Milk chugging

The first recorded occurrences of competitive milk chugging{{cite news |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/06/09/AR2005060900651_pf.html |title=Illicit Encounters at Strand on Volta |last=O'Sullivan |first=Michael |date=2005-06-10 |newspaper=The Washington Post |access-date=2010-07-13 |archive-date=2017-04-08 |archive-url=https://web.archive.org/web/20170408001643/http://www.washingtonpost.com/wp-dyn/content/article/2005/06/09/AR2005060900651_pf.html |url-status=live }} date back to early 1997(2005-2007). [http://gallonchallenge.org/history/ "History of the Annual Gallon Challenge."] {{Webarchive|url=https://web.archive.org/web/20220123131212/https://gallonchallenge.org/history/ |date=2022-01-23 }} Gallon Challenge Foundation. Retrieved 2010-07-12.{{usurped|1=[https://web.archive.org/web/20130929080555/http://www.thegallonchallenge.com/history.html "History."]}} the GALLON CHALLENGE. Retrieved 2010-07-12. with several explanations for the challenge’s origins. American baseball pitcher Bill Lee mentioned the challenge in his autobiography The Wrong Stuff as one of the activities that relief pitchers used to pass the time in the bullpen as far back as the late 1960s, and presumably has been independently discovered many times in the past. Undoubtedly, the most highly publicized competition was one that was featured in the fifth episode of the second season of the American television series Jackass,{{cite web |url=http://allaboutchocolatemilk.com/2016/11/03/chocolate-milk-muscle-recovery/ |archive-url=https://web.archive.org/web/20161104002610/http://allaboutchocolatemilk.com/2016/11/03/chocolate-milk-muscle-recovery/ |url-status=dead |archive-date=2016-11-04 |title=Chugging for glory |last=Young |first=Luke |date=2006-08-29 |work=Technician |access-date=2010-07-12}} where Dave England and Ehren McGhehey were featured in a gallon challenge segment. Filmed in Portland, Oregon in 2000, contestants were to consume one gallon of milk in an hour in a variety of flavors, which resulted in each participant vomiting.

Milk chugging has gained popularity{{cite book |last=Blumenfeld |first=Amir |year=2006 |chapter-url=https://books.google.com/books?id=csstDTAfcAYC&pg=PA54 |chapter=Food, Health, and Laundry: Freshman Fifteen. |title=The CollegeHumor guide to college: selling kidneys for beer money, sleeping with your professors, majoring in communications, and other really good ideas. |publisher=Penguin |isbn=9780525949398 |access-date=2010-07-13}} and a following in some countries, especially the United States. The fact that it is often presented as being "impossible", as well as media coverage of the challenge, may have led to the appeal among high school and college students,{{cite news |last=Slaughter |first=Shannon |date=2010-04-30 |url=http://media.www.milliganstampede.com/media/storage/paper1260/news/2010/04/16/StudentLife/Wonderful.Wednesday.MilkChugging.Contest.Concludes.Winnerless-3907635.shtml |title=Wonderful Wednesday milk-chugging contest concludes winnerless |work=Milligan College: The Stampede |access-date=2010-07-13}}{{cite news |last=Rockey |first=Alicia |date=2009-04-16 |url=http://media.www.dennews.com/media/storage/paper309/news/2009/04/16/News/Feature.Photo.Milk.Chug.Challenge-3712617.shtml |title=Feature Photo: Milk Chug Challenge |archive-url=https://web.archive.org/web/20110716201357/http://media.www.dennews.com/media/storage/paper309/news/2009/04/16/News/Feature.Photo.Milk.Chug.Challenge-3712617.shtml |archive-date=2011-07-16 |work=The Daily Eastern News |url-status=usurped |access-date=2010-07-13}} as well as celebrities.Castroneves Racing PR (2009-05-19). "[http://heliocastroneves.com/blog/2009/05/19/milk-chugging-contest-with-jimmy-fallon/ Milk chugging contest with Jimmy Fallon] {{webarchive|url=https://web.archive.org/web/20100328061307/http://heliocastroneves.com/blog/2009/05/19/milk-chugging-contest-with-jimmy-fallon/ |date=2010-03-28 }}". Helio Castroneves. Retrieved 2010-07-13

