Mintel
{{Short description|UK-based global market research firm}}
{{distinguish|Minitel}}
{{Promotional|date=November 2022}}
{{Infobox company
| name = Mintel Group Ltd
| logo = Mintel logo.svg
| type = Privately held company
| foundation = {{start date and age|1972}}
| founder = Nicholas Berry
| location_city = London
| location_country = United Kingdom
| key_people = Matthew Nelson (Global CEO)
Peter Haigh (Executive Chairman){{cite web|url=http://www.voxpops.com/research_article-mintel-adds-video.php |title=Mintel Adds Video |publisher=Voxpops.com |date=2007-02-28 |accessdate=2010-07-18 |url-status=dead |archive-url=https://web.archive.org/web/20110717232033/http://www.voxpops.com/research_article-mintel-adds-video.php |archive-date=2011-07-17 }}
| industry = Market Research
| areas_served = Global
| homepage = {{URL|https://www.mintel.com/}}
}}
Mintel Group Ltd is a global, privately owned market research firm based in London, UK.{{Cite web |last=Lazare |first=Lewis |date=2013-02-20 |title=Think agile: Mintel moves to a new San Francisco homebase |url=https://www.bizjournals.com/chicago/news/2013/02/20/think-agile-mintel-moves-to-a-new.html |access-date=2022-11-03 |website=bizjournals.com}} Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
The corporation maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Düsseldorf, Bangkok, and Seoul.
History
Mintel was founded in 1972 in London.{{Cite web |date=2021-02-25 |title=Mintel Market Research and Analysis {{!}} Dublin City Council |url=https://www.dublincity.ie/library/blog/mintel-market-research-and-analysis |access-date=2025-03-24 |website=www.dublincity.ie |language=en}} The first edition of Mintel’s flagship consumer market report, British Lifestyles, was launched in 1984.
In 1997, Mintel became the first market research supplier to provide access to its research online. The company launched the Global New Products Database (GNPD) in the United States in 1998,{{Cite web |title=NCCOR Catalogue of Surveillance Systems |url=https://tools.nccor.org/css/system/108/ |access-date=2025-03-24 |website=tools.nccor.org}} which monitors new product activity globally in the consumer packaged goods markets.
Mintel’s launched the first European and U.S. market research reports in 2001.
Mintel partnered with Information Resources, Inc. in 2007 to create the Mintel GNPD IRIS, monitoring successes and failures in sales of new products.{{Cite web |date=2007-02-16 |title=Mintel and IRI Launch Product Development Tool |url=https://www.happi.com/breaking-news/mintel-and-iri-launch-product-development-too/ |access-date=2025-03-24 |website=Happi |language=en-US}}
Products
Mintel Comperemedia, acquired by Mintel as American Mailbox Monitor, was rebranded and launched in 1999. In 2003, it started tracking direct mail and print advertising sent to United States and Canada. In 2006, Mintel Comperemedia launched an email panel and began tacking the trends and stragies in email marketing.
Menu Insights was launched in 2004.{{Cite web |title=Mintel: Retailers Responding Quickly to Restaurant Trends |url=https://www.supermarketnews.com/grocery-categories/mintel-retailers-responding-quickly-to-restaurant-trends |access-date=2025-03-24 |website=www.supermarketnews.com |language=en}}
Mintel Inspire was launched in 2007,{{Cite web |last=Week |first=Marketing |date=2007-10-18 |title=Research methods: Ronnie McBryde, Mintel, Anthony Tasgal, Mintel Inspire |url=https://www.marketingweek.com/research-methods-ronnie-mcbryde-mintel-anthony-tasgal-mintel-inspire/ |access-date=2025-03-24 |website=Marketing Week |language=en}} pairing market research with editorial on major market trends and future developments.
In 2008, Mintel Oxygen{{Cite web |title=Mintel Launches New Platform for Market Research |url=https://www.beautypackaging.com/contents/view_breaking-news/2008-03-20/mintel-launches-new-platform-for-market-resea/ |access-date=2025-03-24 |website=Beauty Packaging}} and Mintel Beauty Innovation were launched, Mintel Global Market Navigator in 2009,{{Cite web |date=2009-09-20 |title=Mintel Launches Quick-Hit Industry Data Tool |url=https://progressivegrocer.com/mintel-launches-quick-hit-industry-data-tool |access-date=2025-03-24 |website=Progressive Grocer |language=en}} Mintel Food and Drink in 2010, and Mintel Beauty and Personal Care in 2011.
Mintel Spark was launched in 2024 as a product concept generator.{{Cite web |title=AI-Powered Innovation Platforms |url=https://www.trendhunter.com/trends/mintel-spark |access-date=2025-03-24 |website=TrendHunter.com |language=en}}
Acquisitions
New Product News Magazine was acquired in 1998 and in 1999, Mintel acquired American Mailbox Monitor (AMBM) and rebranded the company as Comperemedia.{{Cite web |title=How Comperemedia became the one source of truth for marketers |url=https://welcome.comperemedia.com/insights/omnichannel-marketing/comperemedia-brand-story-and-how-we-became-the-one-source-of-truth-for-marketers/ |access-date=2025-03-24 |website=welcome.comperemedia.com |language=en-US}}
In 2005, Paris-based Cosmetic Research was acquired.{{Cite web |last=January 27 2006 |first=Sam Matthews |title=Mintel acquires Cosmetic Research to expand beauty offering |url=https://www.campaignlive.com/article/mintel-acquires-cosmetic-research-expand-beauty-offering/538185 |access-date=2025-03-24 |website=www.campaignlive.co.uk |language=en}}
The market intelligence firm Access Asia was acquired in October 2011.{{Cite web |title=Mintel acquires market intelligence firm Access Asia {{!}} News |url=https://www.research-live.com/article/news/mintel-acquires-market-intelligence-firm-access-asia/id/4006177 |access-date=2025-03-24 |website=Research Live |language=en}}
References
{{Reflist}}
Category:Companies based in the City of London
Category:Market research companies of the United Kingdom
Category:Market research companies of the United States
Category:British companies established in 1972
Category:Business services companies established in 1972