Mixpo
{{Short description|American software company}}
{{news release|1=article|date=November 2017}}
{{Infobox dot-com company
| logo = Mixpo Official Logo.png
| industry = Video advertising
| location = Seattle, Washington
| key_people = Charlie Tillinghast
| foundation = 2007
| url = http://www.mixpo.com
}}
Mixpo is an advertising software company, which provides software that allows companies and agencies to execute multi-screen video advertisement campaigns.{{cite news|url=https://www.nytimes.com/external/venturebeat/2009/02/03/03venturebeat-online-ad-company-mixpo-raises-4-million-103439.html |title=Online video ad company Mixpo raises $4M|newspaper=New York Times|author=Eric Eldon|date=3 February 2009|access-date=16 October 2013}}{{cite web|url=https://www.forbes.com/companies/mixpo/|title=Mixpo|work=Forbes|access-date=16 October 2013}}{{cite news|url=http://blogs.seattletimes.com/brierdudley/2008/04/30/video_ad_startups_enter_pupa_s/|title=Seattle video startup Mixpo enters pupa stage|author=Brier Dudley|newspaper=The Seattle Times|date=30 April 2008|access-date=16 October 2013}}{{cite news|url=http://www.geekwire.com/2013/msnbccom-boss-joins-board-mixpo-bring-video-ads-screens/|title=Former msnbc.com boss joins board of Mixpo to bring video ads to all screens|author=John Cook|newspaper=GeekWire|date=15 January 2013|access-date=16 October 2013}} The company’s services include software that allows clients to create online video ads and VideoVerify, a tool meant to identify fraudulent web publishers who inflate online ad numbers through the use of bots.{{cite news|url=http://www.mediapost.com/publications/article/209026/mixpo-unveils-videoverify-to-sniff-out-suspicious.html#axzz2egsaCi25|title=Mixpo Unveils VideoVerify To Sniff Out Suspicious Campaign Behavior|author=Tyler Loechner|newspaper=RTM Daily|date=12 September 2013|access-date=16 October 2013}}{{cite news|url=https://techcrunch.com/2009/02/03/mixpo-raises-4-million-more-for-video-advertising-tech/|title=Mixpo Raises $4 Million More For Video Advertising Tech|author=Robin Wauters|newspaper=Tech Crunch|date=3 February 2009|access-date=16 October 2013}}{{cite news|url=http://www.radioink.com/Article.asp?id=2652678&spid=24698|title=(Digital) Double The Value Of Your Display Ads|newspaper=Radio Ink Magazine|date=15 May 2013|access-date=16 October 2013|archive-url=https://web.archive.org/web/20131021204823/http://www.radioink.com/Article.asp?id=2652678&spid=24698|archive-date=21 October 2013|url-status=dead}}{{cite news|url=http://blog.seattlepi.com/venture/2008/04/30/mixpo-brings-video-ads-to-small-businesses/|title=Mixpo brings video ads to small businesses|author=John Cook|newspaper=Seattle Pi|date=30 April 2008|access-date=16 October 2013}}
Mixpo launched in 2007 and is headquartered in Seattle, Washington.{{cite news|url=http://www.bizjournals.com/seattle/stories/2008/09/08/story8.html?page=all|title=Seattle video ad agency signs up five online news websites|author=Greg Lamm|newspaper=Puget Sound Business Journal|date=7 September 2008|access-date=16 October 2013}}{{cite news|url=http://mashable.com/2007/01/29/mixpo-eyejot-yodio-mycurrency-vringo-clipsyndicate-magnify/|title=Startups Going Live: Mixpo, Eyejot, Yodio, Vringo, My-Currency, Nexo, ClipSyndicate, Magnify.net, More|author=Pete Cashmore|newspaper=Mashable|date=29 January 2007|access-date=16 October 2013}} The company was one of America’s most promising in 2013 according to Forbes. Mixpo was acquired by Netsertive in August 2017.
