Merzin Tavaria
{{Short description|Company co-founder}}
{{Use dmy dates|date=August 2018}}
{{Use Indian English|date=August 2018}}
{{cleanup-PR|1=article|date=February 2015}}
{{Infobox person
| birth_name = Merzin Tavaria
| name = Merzin Tavaria
| image =
| image_size =
| caption = Chief Creative Director and co-founder, Prime Focus
| birth_date = {{birth date and age|1973|12|15|df=y}}
| alma_mater = K.C. College, Mumbai
| occupation = Chief Creative Director and co-founder, Prime Focus
}}
Merzin Tavaria (born 15 December 1973) is the Chief Creative Director and co-founder of Prime Focus.{{cite web|title=Co-Founder/Chief Creative Director (India): Prime Focus World|url=https://variety.com/exec/merzin-tavaria/|work=Variety|date=16 December 2013 |accessdate= 1 December 2014}} He has been associated with the company since its inception and works in collaboration with the United Kingdom, United States, Canada and India studios of Prime Focus.{{cite web|title=Worldsourcing: how the Global Digital Pipeline is revolutionizing VFX|url=http://www.fmx.de/about/history/fmx-2012/program-2012/event-details/event/421/645/52/645/detail/Event/|publisher= fmx| accessdate= 10 May 2013}}
Tavaria has worked for about two decades in the media and entertainment industry and is respected for his contribution towards the use of color grading and visual effects in India. He is also a jury member at various film and advertising festivals, and has been a speaker on many industry related events.{{cite web|title= prime focus merzin tavaria joins ficci panel|url=http://animationgalaxy.in/newsindetail.aspx?Dept=People&PID=27|publisher= animation galaxy| accessdate= 24 March 2013}}{{cite web|title= siggraph: new vfx details revealed on 'sin city: a dame to kill for'|date= 12 August 2014 |url= http://www.hollywoodreporter.com/behind-screen/siggraph-new-vfx-details-revealed-725013 |publisher= hollywood reporter| accessdate= 8 December 2014}}
Early life and education
Tavaria grew up in Mumbai and completed his schooling from St. Peter's School, Mumbai in 1991. In 1995, he graduated with a bachelor's degree in Commerce from K.C. College, Mumbai.
Career
Tavaria started his career as teacher at Compufield Computer Institute, where he met Namit Malhotra, Prakash Kurup and Huzefa Lokhandwala.{{cite web|title=How Prime Focus' Namit Malhotra became a force to reckon with Hollywood |url=http://www.animation-boss.com/213dJLS.html |publisher=Animation Boss |accessdate=14 January 2013 |url-status=usurped |archiveurl=https://web.archive.org/web/20130115102800/http://animation-boss.com/213dJLS.html |archivedate=15 January 2013 }} In 1997, they came together and started 'Prime Focus' in a small garage in Mumbai.{{cite web|title=Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D|url=http://www.dnaindia.com/lifestyle/interview-meet-merzin-tavaria-co-founder-of-prime-focus-that-recently-converted-the-blockbuster-gravity-from-2d-to-3d-1913070|publisher=DNA India|accessdate= 3 November 2013}}
Under Prime Focus, Tavaria has led teams delivering visual effects for Hollywood films such as The Great Gatsby, Total Recall, White House Down, Sin City: A Dame to Kill For and Brett Ratner's Hercules.{{cite web|title= shot by shot: detailed vfx work for sin city: a dame to kill for |date=19 August 2014 |url=http://www.studiodaily.com/2014/08/shot-by-shot-detailed-vfx-work-for-sin-city-a-dame-to-kill-for/|publisher= studio daily|accessdate= 19 August 2014}} Tavaria has also directed the visual effects for Bollywood films like Bang Bang!, Kick, Kai Po Che!, Yeh Jawaani Hai Deewani, Dabangg 2, Guzaarish, Housefull 2, Blue, and Ghajini.{{cite web|title=sin city: a dame to kill for: merzin tavaria – co-founder and chief creative director – prime focus world|url=http://www.artofvfx.com/?p=9248|publisher= art of vfx|accessdate= 8 August 2014}}{{cite web|title=seven entries from india including one feature film make it to apollo award final list|url=http://www.indiantelevision.com/keyword/merzin-tavaria|publisher=DNA India|accessdate= 5 June 2013}}{{cite web|title=meet merzin tavaria, co-founder of prime focus that recently converted the blockbuster gravity from 2D to 3D|url=http://www.dnaindia.com/lifestyle/interview-meet-merzin-tavaria-co-founder-of-prime-focus-that-recently-converted-the-blockbuster-gravity-from-2d-to-3d-1913070 |publisher=DNA India|accessdate= 3 November 2013}}
