Mitchell's

{{Infobox company

| name = Mitchell's Fruit Farms Limited

| logo = Mitchells pakistan logo.png

| logo_size =

| type = Public

| traded_as = {{karse|MFFL}}

| founder = Francis J. Mitchell

| foundation = {{start date and age|1933|4|25}}

| location = Lahore, Pakistan

| key_people = {{ubl|Shazad Ghaffar (Chairman)|Najam Sethi (CEO)}}

| industry = Food processing

| revenue = {{Increase}} {{PKRConvert|2.72|b}}

| revenue_year = 2023

| operating_income = {{Decrease}} {{PKRConvert|-25.91|m}}

| income_year = 2023

| net_income = {{Decrease}} {{PKRConvert|-59.19|m}}

| net_income_year = 2023

| assets = {{Decrease}} {{PKRConvert|1.62|b}}

| assets_year = 2023

| equity = {{Decrease}} {{PKRConvert|143.74|m}}

| equity_year = 2023

| owner = Mehdi Mohsin (20.41%)
Jugnu Mohsin (20.42%)
Moni Mohsin (20.21%)

| num_employees = 284

| num_employees_year = 2023

| footnotes =

| website = {{URL|mitchells.com.pk}}

}}

Mitchell's Fruit Farms Limited, commonly known as Mitchell's, is a Pakistani food products company headquartered in Lahore. It was established by Francis J Mitchell in 1933.{{cite news|url=https://profit.pakistantoday.com.pk/2020/09/13/mitchells-can-a-new-management-save-an-old-company/ |title=Mitchell's: Can a new management save an old company?|author=Hassan Naqvi, Abdullah Niazi and Farooq Tirmizi|newspaper=Pakistan Today|date=13 September 2020|access-date=29 December 2024|archive-url=https://web.archive.org/web/20201002191645/https://profit.pakistantoday.com.pk/2020/09/13/mitchells-can-a-new-management-save-an-old-company/|url-status=dead|archive-date=2 October 2020}} It consists of 720 acres of oasis in Renala Khurd, Okara District, Pakistan.

Mitchell's manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes.{{cite news|url=https://fp.brecorder.com/2012/08/201208011222506/|title= Profile of Mitchell's Fruit Farms Limited |newspaper=Business Recorder|date=1 August 2012|access-date=29 December 2024|archive-url=https://web.archive.org/web/20241206205824/https://fp.brecorder.com/2012/08/201208011222506/|archive-date=6 December 2024|url-status=dead}}

History

Mitchell's was founded by Francis J. Mitchell in 1933 in British India on a 720-acre plot of land near Renala Khurd, Okara District, which he leased from the Punjab, British India government. This would later become the Mitchell's Fruit Farms. Originally the company was registered at Lahore in April 1933 under the name Indian Mildura Fruit Farms Limited.

Then Syed Maratib Ali, maternal grandfather of Jugnu Mohsin and father of industrialists Syed Babar Ali and Syed Wajid Ali bought it from Francis J. Mitchell in 1958.{{Cite newspaper|url=https://profit.pakistantoday.com.pk/2021/02/06/najam-sethis-turnaround-of-mitchells-off-to-slow-but-promising-start/|title=Najam Sethi's turnaround of Mitchell's off to slow, but promising start|date=6 February 2021|newspaper=Pakistan Today|archive-url=https://web.archive.org/web/20211113012712/https://profit.pakistantoday.com.pk/2021/02/06/najam-sethis-turnaround-of-mitchells-off-to-slow-but-promising-start/|archive-date=13 November 2021|url-status=dead|access-date=29 December 2024}} Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husband Najam Sethi took over the operational control in 2020 and Abdul Raheem became the chairman of the company.

In 1993, Mitchell's was listed on the Karachi Stock Exchange.[https://www.marketscreener.com/quote/stock/MITCHELL-S-FRUIT-FARMS-LI-20704125/company/ Mitchell's business summary and stock quote on MarketScreener.com website] Retrieved 16 December 2020

Brands

Some of them are listed below:

Mitchell's Mango Squash
Mithchell's Orange Squash
Mitchell's Lemon Squash
Mitchell's Guava Squash
Mitchell's Pineapple Squash
Mitchell's Pomegranate Syrup
Mitchell's Lemon Juice
Mitchell's Tomato Ketchup
Mitchell's Chilli Garlic Sauce
Mitchell's Fruit Punch[https://www.dawn.com/news/1269001 Stiff competition among thirst-quenching drinks] Dawn , Updated 4 July 2016, Retrieved 16 December 2020