Mindful Chef
{{Short description|British meal kit retailer}}
{{Multiple issues|
{{notability|1=Companies|date=November 2021}}
{{Third-party|date=November 2021}}
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{{Infobox company
| name = Mindful Chef Ltd.
| logo = Mindful_chef_horizontal_aubergine.jpg
| industry = Meal kit
| foundation = {{Start date and age |2015}}
| founders = {{UBL |Rob Grieg-Gran |Myles Hopper |Giles Humphries }}
| location_city = London
| location_country = United Kingdom
| area_served = Most of mainland Britain{{Cite web|url=https://help.mindfulchef.com/en/articles/190-do-you-deliver-nationwide-including-scotland-wales|title=Do you deliver Nationwide (including Scotland, Wales, Northern Ireland)? |date= March 5, 2025 |website=help.mindfulchef.com}}
| key_people =
| products = Meal kits
| num_employees = 100
| num_employees_year = 2020
| owner = Nestlé
| homepage = {{URL|http://www.mindfulchef.com}}
}}
Mindful Chef is a British meal kit retailer, headquartered in Battersea, London. It was founded by three friends: Rob Grieg-Gran, Myles Hopper, and Giles Humphries. Mindful Chef supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed healthy recipes.
Set up in 2015 by three Devon school friends Giles, Myles and Rob, the brand's mission is to make healthy eating easy. Its recipe boxes and prepared food range provide people with everything needed to cook nutritionally-balanced meals, delivering across the UK.
Mindful Chef aims to encourage individuals to lead a healthier life by reducing the amount of processed food consumed and cutting out refined carbohydrates. They are the official nutrition partner of the English Institute of Sport{{Cite web|url=https://uksportsinstitute.co.uk/commercial-partners/|title=Our Commercial Partners |publisher=UK Sports Institute}} and the British Heart Foundation {{Cite web |url=https://www.bhf.org.uk/how-you-can-help/corporate-partnerships/our-corporate-partners/mindful-chef |title=BHF Our Current Partners |year=2021 |archive-url=https://web.archive.org/web/20211115145040/https://www.bhf.org.uk/how-you-can-help/corporate-partnerships/our-corporate-partners/mindful-chef |archive-date=November 15, 2021 }} to launch a new range of recipes that can help to support heart and circulatory health.
History
The company was founded by three friends: Rob Grieg-Gran, Myles Hopper, and Giles Humphries in 2015. In April 2015, the first recipe boxes were hand delivered by the founders.{{Cite web|url=https://www.mindfulchef.com/blog/celebrating-5-years-of-mindful-chef/ |date=May 29, 2020 |title=Celebrating 5 years of Mindful Chef |website=www.mindfulchef.com}}
In July 2016, Mindful Chef received investments from Andy Murray and Victoria Pendleton as part of a £1million crowdfunding campaign.{{Cite web|url=https://www.thegrocer.co.uk/news/mindful-chef-smashes-funding-target-with-help-from-andy-murray-and-victoria-pendleton/539970.article |title=Mindful Chef smashes funding target with help from Andy Murray and Victoria Pendleton |first=Ed|last=Devlin |date=July 29, 2016 |website=The Grocer}} The following year in November 2018, Mindful Chef was certified as a B Corporation.{{Cite web|url=https://www.bcorporation.net/en-us/find-a-b-corp/company/mindful-chef/|title=B Impact Report - Mindful Chef |access-date=March 21, 2025 |publisher=B Corporation }}
In January 2019, the private equity fund Piper invested £6million in the company to support rapid growth in the UK market.{{Cite web|url=https://www.piper.co.uk/news/piper-invests-in-mindful-chef/|title=Piper invests in fast growing healthy recipe box brand Mindful Chef|date=7 January 2019}} In November 2020 it was announced that Nestlé have bought the company.{{Cite web|url=https://www.piper.co.uk/news/mindful-chef-exit/|title=Exit: Mindful Chef finds new home with Nestle after 5x growth |date=12 November 2020 |publisher=Piper}}
References
{{Reflist}}
External links
- {{Official website|http://www.mindfulchef.com}}
{{Online food ordering}}
Category:Online retailers of the United Kingdom
Category:British companies established in 2015
Category:Retail companies established in 2015
Category:Internet properties established in 2015