Miss Vickie's
{{Short description|Canadian brand of potato chips}}
{{Use Canadian English|date=November 2024}}
{{infobox brand
| name = Miss Vickies
| logo = Miss vickies brand logo.png
| logo_size = 200
| image =
| type = Potato chips
| currentowner = PepsiCo
| producedby = Frito-Lay
| origin = Canada
| introduced = {{start date and age|1987}}
| discontinued =
| related =
| markets = North America, Europe
| previousowners =
| trademarkregistrations =
| ambassador =
| tagline =
| website = {{url|https://www.tastyrewards.com/en-ca/brands/missvickies/|missvickies.ca}}
}}
{{Update|date=April 2025}}
Miss Vickie's is a Canadian brand of potato chips made by Frito-Lay in the United States and Canada. The chips are kettle cooked and come in a variety of flavours. They are sold in Canada, Europe, and the United States. Originating on a farm from a recipe her mother had given to her, company co-founder Vickie "Miss Vickie" Kerr slightly altered her inherited recipe by adding peanut oil to the potato chips, but they are no longer cooked in peanut oil today.
History
The recipe originated with Vickie and Bill Kerr, at their potato farm in New Lowell, Ontario.{{cite book |title=How women make money: inspirational stories and practical advice from successful Canadian entrepreneurs |last=Watson |first=Julie V. |pages=[https://archive.org/details/howwomenmakemone0000wats/page/200 200–202] |year=2004 |publisher=Dundurn Press |isbn=978-1-55002-493-7 |url=https://archive.org/details/howwomenmakemone0000wats/page/200 }} The chips saw their debut at the 14th annual Alliston Potato Festival in 1987, gained quick popularity amongst festival attendees and completely sold out. Over the next few years, the chips were produced and marketed from Pointe-Claire, Quebec, and became popular throughout all of Canada, holding 1% of the national market.{{cite book |title=I know that name!: the people behind Canada's best-known brand names from Elizabeth Arden to Walter Zeller |chapter=Vickie Kerr: Miss Vickie's Potato Chips |last=Kearney |first=Mark |author2=Randy Ray |pages=139–141 |year=2002 |publisher=Dundurn Press | chapter-url=https://books.google.com/books?id=scJmBMpWzBIC&pg=PA139 | isbn=978-1-55002-407-4 | access-date=January 6, 2019}}
On February 1, 1993, Miss Vickie's was purchased by Hostess Frito-Lay.{{cite news | last=Staff | title=Hostess buys out Vickie | publisher=Strategy | url=http://strategyonline.ca/1993/02/08/6937-19930208/ | access-date=January 6, 2019}}
Flavours
Miss Vickie's currently sells 9 different flavours of chips in the American market including:
Sea Salt Original, Jalapeño, Sea Salt and Vinegar, Smokehouse BBQ, Honey Mustard, Applewood Smoked BBQ, Spicy Dill Pickle, Lime and Cracked Pepper, and Sour Cream Herb & Onion.
In Canada, flavours Sea Salt Original, Jalapẽno, Applewood Smoked BBQ, Spicy Dill Pickle, and Sour Cream Herb & Onion are sold. There are also exclusive flavours including:
All Dressed, Sweet and Spicy Ketchup, Harvest Cheddar and Jalapẽno, Lime and Black Pepper, Sweet Chili and Sour Cream, Sea Salt and Malt Vinegar, Honey Dijon, and Unsalted.
Discontinued flavours include:
Roasted Red Pepper Grill, Balsamic Vinegar and Sweet Onion, Parmesan and Roasted Garlic, Sweet Southern BBQ, Roasted Garlic and Herbs, Honey and Roasted Garlic, Sour Cream and Caramelized Onion, and Vintage Cheddar and Red Onion.
Customers can purchase selected flavours in individual bags and a collection of flavours in assorted boxes.
References
{{reflist}}
External links
- {{official website}}
- [https://www.missvickies.com/ United States website]
{{PepsiCo}}
Category:Brand name potato chips and crisps
Category:Products introduced in 1987
Category:1987 establishments in Canada
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