File:Stomach diagram.svg

The primary difficulty in completing the challenge lies in the limited capacity of the stomach. Generally, the stomach can hold only half a gallon ({{cvt|1/2|usgal|L |disp=out}}). Stretch receptors in the organ sense when its limit is reached, triggering a vomit reflex. Moreover, drinking a gallon of milk is more difficult than drinking a gallon of water. The fat and protein in milk each inhibit the stomach from releasing its contents into the small intestine, forcing more of the liquid to remain in the stomach. In turn, the action of gastric acid and proteases in the stomach causes the casein in the milk to coagulate, turning the milk into a thick, semi-solid substance with a similar consistency to mozzarella,{{Cite web |title=Digesting the facts about milk and health |url=https://quadram.ac.uk/blogs/how-is-milk-digested/ |access-date=2023-11-08 |website=Quadram Institute |language=en-GB |archive-date=2023-11-08 |archive-url=https://web.archive.org/web/20231108160444/https://quadram.ac.uk/blogs/how-is-milk-digested/ |url-status=live }} further reducing the amount of fluid that can be held in the stomach without being regurgitated.

There are three universal rules in what has been called the "gallon challenge", although some minor variations may exist.

• The contestant has one hour to drink {{convert|1|gal|1|spell=in}} of milk. Specifications on the type of milk vary, or are unspecified.{{cite web |last=Atkinson |first=Nat |year=2006 |url=http://www.milkgallon.com/ |title=Rules |website=MilkGallon: The Home of The Gallon Challenge |archive-url=https://web.archive.org/web/20090315043151/http://www.milkgallon.com/ |access-date=2010-07-12 |archive-date=2009-03-15}}
• Should the contestant finish the gallon within that hour, they must retain the gallon for a set period. There are several variations of this rule; either the milk must simply be drunk in an hour without vomiting, or the drinker must retain the contents for one additional hour{{cite web |last=Wright |first=Andrew |date=April 2001 |url=http://gallonchallenge.tripod.com/ |title=What is the Challenge? |work=The Gallon Challenge |access-date=2010-07-12 |archive-date=2011-07-17 |archive-url=https://web.archive.org/web/20110717102719/http://gallonchallenge.tripod.com/ |url-status=live }} or the remainder of the hour without vomiting.
• Should they retain the gallon, they win. If the contestant vomits prior to the set period, they lose.

Although in almost all cases, the challenge is set for one gallon, in some cases a different amount is used, such as {{convert|6|USpt|2|spell=in}}.{{cite news |work=Dairy Herd |date=2010-07-01 |url=http://www.dairyherd.com/directories.asp?pgID=675&ed_id=11780 |title=Milk-chugging for charity |archive-url=https://web.archive.org/web/20100822141736/http://www.dairyherd.com/directories.asp?pgID=675 |archive-date=2010-08-22 |access-date=2010-07-13}} Other variations of the challenge require that the contestant eats nothing during the hour of ingestion, and specify that the type of milk chosen must have at least a 2% fat content (not skimmed milk).

Many high school and college students hold their own challenges: Phi Delta Tau, at the Central College in Pella, Iowa have traditionally hosted an annual gallon challenge, four Rutgers fraternities host challenges for fundraisers,Yu, Margaret. " [http://www.dailytargum.com/university/four-fraternities-raise-funds-for-chi-fest-trophy-1.1712698 Four fraternities raise funds for Chi Fest trophy] {{webarchive|url=https://web.archive.org/web/20110610163731/http://www.dailytargum.com/university/four-fraternities-raise-funds-for-chi-fest-trophy-1.1712698 |date=2011-06-10 }}". The Daily Targum. 19 April 2009. Retrieved 13 July 2010. some MIT students celebrated the 2010 4th of July with a challenge,Fan, Jingyun. [http://tech.mit.edu/V130/N29/gallonchallenge.html "Accepting the 'Challenge': Students chug milk to celebrate Fourth"] {{Webarchive|url=https://web.archive.org/web/20120809131849/http://tech.mit.edu/V130/N29/gallonchallenge.html |date=2012-08-09 }}. MIT: The Tech Online Edition. 7 July 2010. Retrieved 13 July 2010. Sigma Phi Epsilon at Carnegie Mellon University host their Annual Gallon Challenge on campus, as well as many other official and unofficial gallon challenges.Bagnas, Jessielynn and Barberena, Luis. "[http://www.norwich.edu/about/guidon/2003oct30/milk.html Gallon Challenge! Students hold milk chugging contest to break stress] {{Webarchive|url=https://web.archive.org/web/20080906212340/http://www.norwich.edu/about/guidon/2003oct30/milk.html |date=2008-09-06 }}". The Norwich Guidon. 30 October 2003. Retrieved on 13 July 2013. In 2008, several members of a fraternity at Arizona State University participating in a "milk-chug" were arrested for causing a car accident after vomiting into traffic below the bridge they were competing on.Halverstadt, Lisa. "[http://www.azcentral.com/community/tempe/articles/2008/10/03/20081003milk-vomit1003-ON.html ASU police arrest 9 in 'milk chug' challenge] {{Webarchive|url=https://web.archive.org/web/20101006184417/http://www.azcentral.com/community/tempe/articles/2008/10/03/20081003milk-vomit1003-ON.html |date=2010-10-06 }}". The Arizona Republic. 3 October 2008. Retrieved 2010-07-13.

