g., (2006) 70 F6), to avoid confusion if map references change in newer versions of the directory. However, Melway has kept the need for this to an absolute minimum over the years. It has held off several cartographic features, including a more logical overall tiling of pages across the entire metropolitan area (which do appear in the Sydway and Brisway). That is to protect the integrity and continuity of the original 1966 grid references.{{Citation needed|date=June 2011}}
=Cartography=
One of the distinguishing differences of a Melway-style map from other Australian street directories is in the rendering of roads. Rather than the traditional drawing of two lines with the road name printed in-between, (known as "double casing") Melway maps show a single line with the name above or below the road, in many colours reflecting the identity or usage of the road. This allows for much more detail to fit into the same size map, as well as showing dual carriageways, slip lanes, service roads, speed bumps, roundabouts, and other useful information.
UBD has copied this difference in their Melbourne directory,Universal Press (2003) UBD 2003 Melbourne & Surrounds Street Directory 38th Edition in a bid to capitalise on the familiarity of Melway. UBD has only attempted this in the Melbourne directory, retaining their usual format for their other directories. The map design was first fully completed by computers in 2000.
Editions
There have been 50 editions of Melway since the mid-1960s. A new edition is typically released late one year and denoted as being for the following year. For example, edition 35 was released in August 2007 and denoted as the 2008 Melway. Despite this discrepancy, numerous roads and other features under construction or proposal are included (e.g.Eastlink in the 35th edition). Therefore, editions dating up to 5 or even ten years old could still remain useful.
=List of editions=
| class="wikitable"
|+ !Year !Additions and changes !Notes |
| 1
|1966 |All maps from this edition, as well as editions 2–5, can be viewed online for free via a [https://www.melway.com.au/pages/melway-online-map-edition-1 clickable map]. | |
| 2
|1968 |Central Melbourne map introduced. | |
| 3
|1969 |Postcode boundaries, house numbers and 10 news maps | |
| 4
|1970 |11 new maps | |
| 5
|1971 |Over-dimensional route maps | |
| 6
|1973 |Enlarged university maps | |
| 7
|1974 |45 new maps including Mornington Peninsula, 4000 new streets | |
| 8
|1975 |750 new streets | |
| 9
|1976 |Traffic lights, 20 new maps | |
| 10
|1977 |36 new maps including Bacchus Marsh and Geelong, as well as kindergartens and RSL clubs | |
| 11
|1978 |4m clearance bridges, taxi and car hire | |
| 12
|1979 |Rescaled to metric | |
| 13
|1980 |Public transport section and bus routes | |
| 14
|1982 |Inner city maps, bicycle paths, Bellarine Peninsula maps | |
| 15
|1984 |Inner Geelong maps, enlarged map of Victorian Arts Centre | |
| 16
|1986 |9 new maps including Warburton | |
| 17
|1987 |Revised and updated | |
| 18
|1988 |Large print edition first published | |
| 19
|1989 |28 new maps, Yarra Glen and Phillip Island | |
| 20
|1990 |Central Melbourne mobility map | |
| 21
|1991 |Bus routes reintroduced, 30 new maps including 18 touring maps, Australia map | |
| 22
|1993 |36 new maps. Enlarged maps for Dandenong, Frankston, and Melbourne Airport | |
| 23
|1994 |24 new maps including Sunbury, Craigieburn and Healesville, cross referencing, new council boundaries | |
| 24
|1996 |Enlarged CBD maps, 9 new maps, fire, water and electricity boundaries, CityLink | |
| 25
|1997 |Enlarged Southbank, Kensington and Footscray maps | |
| 26
|1998 |24 new maps including Greater Geelong, Doreen, Mernda, and Docklands boundaries | |
| 27
|1999 |Enlarged maps of St Kilda, new suburb boundaries |For 2000 |
| 28
|2000 |Every map computer generated, hook turns, official suburb names, boundaries and postcodes |For 2001 |
| 29
|2001 |29 new maps, expanded coverage of Werribee, dog prohibited areas |For 2002 |
| 30
