Mikhail Yuryevich Simonov
{{notability|Bio|date=November 2018}}
{{Infobox person
| name = Mikhail Simonov
| image = Mikhail Yuryevich Simonov, Симонов Михаил Юрьевич, 2018.jpg
| alt =
| caption =
| birth_name = Mikhail Yuryevich Simonov
| birth_date = {{Birth date and age|1959|03|04}}
| birth_place =
| death_date =
| death_place =
| nationality = Russian
| other_names =
| occupation = Russian direct marketing pioneer
| years_active =
| known_for = Silver Mercury festival president
| notable_works =
}}
Mikhail Yuryevich Simonov (Russian: Михаил Юрьевич Симонов, born 1959) is a Russian direct marketing pioneer and personified communications expert,{{cite web|url=https://www.kommersant.ru/doc/2622185|title=Mikhail Simonov|publisher=Kommersant|date=2014-11-28|accessdate=2018-06-02}} president of Silver Mercury advertising and marketing festival, the member of Silver Archer Russia Awards jury,{{cite web|url=http://luchnik.ru/jury/u_60/|title=Mikhail Simonov|publisher=luchnik.ru|accessdate=2018-06-02}} Russian Association of Marketing Services president and Association of Russian Communications Agencies Vice-president.{{cite web|url=http://www.akarussia.ru/press_centre/news/id4535|title=Mikhail Simonov is not afraid of forming the trends. Aftermath of Silver Mercury|language=ru|publisher=АКАР|date=2014-07-17|accessdate=2018-06-02}}
Early life
Simonov was born on March 4, 1959, in Moscow. Studied at a specialized school with an emphasis on Spanish. In 1976, enrolled at the Moscow Institute of Management. Post-graduation, worked at the Academy of Municipal Economy, developing mathematical models for urban transport systems. Simonov began his commercial activities in 1987.{{Cite news |date=2019-03-04 |title=Михаил Симонов. Персональное интервью |url=https://personarf.com/gazeta-persona/mikhail-simonov-prezident-festivalya-silver-mercury/mikhail-simonov-personalnoe-intervyu |work=Газета «Персона»}}{{Cite news |title=Михаил Симонов. Досье |url=https://www.dk.ru/all/wiki/mikhail-simonov-ya-ne-boyus-formirovat-trendy |work=Деловой Квартал}}
Career
He founded the Poster Publicity agency in 1993 (Russia Direct holding since 2000, Russian Association of Marketing Services since 2007) and Russian Association of Direct Marketing in 1994. He became the president of this Association and brought it to the world market over 15 years.{{cite web|url=http://www.sostav.ru/publication/zachem-biznesu-reklamnye-festivali-bolshoe-intervyu-s-prezidentom-serebryanogo-merkuriya-mikhailom-simonovym-26864.html|title=Why does business require festivals of advertising?|publisher=Sostav.ru|language=ru|date=2017-05-30|accessdate=2018-06-06}}
Simonov became the president of the Russian Association of Marketing Services in 2009 and offered his plan of marketing services reformation in Russia. He founded Kotler Awards in 2014 as the award for the best achievements in Russian marketing and advertising.{{cite web|url=http://www.gup.ru/events/news/detail.php?ID=183719|title=Meeting with Mikhail Simonov in St.Petersburg|date=2016-02-11|publisher=Saint-Petersburg Humanities University of Trade Unions|accessdate=2018-06-02}}{{sfn | Шахнес | 2014 | p=}}
In 1990s Simonov was the political strategist of Russian politicians Yegor Gaidar, Victor Chernomyrdin and Boris Yeltsin. Simonov was the first to propose using personal letters and personal communications during election campaigns.{{cite web|url=https://pravda-nn.ru/news/pisma-schastya/|title=Letters of happiness|publisher=Nizhegorodskaya Pravda|date=2017-11-27|accessdate=2018-06-02}} He is a member of the Consultative Council of Authority for Personal Data Subjects Rights.{{cite web|url=http://www.garant.ru/products/ipo/prime/doc/96365/|title=Приказ Федеральной службы по надзору в сфере связи, информационных технологий и массовых коммуникаций от 14 сентября 2009 г. N 465 "О Консультативном совете при уполномоченном органе по защите прав субъектов персональных данных"|publisher=Гарант.Ру|date=2009-09-14|accessdate=2018-06-02}}
Books
- {{cite book | last=Шахнес | first=Татьяна | title=Рожденная с отраслью. История успеха, рассказанная от первого лица | publisher=Litres | date=2014-10-25 | isbn=978-5-457-65356-6 | language=ru}}
References
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Category:Date of birth missing (living people)
Category:Place of birth missing (living people)
Category:Russian advertising executives
Category:Russian political consultants