Microbrand

A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market.{{cite web|last1=Tagrin|first1=Tomer|title=Microbrands: Amazon's Conspirators In Overthrowing Retail|url=https://www.forbes.com/sites/forbestechcouncil/2018/06/22/microbrands-amazons-conspirators-in-overthrowing-retail/#6780777e3680}} The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.{{Cite news|url=https://www.economist.com/business/2018/11/08/the-growth-of-microbrands-threatens-consumer-goods-giants|title=The growth of microbrands threatens consumer-goods giants|date=2018-11-08|work=The Economist|access-date=2019-01-23|issn=0013-0613}}{{Cite news|url=https://www.wsj.com/articles/why-youre-buying-products-from-companies-youve-never-heard-of-1538661608|title=Why You're Buying Products From Companies You've Never Heard Of|last=Mims|first=Christopher|date=2018-10-04|work=Wall Street Journal|access-date=2019-01-23|language=en-US|issn=0099-9660}}

Microbrands are most frequently associated with products such as watches,{{cite web|last1=Stacey|first1=James|title=Understanding The Rise Of The Microbrands|url=https://www.hodinkee.com/articles/understanding-the-rise-of-the-microbrands|website=Minutehack}} instruments, undergarments, automobiles, and jewelry.