Mercadona
{{Short description|Spanish supermarket chain}}
{{Multiple issues|
{{Promotional|date=March 2023}}
{{Expand language |langcode=es |otherarticle=Mercadona |langcode2=ca |date=March 2023}}
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{{Infobox company
| name = Mercadona, S.A.
| logo = Mercadona logo.png
| logo_size =
| image = Mercadona Nuevo Modelo de Tienda2.jpg
| type = Sociedad Anónima. Private.
| predecessor =
| successor =
| founder = Francisco Roig Ballester
| defunct =
| fate =
| area_served = Spain, Portugal
| key_people = Juan Roig (Chairman & CEO)
| industry = Retail
| genre =
| products = Grocery
| services =
| revenue = € 35.5 billion (US$ 39 billion) (2023)[https://info.mercadona.es/en/current-affairs/mercadona-achieves-revenues-of-35527-million-euros-in-2023-and-makes-a-record-investment-of-10000-million-euros-over-seven-years/news] at Current affairs posting from 12th of March 2023
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner = {{Plain list|
- Juan Roig (50%)
- Hortensia Herrero (30%)
- Fernando Roig (9%)
- Rafael Gómez Gómez and family (7%)
}}
| num_employees = 100,000[https://info.mercadona.es/en/current-affairs/mercadona-now-employs-more-than-100000-people-all-on-high-quality-permanent-contracts/news] at official website
| parent =
| divisions =
| subsid =
| homepage = {{URL|http://www.mercadona.com}}
| footnotes =
| intl =
| caption =
| foundation = 1977
| location_city = Tavernes Blanques, Valencian Community
| location_country = Spain
| location =
| locations = 1,672 stores (4 October 2024)
}}
Mercadona ({{IPA|ca-valencia|meɾkaˈðɔna|lang}}, {{IPA|es|meɾkaˈðona|lang}}) is a Spanish supermarket chain, with 1,618 stores across Spain and 54 in Portugal (as of 10/2024).
The company was founded by Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi in 1977. Mercadona began as a small butcher's shop in Tavernes Blanques, a village in Valencia.{{cite news |url=https://elpais.com/elpais/2016/01/27/inenglish/1453889761_858059.html|title=Mercadona reveals suppliers to fight claims of ditching Spanish produce |date=27 January 2016 |access-date=3 April 2019|newspaper=El País }}{{cite news|last=Ball|first=Deborah and Ilan Brat|title=Spanish Supermarket Chain Finds Recipe|url=https://online.wsj.com/news/articles/SB10000872396390444592704578066803363005258?mod=googlewsj&mg=reno64-wsj|access-date=19 October 2013|newspaper=The Wall Street Journal|date=23 October 2012}} Juan Roig assumed the role of CEO in 1981, and the company has since expanded nationwide.
In the 1990s, Juan Roig oversaw a series of changes across the whole company and revealed the new façade of Mercadona as a result of the competitive business landscape, which includes competitors such as Carrefour and the co-operative Eroski.
History
Since its initial start as a butchers shop in 1977,{{Cite web |title=Oriol Amat, Universidad Pompeu Fabra. «Mercadona: Adaptando el modelo de negocio en años de recesión» |url=https://www.upf.edu/web/econ/docs/case_studies/51es.pdf}} Mercadona expanded to eight stores in 1981, and 1,148 stores by October 2013. The chain has had an online shop since 2001, which accounted for one percent of total sales in 2010.{{Cite web |last=Ruiz |first=Alfonso Simón |date=2010-11-23 |title=Mercadona lidera la venta online gracias a sus marcas blancas |url=https://cincodias.elpais.com/cincodias/2010/11/23/empresas/1290523185_850215.html |access-date=2022-04-30 |website=Cinco Días |language=es}} Today it accounts for 13.5% of Spain's total food retail space{{cite web |title=Mercadona |url=https://www.mercadona.es/ns/index.php |access-date=19 October 2013 |work=Mercadona |archive-url=https://web.archive.org/web/20131028011908/https://www.mercadona.es/ns/index.php |archive-date=28 October 2013}} and was able to achieve over €508 million in profit for the 2012 fiscal year.{{cite news |title=Meet Spain's Mercadona Supermarket Billionaires |url=https://www.bloomberg.com/video/meet-spain-s-mercadona-supermarket-billionaires-c92hYwOYR1eKRgdcHSY3ww.html |work=Bloomberg TV |archive-url=https://web.archive.org/web/20131017011548/http://www.bloomberg.com/video/meet-spain-s-mercadona-supermarket-billionaires-c92hYwOYR1eKRgdcHSY3ww.html |archive-date=17 October 2013 |access-date=3 November 2019 |date=14 May 2013}}
CEO Juan Roig plans to bring Mercadona to Italy or France but with potential modifications in his Spanish model of business to compete in the new markets.{{Cite news |url=https://www.elconfidencial.com/empresas/2019-03-13/mercadona-internacionalizacion-francia-italia-roig_1878086/ |title=Francia o Italia, el dilema de Juan Roig en la segunda internacionalización de Mercadona |date=March 13, 2019 |newspaper=El Confidencial |access-date=3 November 2019 |language=es |first=Víctor |last=Romero |location=Valencia |publisher=Titania Compañía Editorial, S.L.}} He was quoted in the Economist saying, "We must learn everything from everyone".{{cite news |title=Spanish aisles, Why a low-price retailer is thriving |url=https://www.economist.com/node/18775460 |newspaper=The Economist |access-date=19 October 2013 |date=4 June 2011 |location=Madrid |publisher=The Economist Newspaper Limited}}
The Mercadona Management Committee approved in 2016, the start of the expansion in Portugal, the first supermarket in Vila Nova de Gaia opened their doors in July 2019.{{cite news |url=https://www.sweetpress.com/en/63739/ |work=Sweet Press |title=Mercadona prepares its international expansion in Portugal |date=24 June 2016 |access-date=3 November 2019}}
Ownership
Juan Roig is the CEO and major shareholder (50%), his wife Hortensia Herrero owns 30%, and his brother Fernando Roig owns 9%.{{cite web|title=Fernando Roig|url=https://www.forbes.com/profile/fernando-roig/|website=Forbes|access-date=18 October 2015}}
There is a third partner, Rafael Gómez Gómez, who holds 7% of Mercadona.
