Midland Express
{{Short description|Newspaper in Victoria, Australia}}
{{Infobox newspaper
| name = Midland Express
| image = Midland_Express,_front_page,_March_31_2020.png
| caption = The front page of Midland Express
(31 March 2020), highlighting a report regarding the COVID-19 pandemic.
| type = Weekly newspaper
| format = Compact
| owners = Elliott Midland Newspapers Pty Ltd
| editor = Angela Crawford
| foundation = {{start date and age|1979|10|30|df=yes}}
| headquarters = 3 Market Street, Kyneton, Victoria, Australia
| website = [https://www.midlandexpress.com.au/ www.midlandexpress.com.au]
}}
The Midland Express is a free weekly newspaper circulating in the Macedon Ranges and Mount Alexander regions of Victoria, Australia. The paper has a circulation of over 22,000 every week (out of a coverage population of 60,000).{{cite web |title=Midland Express |url=https://www.mrsc.vic.gov.au/About-Council/Local-Directory/Community-Business-Directory/Midland-Express |publisher=Macedon Ranges Shire Council |accessdate=3 June 2020}} The paper's office remains at its original location in the town of Kyneton, it is published weekly on a Tuesday and has been since its inception in 1979.
History
The paper was originally founded as the Guardian Express with the first issue published October 30, 1979.{{cite web |title=Midland Express |url=https://trove.nla.gov.au/work/21990671?q&versionId=45295594 |website=Trove |publisher=National Library of Australia |accessdate=3 June 2020}} It was later merged with the Castlemaine Mail in order to become the Midland Express on April 3, 1984.{{cite web |title=Midland Express |url=https://trove.nla.gov.au/work/21990671?q&versionId=45295594 |website=Trove |publisher=National Library of Australia |accessdate=3 June 2020}} Both papers continue to exist concurrently today, the Midland Express is a free paper substituted by advertisements for local businesses as well as local and state government ads which is delivered directly to letterboxes and available for pick-up at locations such as supermarkets, whilst the Castlemaine Mail remains a priced paper ($1.50) only available for purchase within the township and surroundings of Castlemaine.
The paper's roots can be traced back to the Kyneton Guardian, founded in 1856.{{cite web |title=Family tree for the "Kyneton guardian" |url=http://handle.slv.vic.gov.au/10381/44052 |publisher=State Library of Victoria |accessdate=3 June 2020}}
Digitisation
Starting March 31, 2020, full issues of the Midland Express are available to read on their website as a response to potential delivery delays caused by the COVID-19 pandemic.{{cite news |publisher=Midland Express |title=We're here to help |date=31 March 2020 |page=1 |quote=From this week we will also be publishing a complete digital version of the Express online.}}
See also
References
{{Reflist}}
External links
- [https://www.midlandexpress.com.au/ Official Website]