History
Mixpo began as PiXPO, a Victoria, British Columbia-based company that helped consumers set up online video broadcast sites.{{cite web|url=http://www.bizjournals.com/seattle/stories/2006/05/15/daily31.html|title=Madrona leads $6.5M investment in PiXPO|publisher=Pudget Sound Business Journal|date=18 May 2006|access-date=16 October 2013}} PiXPO was funded by $6.5 million in venture capital provided by Madrona Venture Group, Yaletown Venture Partners, Growthworks Capital Ltd and others.
Mixpo president and CEO Anupam Gupta joined the company in 2006. Prior to joining Mixpo, Gupta worked as an executive at Microsoft. Mixpo launched in January 2007 with products designed to make it easier for small businesses to post multimedia online. By 2008, Mixpo expanded to include analytic and video editing tools, which broadened its user base to include ad agencies, publishers and larger businesses.
In 2011, Mixpo introduced SmartVideo, a tool that allows users to create videos in both Adobe Flash and HTML5.{{cite news|url=http://www.bizreport.com/2011/09/mixpo-offers-real-time-video-solution.html|title=Mixpo offers real time video solution|author=Kristina Knight|newspaper=BizReport|date=20 September 2011|access-date=16 October 2013}} The tool also identifies the type of device an end user is using, which ensures that end-users only receive Flash video on devices that support Flash.
Mixpo contributed to Video Player Ad-Serving Interface Definition (VPAID) 2.0, a video format that seeks to standardize online video and provide a common interface between video players and ad units.{{cite web|url=http://www.iab.net/media/file/VPAID_2.0_Final_04-10-2012.pdf|title=Video Player-Ad Interface Definition (VPAID)|publisher=Interactive Advertising Bureau|date=10 April 2012|access-date=16 October 2013}} VPAID 2.0 was developed under the auspices of the Interactive Advertising Bureau. In 2013, Mixpo collaborated with Discovery Communications to launch the first VPAID 2.0-enabled video ad campaign.{{cite news|url=http://www.videonuze.com/article/freewheel-and-mixpoteam-up-to-deliver-first-vpaid-2-0-cross-platform-video-ads-for-discovery|title=FreeWheel and Mixpo Team Up to Deliver First VPAID 2.0 Cross-Platform Video Ads for Discovery|author=Will Richmond|newspaper=Video Nuze|date=11 April 2013|access-date=16 October 2013}}{{cite news|url=http://www.rapidtvnews.com/index.php/2013041527243/animal-planet-deploys-vpaid-2-0-interactive-ad-platform-from-mixpo-freewheel.html|title=Animal Planet deploys VPAID 2.0 interactive ad platform from Mixpo, FreeWheel|newspaper=Rapid TV News|date=15 April 2013|access-date=16 October 2013}}
Mixpo released a suite of tools that allow syndication across social media platforms in 2013.{{cite news|url=http://www.mediapost.com/publications/article/204741/mixpo-rolls-out-social-syndication-tools.html#axzz2ZEQobqVW|title=Mixpo Rolls Out Social, Syndication Tools|author=Gavin O'Malley|newspaper=Online Media Daily|date=17 July 2013|access-date=16 October 2013}} The service allows users to push ads and content across social media.{{cite news|url=http://www.bizreport.com/2013/07/mixpo-pushes-social-syndication-to-market.html|title=Mixpo pushes social syndication to market|author=Kristina Knight|newspaper=BizReport|date=18 July 2013|access-date=16 October 2013}}
Charlie Tillinghast joined Mixpo as President and CEO in 2014. Prior to joining Mixpo, Tillinghast was President and CEO of MSNBC, a joint venture between Microsoft and NBC News, where he led the company for over a decade until it was acquired by NBC News in 2012. Tillinghast served on Mixpo's board of directors for one year prior to becoming the company's CEO.
Mixpo was acquired by Netsertive in August 2017.