Mixpanel

{{Infobox software

| name = Mixpanel

| logo = Mixpanel Purple - 2023.png

| logo_size = 200px

| screenshot =

| collapsible =

| caption =

| author = Suhail Doshi
Tim Trefren

| developer = Mixpanel

| released = {{start date and age|2009}}

| genre = Analysis, web analytics, cohort analysis

| license =

| website = {{URL|mixpanel.com}}

}}

Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

Data collected is used to build custom reports and measure user engagement and retention.{{Cite web|url = http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/|title = Andreessen and Mixpanel Call for an End to "Bullshit Metrics"|date = Dec 17, 2012|website = AllThingsD|access-date = September 16, 2014|archive-date = September 17, 2014|archive-url = https://web.archive.org/web/20140917075834/http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/|url-status = live}} Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

History

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.{{Cite web|last=Doshi|first=Suhail|date=|title=I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned.|url=https://www.businessinsider.com/ceo-running-a-company-lessons-suhail-doshi-2018-6|archive-url=https://web.archive.org/web/20190805071237/https://www.businessinsider.com/ceo-running-a-company-lessons-suhail-doshi-2018-6|archive-date=2019-08-05|access-date=|website=Forbes|url-status=live}} It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,{{Cite web|url = https://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/|title = Mixpanel Raises $65 Million to Build Predictive Data Tech|date = Dec 18, 2014|website = The Wall Street Journal|access-date = August 4, 2017|archive-date = October 19, 2016|archive-url = https://web.archive.org/web/20161019042738/http://blogs.wsj.com/venturecapital/2014/12/18/mixpanel-raises-65-million-to-build-predictive-data-tech/|url-status = live}} Max Levchin and Keith Rabois.{{Cite web|url = https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/|title = Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path|date = May 10, 2012|website = TechCrunch|access-date = June 25, 2017|archive-date = December 15, 2017|archive-url = https://web.archive.org/web/20171215053700/https://techcrunch.com/2012/05/10/mixpanel-andreessen-horowitz/|url-status = live}} Doshi credits Levchin for Mixpanel's survival and subsequent success.{{cite web |title=How a PayPal 'Mafia' member helped this 26-year-old build an $865 million startup |url=https://www.businessinsider.com/mixpanel-ceo-suhail-doshi-and-max-levchin-2015-3 |archive-url=https://archive.today/20230612182907/https://www.businessinsider.com/mixpanel-ceo-suhail-doshi-and-max-levchin-2015-3 |date=March 2015 |archive-date=12 Jun 2023 |work=Business Insider |last=Kim |first=Eugene }}

In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.{{Cite news|url=https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html|title=Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down|last=Levy|first=Ari|date=2018-04-24|work=CNBC|access-date=2018-04-24|archive-date=2018-04-24|archive-url=https://web.archive.org/web/20180424214009/https://www.cnbc.com/2018/04/23/mixpanel-amir-movafaghi-ex-twitter-replaces-suhail-doshi-as-ceo.html|url-status=live}}

In May 2023, Mixpanel launched Mixpanel Marketing Analytics to allow marketers to track event-based analytics.{{Cite web |last=Miller |first=Ron |date=May 2, 2023 |title=Mixpanel moves into marketing data with its latest product |url=https://techcrunch.com/2023/05/02/mixpanel-is-making-product-data-available-to-marketing-too-with-latest-product/ |access-date=July 5, 2023 |website=TechCrunch |archive-date=July 5, 2023 |archive-url=https://web.archive.org/web/20230705190536/https://techcrunch.com/2023/05/02/mixpanel-is-making-product-data-available-to-marketing-too-with-latest-product/ |url-status=live }}

Funding

Mixpanel's second funding round happened in December 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.{{cite news |last1=Ha |first1=Anthony |date=December 18, 2014 |title=Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation |url=https://techcrunch.com/2014/12/18/mixpanel-raises-65-million/ |access-date=3 December 2020 |publisher=Techcrunch |archive-date=29 November 2020 |archive-url=https://web.archive.org/web/20201129224257/https://techcrunch.com/2014/12/18/mixpanel-raises-65-million/ |url-status=live }}

Mixpanel's most recent funding round happened in November 2021, raised a Series C round, a $200 million investment on a $1.05 billion valuation from Bain Capital Tech Opportunities.{{Cite news |last=Garcia |first=Luis |title=Bain Capital Invests $200 Million in Mixpanel |url=https://www.wsj.com/articles/bain-capital-invests-200-million-in-mixpanel-11637013885 |access-date=2024-04-29 |work=WSJ |language=en-US |archive-date=2023-06-18 |archive-url=https://web.archive.org/web/20230618090529/https://www.wsj.com/articles/bain-capital-invests-200-million-in-mixpanel-11637013885 |url-status=live }}

References

General references

{{cite web | last=Gage | first=Deborah | title=In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic | website=The Wall Street Journal | date=September 10, 2014 | url=https://blogs.wsj.com/venturecapital/2014/09/10/in-unicorn-hire-mixpanel-lures-top-sales-executive-from-new-relic/ | access-date=September 20, 2016}}
{{cite web | last=Lawler | first=Ryan | title=Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics | website=TechCrunch | date=July 29, 2013 | url=https://techcrunch.com/2013/07/29/mixpanel-now-coming-to-a-billboard-near-you/ | access-date=September 20, 2016}}
{{cite book | last1=Birani | first1=B. | last2=Birani | first2=M. | title=iOS Forensics Cookbook | publisher=Packt Publishing | year=2016 | isbn=978-1-78528-535-6 | url=https://books.google.com/books?id=EmwdDAAAQBAJ&pg=PA53 | page=53–}} {{Subscription required}}

External links

{{official|www.mixpanel.com}}

Category:Business intelligence companies

Category:Analytics

Category:Companies based in San Francisco

Category:Bain Capital companies