In 2010, when Prime Focus created View-D, their proprietary 2D to stereo 3D conversion process, Tavaria set up the View-D team of 2000 professionals in India who currently operate out of Prime Focus' Mumbai, Chandigarh and Goa facilities.{{cite web|title= svp production & senior stereo supervisor, prime focus World|url=http://viewconference.it/matthew-bristowe-richard-baker?lang=en,http://articles.economictimes.indiatimes.com/2012-02-19/news/31075302_1_post-production-and-visual-effects-prime-focus-namit-malhotra|archive-url=https://archive.today/20141202151654/http://viewconference.it/matthew-bristowe-richard-baker?lang=en,http://articles.economictimes.indiatimes.com/2012-02-19/news/31075302_1_post-production-and-visual-effects-prime-focus-namit-malhotra|url-status=dead|archive-date=2 December 2014|publisher= view conference|accessdate= 1 December 2014}} This team undertook the 3D conversion of Warner Bros.' Clash of the Titans – the first full length feature film to be converted from 2D to 3D.{{cite web|title=merzin tavaria chief creative director and co-founder of Prime Focus : defining the dimensions |url=http://starblockbuster.com/merzin-tavaria-chief-creative-director-and-co-founder-prime-focus-defining-dimensions |publisher= star blockbuster|accessdate= 2 August 2008 }} Tavaria was sought for creative leadership in the 3D conversion of films like Gravity, Guardians of the Galaxy, Transformers: Age of Extinction, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Harry Potter and the Deathly Hallows – Part 2, Transformers: Dark of the Moon, Maleficent, Seventh Son, The Chronicles of Narnia: The Voyage of the Dawn Treader and Ra.One.{{cite web|title=Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D|url=http://www.dnaindia.com/lifestyle/interview-meet-merzin-tavaria-co-founder-of-prime-focus-that-recently-converted-the-blockbuster-gravity-from-2d-to-3d-1913070|publisher=DNA India|accessdate= 3 November 2013 }}{{cite web|title=A visual treat: Wind beneath the wings|date=7 May 2014 |url=http://www.mid-day.com/articles/a-visual-treat-wind-beneath-the-wings/15280065|publisher= Mid Day|accessdate=7 May 2014}}{{cite web|title=Merzin Tavaria Chief creative director and co-founder of Prime Focus : Defining the dimensions -|url=http://starblockbuster.com/merzin-tavaria-chief-creative-director-and-co-founder-prime-focus-defining-dimensions |publisher= Star Blockbuster|accessdate=2 August 2008}}
Tavaria launched Prime Focus World's Animation division in 2012. The division holds 100 employees and has worked on projects such as Legends of Chima. The animation division completed 4 seasons of the show and is now working on new projects.{{cite web|title=ficci frames|url=http://www.ficci-frames.com/FICCI_BAF_AWARDS14-Winners_List.pdf|publisher=FICCI FRAMES|accessdate=1 December 2014|archive-url=https://web.archive.org/web/20160304124649/http://www.ficci-frames.com/FICCI_BAF_AWARDS14-Winners_List.pdf|archive-date=4 March 2016|url-status=dead}}
Awards and accolades
- Apollo Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For.{{cite web|title= Apollo Awards 2014 Winners List|url= http://apollo.onscreenasia.com/winners-list|publisher= apollo.onscreenasia.com }}
- 24 FPS Award 2014 for Best VFX in International Feature Film category for Sin City: A Dame to Kill For.
- 24 FPS Award 2013 for Best VFX in International Feature Film category for White House Down.{{cite press release|title= Winners of 24 FPS International Awards Announced |url= http://www.animationxpress.com/index.php/events/awards/winners-of-24-fps-international-awards-announced|publisher=Animationxpress.com |accessdate=9 December 2013}}
- Gold Award, Filmcraft (Special Effects), Goafest 2011 for Indigo Airlines 'On Time' commercial.
