Mixmag
{{Short description|British music magazine}}
{{Use British English|date=October 2012}}
{{Use dmy dates|date=September 2020}}
{{Infobox magazine
| title = Mixmag
| logo =
| logo_size =
| image_file = Mixmag (magazine).jpg
| image_alt =
| editor = Patrick Hinton
| editor_title = Editor
| previous_editor =
| editor2 = Nick Stevenson
| editor_title2 = Managing Director
| staff_writer =
| photographer =
| category = Music magazine
| frequency = Monthly
| circulation =
| founder =
| firstdate = {{Start date and age|1983|2|1|df=yes}}
| company = Wasted Talent Ltd
| country = United Kingdom
| based = London
| language = English
| website = {{URL|http://mixmag.net/}}
| issn = 0957-6622
| oclc = 780074556}}
Mixmag is a British electronic dance and clubbing magazine published in London. Launched in 1983 as a print magazine, it has branched into dance events, including festivals and club nights.
History
The first issue of Mixmag was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar.{{cite news|url=http://news.bbc.co.uk/newsbeat/hi/music/newsid_7352000/7352383.stm|title=Mixmag celebrates 25 years of clubbing|date=18 April 2008|access-date=9 April 2018|via=news.bbc.co.uk}}
When house music began in the 1980s, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs into a magazine covering all dance music and club culture.{{Cite web|url=https://archive.org/details/mbid-95b90fe1-321d-4d53-bb83-05a8aaafc4ac|title=A history of dance music {{!}} Music|website=The Guardian|date=18 April 2008|access-date=2016-09-23}} Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading. The magazine, which reached a circulation of up to 70,000 copies{{citation needed|date=October 2020}}, was later sold to EMAP Ltd. in the mid-1990s.
In 1996, an American version titled Mixmag USA was launched. It was renamed Mixer after the UK edition of Mixmag was sold to EMAP. It ceased publication altogether in 2003.{{Cite web|url=https://newsflash.bigshotmag.com/features/53706/|title=BILL BREWSTER RECALLS HIS NYC STINT LIVING (AND RECORD COLLECTING) IN THE '90S|last= Ressler|first= Darren|date=30 June 2020|website=BigShot}}{{Cite web|url= https://newsflash.bigshotmag.com/news/62671|title=MIXMAG PAUSES PRINT EDITION DUE TO PANDEMIC|last= Ressler|first= Darren|date=30 November 2017|website=BigShot}}{{Cite web|url=https://www.mediapost.com/publications/article/16660/last-dance-for-mixer-magazine.html|title=Last Dance for Mixer Magazine|date=9 February 2003|website=MediaPost}}{{Cite web|url=https://www.phoenixnewtimes.com/music/reading-the-beat-6418813|title=Reading the Beat|last=Romero|first=Dennis|date=15 February 2021|website=Phoenix New Times}}
After a fall in sales in 2003,{{Cite news|url=https://www.theguardian.com/music/2003/oct/03/popandrock1|title=The road to Wigan Pier|last=Petridis|first=Alexis|date=2003-10-03|newspaper=The Guardian|issn=0261-3077|access-date=2016-09-23}} Mixmag was acquired by Development Hell, in 2005.{{cite news|last=Walker|first=Tim|title=Mixmag – It's Not Just About Drugs and Bikini-Clad Women – How 'Mixmag' Turned the Tables on Its Doubters and Made Its 25th Birthday |url=https://www.independent.co.uk/news/media/mixmag--its-not-just-about-drugs-and-bikiniclad-women-808598.html |archive-url=https://ghostarchive.org/archive/20220515/https://www.independent.co.uk/news/media/mixmag--its-not-just-about-drugs-and-bikiniclad-women-808598.html |archive-date=15 May 2022 |url-access=subscription |url-status=live|newspaper=The Independent|date=14 April 2008 | access-date = 28 October 2012}} In 2007, Nick DeCosemo became editor. Duncan Dick became editor in April 2015.{{cite web |title=London Music Conference |url=https://www.londonmusicconference.org/speakers |website=www.londonmusicconference.org |publisher=London Music Conference Ltd |access-date=6 June 2019 |date=11-13 October 2018}}{{dead link|date=February 2025|bot=medic}}{{cbignore|bot=medic}} Patrick Hinton became editor in August 2022. {{cite web |title=Diary Directory |url=https://www.diarydirectory.com/newsarticle/mixmag-names-editor-and-digital-director/45621 |publisher=Diary Directory |access-date=14 September 2023}} In 2012, The Guardian collaborated with Mixmag on a survey of British drug-taking habits.{{Cite news|url=https://www.theguardian.com/society/2012/mar/15/respondents-guardian-mixmag-drug-survey|title=Guardian/Mixmag drug survey reveals a generation happy to chance it|last=Topping|first=Alexandra|date=2012-03-14|newspaper=The Guardian|issn=0261-3077|access-date=2016-09-23}}
The magazine ended its print edition in April 2020 during the COVID-19 pandemic, and as of 2025 is now online only.{{Cite web |title=A message from Mixmag |url=https://mixmag.net/read/a-message-from-mixmag-news |access-date=2023-04-03 |website=Mixmag}}{{Cite web|url=https://ra.co/news/72924|title=Mixmag pauses print magazine|date=30 June 2020|website=Resident Advisor}}
Mixmag is owned by Wasted Talent Ltd, a company which changed its name from Mixmag Media Ltd in May 2017.{{Cite web |title=Wasted Talent |url=https://www.wastedtalent.com/ |access-date=2023-04-03 |website=www.wastedtalent.com}}
References
{{Reflist}}
External links
- {{official website|http://mixmag.net}}
- {{Discogs label}}
{{British contemporary music magazines}}
Category:1983 establishments in the United Kingdom
Category:Bi-monthly magazines published in the United Kingdom
Category:Monthly magazines published in the United Kingdom
Category:Music magazines published in the United Kingdom
Category:Dance music magazines
Category:Dance music magazines published in England
Category:English-language magazines
Category:Magazines published in London
Category:Magazines established in 1983
Category:Media and communications in the London Borough of Islington