Mobile Backstage
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Mobile Backstage is an application developed by Steam Republic. It provides a fan club service and can be accessed on the web, Facebook or mobile devices.{{Cite web |title=Mobile Backstage Gets Bands Closer to Fans|publisher=Mobile Marketing Magazine |url=https://mobilemarketingmagazine.com/mobile-backstage-gets-bands-closer-fans/ |access-date=2023-03-30 |website=mobilemarketingmagazine.com |language=en}}[http://cyberprmusic.com/2012/06/29/the-musicians-arsenal-killer-apps-tools-sites/ The Musician’s Arsenal: Killer Apps, Tools & Sites], CyberPR Music
The Mobile Backstage platform allows music artists and their fans to interact and share experiences with each other more accessibly.{{Cite magazine |author=Antony Bruno |url=https://books.google.com/books?id=ScqFpB4lJg4C&dq=%22Mobile+Backstage%22+review&pg=RA7-PA19 |title=The World is Calling|magazine=Billboard |date=2011-04-02 |publisher=Nielsen Business Media, Inc. |language=en|page=19}} It includes a content management system, which enables artists or their production companies to post up-to-date information about a band's activities. These posts can include text, images, or video clips, while being able to integrate with Twitter, Facebook, and iTunes.{{Cite web |date=2012-05-14 |title=Mobile Backstage Raises $1.4M to Expand Fan Engagement Network|publisher=BetaKit |url=https://betakit.com/mobile-backstage-raises-1-4m-to-expand-fan-engagement-network/ |access-date=2023-03-30 |language=en-CA}} This app also provides the band with analytics on fan activities and events.Steve O'Hear, [https://techcrunch.com/2010/07/13/mobile-backstage-aims-to-beat-facebook-and-myspace-for-fan-interaction/ “Mobile Backstage aims to beat Facebook and MySpace for fan interaction”], July 13, 2010, TechCrunch. Retrieved 2012-10-19.Finocchiaro, Peter. [http://www.mobilemarketer.com/cms/news/content/6870.html “Rapper Dizzee Rascal engages directly with fans using iPhone app”] Mobile Marketer, 22 July 2010.
Background
In January 2007, two Finnish companies, Mobile Backstage and Geniem, won the FinNode Web-2-Mobile competition with their idea of creating a mobile app that could connect famous artists to their fans more easily.[http://194.100.159.181/fi-FI/Media/PressReleases/2007/FinNode+avajaiset.htm “FinNode-innovaatiokeskus näyttävästi käyntiin Kaliforniassa”] (in Finnish), Finpro, January 2007. Retrieved 2012-10-18.[http://www.redorbit.com/news/technology/821780/finnode_announces_web2mobile_competition_winners_at_soldout_opening_event/ “FinNode Announces Web-2-Mobile Competition Winners at Sold-Out Opening Event”], redOrbit, January 31st 2007. Retrieved 2012-10-19. Development of the app began after the founding of the company Steam Republic by Paavo Bäckman and Jussi Ruusila, which was officially registered in November 2009 in Tampere, Finland.[http://www.ytj.fi/english/yritystiedot.aspx?yavain=2065914&kielikoodi=3&tarkiste=E428ACB9D6B97D7889FD5E67395CCDB65F848A2D&path=1704;1736;2052 Yritys- ja yhteisötietojärjestelmä, Business Information System Finland] Retrieved 2012-10-18. In early 2012, the company closed a bridge funding round of $1.3 million (€1 million).Butcher, Mike. [https://techcrunch.com/2012/05/08/mobilebackstage-secures-more-funds-to-connect-fans-with-artists/ “MobileBackstage Secures More Funds To Connect Fans With Artists”]. TechCrunch, 8 May 2012. Wired Magazine UK listed Steam Republic in their article titled "Europe’s 100 Hottest Startups of 2012."“Europe’s 100 Hottest Startups 2012”, Wired UK Edition (supplement), September 2012.
Features
The Mobile Backstage app was originally developed for iOS. A Facebook version was announced in June 2011,Clyde Smith, [http://www.hypebot.com/hypebot/2011/07/mobile-backstage-adds-facebook-app.html “Connect With Fans Using New Mobile Backstage Facebook & Mobile Apps”], July 21, 2011, Hypebot.com. Retrieved 2012-10-19. followed closely by an Android one in November 2011Mika Aho, [http://www.arcticstartup.com/2011/11/08/mobile-backstage-goes-android “Mobile Backstage Goes Android”], November 8, 2011, ArcticStartup.com. Retrieved 2012-10-19. and a web version in January 2012.Clyde Smith, [http://www.hypebot.com/hypebot/2012/01/mobile-backstage-fan-clubs-add-open-web-version.html "Mobile Backstage Fan Clubs Expand To Web"], January 12, 2012, Hypebot.com. Retrieved 2012-10-19. Nokia's MeeGo and QT platforms were also supported until June 2012, when Evanescence announced their Mobile Backstage, but most following artists have stopped offering this option.[http://lbbonline.com/news/high-profile-bands-join-mobile-backstage/ “High Profile Bands Join Mobile Backstage”], July 31, 2012, LBBOnline. Retrieved 2012-10-19.Jon Stickler, [http://www.stereoboard.com/content/view/173119/9 “Evanescence Announce Launch Of New Mobile Backstage App”], July 14, 2012 Stereoboard.com. Retrieved 2012-10-19.(2012-07-27). [http://musically.com/2012/07/27/mobile-backstage-launches-anthrax-mumford-sons-apps/ “Mobile Backstage launches Anthrax and Mumford & Sons apps”], July 27, 2012, Music Ally. Retrieved 2012-10-19.
Artists with Mobile Backstages
Some of the artists with their own Mobile Backstage in August 2012 include Evanescence,[http://www.blabbermouth.net/news/evanescence-engages-with-core-fans-on-mobile-backstage/ Evanescence Engages With Core Fans On Mobile Backstage - Blabbermouth.net] Anthrax, Mumford & Sons, Slightly Stoopid, Nightwish, Jessie J, Tinie Tempah, Amorphis, The Kooks, Black Label Society, Lykke Li, Rusko, Rebelution, Ensiferum and Johnny Reid.
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