- CGTantra Community Awards 2011 for Best VFX in Commercial for Zen Estilo advertisement.
- Apsara Awards 2011 for Best Visual Effects for Guzaarish.{{cite web|title=The Secret behind the award winning magic shots for Guzaarish by PrimeFocus|date= 17 January 2011|url= http://bollyspice.com/1418/the-secret-behind-the-award-winning-magic-shots-for-guzaarish-by-prime-focus|publisher=Bollyspice.com |accessdate=17 January 2011}}
- EME Awards 2011 for Best Film Content Guzaarish.{{cite web|title= Prime Focus wins EME Awards for its VFX expertise|date= 24 February 2011 |url= http://businessofcinema.com/bollywood-news/prime-focus-wins-eme-awards-for-its-vfx-expertise/32807 | publisher=Bollyspice.com| accessdate= 25 February 2011 }}
- EME Awards 2011 for the Best TV Content for Indigo Airlines 'On-Time' advert.{{cite web|title= Prime Focus Ltd|url=http://economictimes.indiatimes.com/directorsreport.cms?companyid=18097&year=2011| publisher=Economic Times|accessdate= 31 March 2010}}
- Award of Excellence at ASIFA IAD 2010 for Raavan.{{cite web|title= Prime Focus wins ASIFA IAD 2010 award for Raavan|url=http://archive.indianexpress.com/news/prime-focus-wins-asifa-iad-2010-award-for-raavan/714906/ |publisher= Indian Express|accessdate= 25 November 2010}}
- Apsara Awards 2010 for 'Best Visual Effects' for Blue.{{cite web|title= Prime Focus Limited - Annual Report 2011-12|url=http://ecoms.primefocusworld.com/ar/analysis-awards.html|publisher= Prime Focus World|accessdate= 1 December 2014}}
- IIFA Award 2009 for 'Best Visual Effects' for Ghajini.{{cite web|title= Merzin Tavaria Speaks About 'Ghajini' VFX|url=http://www.bollywoodhungama.com/more/videos/view/id/1199672 |archive-url=https://web.archive.org/web/20141207203600/http://www.bollywoodhungama.com/more/videos/view/id/1199672 |url-status=dead |archive-date=7 December 2014 |website= Bollywood Hungama|accessdate= 1 December 2014}}
- Filmfare Award 2009 for 'Best VFX in a Motion Picture' for Love Story 2050.{{cite news|title= Prime Focus wins prestigious Filmfare award for Love Story 2050|newspaper=Business Standard India |date=3 March 2009 |url=http://www.business-standard.com/article/press-releases/prime-focus-wins-prestigious-filmfare-award-for-love-story-2050-109030300135_1.html|publisher= Business Standard|accessdate= 3 March 2009}}
- FICCI BAF Jury Award for 'Best VFX Shot of the Year' for Love Story 2050.{{cite web|title= Prime Focus bags FICCI BAF award for Love Story 2050|url=http://www.cgtantra.com/forums/showthread.php?t=14620 |publisher= CG tantra|accessdate= 9 March 2009}}
- 24fps Award 2008 for 'Outstanding Contribution to Visual Effects' for Love Story 2050.{{cite web|title= Prime Focus Wins Filmfare VFX Award|url=http://www.awn.com/news/prime-focus-wins-filmfare-vfx-award|publisher= AWN|accessdate= 5 March 2009}}
- FICCI BAF Award 2008 for 'Best VFX in a Commercial' for Honda CBZ "Hero".
Filmography
= International films =
= Bollywood =
Commercials
= Indian =
= International =
class="wikitable sortable plainrowheaders" | ||
Year | Brand | Role |
---|---|---|
2011 | Relentless Virtues | VFX Creative Director |
2010 | Dubai Shopping Festival | VFX Creative Director |
2009 | Rhydian's new album 'O Fortuna' | VFX Creative Director |
2009 | Popstar to Opera Star | VFX Creative Director |
2009 | The National Lottery Bingo Scratch cards | VFX Creative Director |
Personal life
Merzin lives in Mumbai with his spouse of 15 years Vinita Tavaria, daughter Natasha Tavaria and son Malcolm Tavaria.
Other interests
Merzin is a gaming enthusiast and is passionate about cars and bikes. He is also fond of 80's Hindi music.