Mix (magazine)

{{Short description|Professional audio trade periodical}}

{{Use mdy dates|date=September 2020}}

{{Infobox magazine

|title = Mix

|editor = Tom Kenny{{cite news |last1=Kenny |first1=Tom |title=Blog: Did You Read That? |url=https://www.mixonline.com/blog/blog-did-you-read-that |access-date=9 April 2025 |work=Mixonline |date=30 November 2022}}

|founded = 1977

|editor_title = Editorial Director

|frequency = Monthly

|category = Music trade magazine

|company = Future US

|publisher =

|country = United States

|based = New York City

|language = English

|website = {{URL|www.mixonline.com}}

|issn = 0164-9957

|logo = MIX logo.svg

|image_file = Mix Magazine October 2024 cover.webp

|image_alt = Cover of Mix magazine showing Rick Rubin and Beabadoobee

|image_caption = Cover of the October 2024 issue, featuring Rick Rubin and Beabadoobee}}

Mix magazine is a periodical, billing itself as "the world's leading magazine for the professional recording and sound production technology industry". The magazine is headquartered in New York City and distributed in 94 countries.{{cite web|url=http://mixonline.com|title=Mix Magazine|access-date=August 2, 2015}}

"It was co-founded in 1977 under the title of "the Mix" in San Francisco, originally as a tabloid style directory of recording services, by David Schwartz, Penny Riker-Jacob and Bill Laski with Hillel Resner{{cite news |last1=Kenny |first1=Tom |title=A Tribute to Hillel Resner, Former Mix Publisher, 1942-2021 |url=https://www.mixonline.com/news/a-tribute-to-hillel-resner-former-mix-publisher-1942-2021 |access-date=9 April 2025 |work=Mix |date=24 August 2021}} as the first ad sales representative, and later publisher, and producer of the TEC Awards. The magazine became "MiX" without "the" ahead of it in April of 1980. It then skipped a month and then returned as a slick color magazine."{{cite web |title=MIX MAGAZINE: Recording Studio and Audio magazine from 1976 |url=https://www.worldradiohistory.com/Archive-All-Audio/Mix-Magazine.htm |website=World Radio History .Com |editor1-last=Gleason |editor1-first=David E. F. |access-date=8 April 2025 |quote=Recording Studio and Production magazine begun in 1976}}

In January 1989, Mix Publications, which included Mix magazine and Electronic Musician, was sold to Act II Publishing, a company owned by Norman Lear.

In the 1990s, Mix magazine, had offices in the former Jelly Belly building on Hollis Street in Emeryville, California.[https://www.worldradiohistory.com/Archive-All-Audio/Mix-Magazine/Mix-1997-09-Anniversary.pdf 20th anniversary issue of Mix]{{cite news |title=Hackman Capital Partners Enters East Bay Market Through Emeryville Office Acquisition |url=https://www.bisnow.com/san-francisco/news/office/hackman-capital-partners-enters-east-bay-market-through-emeryville-office-acquisition-89800 |access-date=9 April 2025 |work=Bisnow |language=en}}

In 1994, Mix Publications, was sold to Cardinal Business Media, in Philadelphia.

In 2007, its Korean version, Mix Korea, was started.{{cite news|title=Penton Media's (New York) "Mix Magazine" has launched "Mix Korea" with an issue in May|url=http://www.thefreelibrary.com/Penton+Media's+(New+York)+%22Mix+Magazine%22+has+launched+%22Mix+Korea%22...-a0165690858|access-date=November 10, 2015|work=JK Publishing|date=May 2007}}

In 2011, NewBay Media bought it from Penton Media.{{cite news|title=NewBay Media Acquires Mix|url=http://www.newbaymedia.com/newbay-media-acquires-mix-electronic-musician-radio-and-sound-video-contractor-from-penton-3/|access-date=November 10, 2015|work=NewBay Media|date=February 1, 2011}} In 2018, Future acquired NewBay Media.{{Cite web| title = PennWell Corp. and NewBay Media Acquired By UK Firms| work = Folio| access-date = September 1, 2018| date = April 4, 2018| url = https://www.foliomag.com/pennwell-corp-newbay-media-acquired-uk-firms/}} In 2021, the music production magazine Pro Sound News merged with Mix online.{{cite web |url=https://www.mixonline.com/news/mix-and-pro-sound-news-to-merge |title=Mix and Pro Sound News to Merge |date=May 20, 2021 |website=Mix |access-date=24 November 2024}}