Milkis
{{Short description|South Korean soft drink}}
{{infobox beverage
| name = Milkis
| image = Lotte Milkis.jpg
| type = Soft drink
| manufacturer = Lotte Chilsung
| origin = South Korea
| introduced = 1989
| color = Various milky tones
| flavor = Regular, strawberry, orange, muskmelon, mango, peach, pineapple, banana, apple, grape, lemon.
| variants =
| related = Chilsung Cider
| website = [https://company.lottechilsung.co.kr/eng/brand/milkis/contentsid/777/index.do http://company.lottechilsung.co.kr/]
}}
Milkis ({{Korean/auto|hangul=^밀키스|rr=yes}}) is a South Korean soft drink produced by Lotte Chilsung, a South Korean beverage company.
It combines many of the common elements of traditional carbonated beverages such as sugar and carbonated water with milk to create a creamy taste; its label proclaims "New feeling of soda beverage". As of 2024, U.S.-market Milkis cans state "Korea's No.1 Cream Soda".
Milkis is available in orange, strawberry, mango, melon, banana, peach, apple, and classic (regular) flavors; the classic flavor is also featured as a glaze in pastries.{{Cite web|last=Park|first=Jong-gwan|date=2021-05-26|script-title=ko:'밀키스맛' 빵이 있다고?|url=https://www.hankyung.com/economy/article/202105269703i|access-date=2021-06-18|website=The Korea Economic Daily|language=ko}} It is a popular beverage in South Korea, and it is available worldwide.{{Cite web |url=http://company.lottechilsung.co.kr/eng |title=Lotte Chilsung official site |access-date=2010-06-22 |archive-url=https://archive.today/20120708180021/http://company.lottechilsung.co.kr/eng |archive-date=2012-07-08 |url-status=dead }}
History
Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Kong actor Chow Yun-fat in its television advertisements.{{Cite web |date=2007-12-17 |script-title=ko:[옛날광고] 싸랑해요, 밀키스! |trans-title=[Old Advertisement] I love you, Milkis! |url=http://www.interview365.com/news/articleView.html?idxno=393 |access-date=2024-01-27 |website=Interview 365 |language=ko}} Chow was enjoying huge popularity from the success of the film A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" ({{Korean|hangul=사랑해요, 밀키스!|lit=I love you, Milkis!|labels=no}}) in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.{{Cite web |language=ko |url=http://www.daehong.com/creative/hit/view.php?seq=25&page=1§ion=198 |title=Lotte Chilsung Milkis |archive-url=https://archive.today/20120730071529/http://www.daehong.com/creative/hit/view.php?seq=25&page=1§ion=198 |archive-date=2012-07-30 |work=Daehong Communications Inc}}
Popularity abroad
The beverage has experienced a sharp increase in popularity in Taiwan. Chilsung began selling Milkis there in late 2020, exporting 200,000 cans. Demand increased rapidly, selling 2.3 million cans in 2021.{{Cite web |last=Choi |first=Moon-hee |date=2022-09-20 |title=Lotte Chilsung Beverage Exports 10mn Cans of Milkis to Taiwan in 2022 |url=https://www.businesskorea.co.kr/news/articleView.html?idxno=100644 |access-date=2024-01-21 |website=Businesskorea |language=ko}} 10 million cans were sold in the first 8 months of 2022 alone.{{Cite web |last=Park |first=Han-na |date=2022-09-20 |title=Milkis sales volume grows over 800 percent in Taiwan |url=https://www.koreaherald.com/view.php?ud=20220920000681 |access-date=2024-01-21 |website=The Korea Herald |language=en}}
The drink has also seen success in the United States, selling 10 million cans in 2021, mainly through Asian supermarkets.{{Cite web |last=Jin Young-hwa and Jenny Lee |date=20 September 2022 |title=Lotte's creamy beverage Milkis poised to become global hit - Pulse by Maeil Business News Korea |url=https://pulsenews.co.kr/view.php?year=2022&no=828043 |access-date=2024-01-21 |website=Pulse News |language=en}}
See also
References
{{reflist}}
External links
- {{official website|1=https://company.lottechilsung.co.kr/eng/brand/milkis/contentsid/777/index.do}}
Category:South Korean drink brands