Peter Ubriaco founded the non-profit Gallon Challenge Foundation in 2004, formalizing a local gallon-challenge contest held since 2000. The organization raised donations during the yearly challenge for food and health-related organizations; after their 2006 challenge held in New York City,Benners, Ashley. "[http://theapp.appstate.edu/content/view/1457/40/ To chug or not to chug, that is the question] {{Webarchive|url=https://web.archive.org/web/20110719135838/http://theapp.appstate.edu/content/view/1457/40/ |date=2011-07-19 }}". The Appalachian. 28 September 2006. Retrieved 13 July 2010. they donated to the Food Allergy Initiative,"[http://gallonchallenge.org/ The 6th Annual Gallon Challenge is over] {{Webarchive|url=https://web.archive.org/web/20100629161224/http://gallonchallenge.org/ |date=2010-06-29 }}". Gallon Challenge Foundation. 2005-2007. Retrieved 13 July 2010. a non-profit organization that raises awareness and funds for the treatment and cure of food allergies.

The act of milk-chugging has also been the centerpiece for a photographer and artists' show in 2005, where he featured an image entitled "Milk Chuggers" and a video called "The Milk Chugger", where he films himself drinking milk until he vomits. In 2009, Jimmy Fallon held a milk-chugging contest on NBC's Late Night with Jimmy Fallon, with guests Hélio Castroneves, Ryan Briscoe and Dario Franchitti. On the broadcast, Fallon wore a rain poncho and drank chocolate milk, while the drivers drank regular milk. Also in 2009,Hinnant, Jim. [http://www.carolinadaybreak.com/news/?p=758 "Milk-Chugging contest"] {{Webarchive|url=https://web.archive.org/web/20160509195038/http://www.carolinadaybreak.com/news/?p=758 |date=2016-05-09 }}. PACC-10 TV News. 10 July 2009. Retrieved 13 July 2010. and again in 2010, North Carolina members of the General Assembly, which included Bob Atwater, William Brisson, Andrew Brock, Dewey Hill, Joe Sam Queen and Arthur Williams,Hensch, Mark. "[http://www.ncinsider.com/2010/06/30/100169/milk-chugging.html Milk Chugging] {{Webarchive|url=https://web.archive.org/web/20110714161412/http://www.ncinsider.com/2010/06/30/100169/milk-chugging.html |date=2011-07-14 }}". The News & Observer. 30 June 2010. Retrieved 13 July 2010. competed in a milk-chugging contest, held at North Portico of the Legislative Building in Raleigh, to raise awareness in the dairy industry.[http://www.wxii12.com/money/24068123/detail.html "Annual Milk-Chugging Contest To Be Held In Raleigh"] {{Webarchive|url=https://web.archive.org/web/20110927152104/http://www.wxii12.com/money/24068123/detail.html |date=2011-09-27 }}. WXII12. 28 June 2010. Retrieved 13 July 2010. Winners of the contest would receive money to donate to a charity of their choice.

• Food challenge
• Gallon smashing
• Cinnamon challenge
• Competitive eating
• Saltine cracker challenge
• Salt and ice challenge

{{reflist}}

{{Challenges}}

{{DEFAULTSORT:Milk Chugging}}

Category:Internet challenges

Category:Milk in culture

Category:Competitive eating

Category:Party games