|2002 |17 new maps including Lorne, Nar Nar Goon and Tynong, Queenscliffe enlargement, bicycle facilities |For 2003 |
| 31
|2003 |GPS compatible, enlarged maps of Box Hill and Moonee Ponds, marine parks, shared bicycle road routes |For 2004 |
| 32
|2004 |12 new maps including Wollert and Eynesbury, Eastern Ring Road route, Avalon Airport facilities |For 2005 |
| 33
|2005 |New hierarchy of roads, Craigieburn Bypass |For 2006 |
| 34
|2006 |Flemington Racecourse enlargement |For 2007 |
| 35
|2007 |eWay electronic street directory released |For 2008 |
| 36
|2008 |Petrol stations, speed and red light cameras, EastLink fully detailed |For 2009. Included Melway Ballarat edition 1. |
| 37
|2009 |New maps for Beveridge, proposed Peninsula Link alignment |For 2010 |
| 38
|2010 |Peninsula Link alignment under construction, proposed Outer Ring Road and rail corridor |For 2011 |
| 39
|2011 |New maps for Macedon, Mount Macedon, Riddells Creek and Bannockburn |For 2012 |
| 40
|2012 |Completed link between Geelong Ring Road and Princes Highway, proposed link between Surf Coast Highway and Anglesea Road, new Geelong suburbs of Armstrong Creek and Charlemont |For 2013 |
| 41
|2013 |Includes Kilmore, proposed link between the Surf Coast Highway and Angelsea Road, and completed Peninsula Link |For 2014 |
| 42
|2014 |Includes Koo Wee Rup |For 2015 |
| 43
|2015 |Includes 900 more streets and the proposed West Gate Distributor |For 2016 |
| 44
|2016 |1100 additional street listings and 500 updated maps |For 2017 |
| 45
|2017 |Includes 2600 additional streets, 500 revised maps, updates on the West Gate Tunnel and the Melbourne Metro Rail Channel |For 2018 |
| 46
|2018 |1000 more street listings |For 2019 |
| 47
|2019 |500 revised maps totalling 2000 further street listings, updates on the Level Crossing Removal Project, Metro Tunnel, North East Link and Drysdale Bypass |For 2020 |
| 48
|2020 |1700 additional street listings and expanded coverage of Cardinia, Pakenham South, Wallan, Tynong and Pakenham |For 2021 |
| 49
|2022 |1350 additional street listings and expanded coverage of Melbourne to Geelong, Healesville, Kinglake, Wallan, Wandong, Gisborne, Bacchus Marsh, Pakenham and Portsea |For 2023 |
| 50
|2023 |2100 new street listings, further expanded coverage of Melbourne to Geelong, Healesville, Kinglake, Wallan, Wandong, Gisborne, Bacchus Marsh, Pakenham and Portsea, Mickleham extension, proposed government projects such as the Railway Crossing Removal Program, the under construction Pakenham to Koo Wee Rup Bypass, Metro Rail Tunnel, West Gate Tunnel, and the North East Link which will link the Metropolitan Ring Road in Greensborough to the Eastern Freeway in Bulleen. Also includes the proposed Frankston to Box Hill alignment of the underground outer suburban rail loop |For 2024 |
Expansion into other Australian markets
{{more citations needed section|date=January 2022}}
Melway has spawned an umbrella company known as Ausway, which started producing directories for other cities and towns from the early 1990s onwards. These other directories include:
- Sydway – Sydney, introduced 1994{{Cite web |title=Sydway Releases |url=https://www.melway.com.au/pages/sydway-releases |access-date=1 August 2024 |website=Melway}}
- Sydway: Central Coast – Central Coast, New South Wales region, introduced 1999
- Brisway – Brisbane, Queensland introduced 2005 and most recent issue was 2017{{Cite web |title=Brisway Releases |url=https://www.melway.com.au/pages/brisway-releases |access-date=2024-05-02 |website=Melway Maps |language=en |archive-date=16 March 2024 |archive-url=https://web.archive.org/web/20240316154024/https://www.melway.com.au/pages/brisway-releases |url-status=live }}
- Ballarat Special Edition Melway – introduced 2008
- Melway Perth – Perth, Western Australia, introduced 2010.
References
{{Reflist}}
External links
- [http://www.ausway.com/ Melway official website]
- [http://www.melway.com.au/online-maps/ View maps from the first edition]
- [https://online.melway.com.au/melway/ View maps from the current edition]
{{Use dmy dates|date=December 2023}}