Mobilewalla

{{Infobox company

| name = Mobilewalla, Inc.

| logo = Mobilewalla-logo.png

| type = Private

| industry = Data broker

| founded = {{start date and age|2011|03|07}} in Singapore

| founder = Anindya Datta

| hq_location = Chamblee, Georgia

| website = {{URL|mobilewalla.com}}

}}

Mobilewalla is an American data broker company that collects and sells mobile device data.{{Cite web |last=Kaye |first=Kate |date=2020-10-14 |title=Mobile’s dirty little data secret under Washington’s microscope |url=https://www.thedrum.com/news/2020/10/14/mobile-s-dirty-little-data-secret-under-washington-s-microscope |access-date=2024-12-15 |website=The Drum}} It was founded in 2011 by Dr. Anindya Datta, a professor with the School of Computing, National University of Singapore.

During 2016 US elections, the firm targeted evangelicals with cell phone locations in real time of 6 months preceding the election.{{Cite news|date=2020-06-26|title=Firm That Tracked Protesters Targeted Evangelicals During 2016 Election|language=en-us|work=Vice|url=https://www.vice.com/en/article/mobilewalla-tracked-protesters-targeted-evangelicals-during-2016-election/|access-date=2020-06-29}}

End of May 2020, the firm targeted George Floyd protesters located in New York, Los Angeles, Minneapolis and Atlanta and published a report 2 weeks after showing demographics data: ethnicity, gender and age distribution.{{Cite web|title=Almost 17,000 Protesters Had No Idea A Tech Company Was Tracing Their Location|url=https://www.buzzfeednews.com/article/carolinehaskins1/protests-tech-company-spying|access-date=2020-06-29|website=BuzzFeed News|date=25 June 2020 |language=en}}{{Cite web|last=Mobilewalla|date=June 17, 2020|title=George Floyd Protester Demographics: Insights Across 4 Major US Cities|url=https://f.hubspotusercontent40.net/hubfs/4309344/MW%20Protester%20Demographic%20Analysis.pdf|url-status=dead|archive-url=https://web.archive.org/web/20200629193212/https://f.hubspotusercontent40.net/hubfs/4309344/MW%20Protester%20Demographic%20Analysis.pdf|archive-date=29 June 2020|access-date=|website=}} Datta proffered that the report was prepared to satisfy the curiosity of its employees, and not on behest of any law enforcement or public agency. This however prompted various legislators to seek further clarifications with the company on the data itself.{{Cite web|title=Mobile's dirty little data secret under Washington's microscope|url=https://www.thedrum.com/news/2020/10/14/mobile-s-dirty-little-data-secret-under-washington-s-microscope|access-date=2020-12-03|website=The Drum|language=en}}

In December 2024, the Federal Trade Commission filed a complaint against Mobilewalla alleging multiple violations of consumer protection laws.{{Cite web |date=2024-12-03 |title=FTC Takes Action Against Mobilewalla for Collecting and Selling Sensitive Location Data |url=https://www.ftc.gov/news-events/news/press-releases/2024/12/ftc-takes-action-against-mobilewalla-collecting-selling-sensitive-location-data |access-date=2024-12-15 |website=Federal Trade Commission |language=en}}

References

{{Reflist}}

Category:Domain-specific search engines

Category:Data brokers

Category:Data companies

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