Business model
Mercadona dedicates much of its resources to eliminating unnecessary costs in its packaging. According to The Economist, the chain has saved €2.2 billion by reducing packaging materials.
Mercadona does not spend capital resources on advertising or marketing campaigns, which is another means of cutting costs. Instead relies on their Twitter, Facebook, and YouTube accounts to share pictures and videos of products and company practices.{{citation needed|date=April 2017}}
Modern changes
Mercadona was the first Spanish company to use barcodes in its stores. The system has since permitted greater monitoring of product movement in addition to an optimizing of checkout times. Mercadona also has an automated distribution center on the outskirts of Madrid, where computer monitors keep track of orders while manual labour is performed by robotic arms.
Revenue
| style="background:WhiteSmoke; text-align:center" align="center"
! Revenue in Millions of Euros{{cite web |url= http://www.mercadona.es/corp/esp-html/noticias.html |title= Revenue. Oficial Data. |editor= Mercadona (Spain) |access-date= 3 March 2015}} |
Colors= id:a value:gray(0.9) id:b value:gray(0.7) id:c value:rgb(1,1,1) id:d value:rgb(0.6,0.7,1) ImageSize = width:500 height:300 PlotArea = left:50 bottom:30 top:30 right:30 DateFormat = x.y Period = from:0 till:22000 TimeAxis = orientation:vertical AlignBars = justify ScaleMajor = gridcolor:b increment:2000 start:0 ScaleMinor = gridcolor:a increment:2000 start:0 BackgroundColors = canvas:c BarData= bar:2002 text:2002 bar:2003 text:2003 bar:2004 text:2004 bar:2005 text:2005 bar:2006 text:2006 bar:2007 text:2007 bar:2008 text:2008 bar:2009 text:2009 bar:2010 text:2010 bar:2011 text:2011 bar:2012 text:2012 bar:2013 text:2013 bar:2014 text:2014 bar:2015 text:2015 PlotData= color:d width:20 align:left bar:2002 from:0 till: 5786 bar:2003 from:0 till: 7220 bar:2004 from:0 till: 8770 bar:2005 from:0 till: 10338 bar:2006 from:0 till: 12158 bar:2007 from:0 till: 13986 bar:2008 from:0 till: 15379 bar:2009 from:0 till: 15505 bar:2010 from:0 till: 16485 bar:2011 from:0 till: 17831 bar:2012 from:0 till: 19077 bar:2013 from:0 till: 19812 bar:2014 from:0 till: 20161 bar:2015 from:0 till: 20811 PlotData= bar:2002 at: 5786 fontsize:s text: 5.786 shift:(-10,5) bar:2003 at: 7220 fontsize:s text: 7.220 shift:(-10,5) bar:2004 at: 8770 fontsize:s text: 8.770 shift:(-10,5) bar:2005 at: 10338 fontsize:s text: 10.338 s bar:2008 at: 15379 fontsize:s text: 15.379 shift:(-10,5) bar:2009 at: 15505 fontsize:s text: 15.505 shift:(-10,5) bar:2010 at: 16485 fontsize:s text: 16.485 shift:(-10,5) bar:2011 at: 17831 fontsize:s text: 17.831 shift:(-10,5) bar:2012 at: 19077 fontsize:s text: 19.077 shift:(-10,5) bar:2013 at: 19812 fontsize:s text: 19.812 shift:(-10,5) bar:2014 at: 20161 fontsize:s text: 20.161 shift:(-10,5) bar:2015 at: 20811 fontsize:s text: 20.811 shift:(-10,5) |
| Source: Mercadona |
References
{{Reflist}}
External links
{{Commons category|Mercadona}}
- {{Official website|1=http://www.mercadona.com}}
{{Portal bar|Supermarkets|Companies}}
{{Major retail companies}}
{{European Retail Round Table}}
{{Authority control}}
Category:Retail companies established in 1977
Category:Companies based in the Valencian Community
Category:Supermarkets of Spain
Category:1977 establishments in Spain
Category:Supermarkets of Portugal