Moda Operandi

{{Short description|Online luxury fashion retailer}}

File:Ceft-and-company-ny-agency-moda-operandi-logo-identity-developement-3.jpg

Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection".{{cite web|url=https://www.wsj.com/articles/SB10001424052748704594804575649063240286720|title=Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers - WSJ|publisher=online.wsj.com|accessdate=2016-07-14|archive-date=2016-04-02|archive-url=https://web.archive.org/web/20160402044718/http://www.wsj.com/articles/SB10001424052748704594804575649063240286720|url-status=live}}

Moda Operandi hosts online trunk shows that let customers secure runway fashion months in advance by placing a 50-percent deposit.{{cite web|url=https://www.forbes.com/sites/leahbourne/2012/02/29/the-startup-that-changed-how-women-buy-10000-gowns/|title=The Startup That Changed How Women Buy $10,000 Gowns|work=forbes.com|accessdate=2016-07-14|archive-date=2016-04-28|archive-url=https://web.archive.org/web/20160428182049/http://www.forbes.com/sites/leahbourne/2012/02/29/the-startup-that-changed-how-women-buy-10000-gowns/|url-status=live}} The site offers access to designer pieces that might not become available in traditional luxury retail stores.{{cite web|url=http://www.businessweek.com/magazine/moda-operandi-click-cash-couture-09152011.html|title=Moda Operandi: Click, Cash, Couture - Bloomberg|publisher=businessweek.com|accessdate=2016-07-14|archive-date=2014-08-27|archive-url=https://web.archive.org/web/20140827160905/http://www.businessweek.com/magazine/moda-operandi-click-cash-couture-09152011.html|url-status=dead}}

On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.{{cite web|url=http://www.wwd.com/fashion-news/fashion-scoops/punky-town-6895047|title=Moda Operandi to Offer Punk-Inspired Capsule Collection – WWD|author=Marc Karimzadeh|publisher=wwd.com|accessdate=2016-07-14|archive-date=2016-08-26|archive-url=https://web.archive.org/web/20160826111114/http://wwd.com/fashion-news/fashion-scoops/punky-town-6895047/|url-status=live}} In 2013, Áslaug Magnúsdóttir left the company after an alleged falling out.{{cite web|url=https://www.businessoffashion.com/articles/news-analysis/breaking-news-founder-and-ceo-aslaug-magnusdottir-leaves-moda-operandi|title=Founder and CEO Aslaug Magnusdottir Leaves Moda Operandi - Business of Fashion|publisher=businessoffashion.com|accessdate=2020-09-21|archive-date=2020-10-20|archive-url=https://web.archive.org/web/20201020152334/https://www.businessoffashion.com/articles/news-analysis/breaking-news-founder-and-ceo-aslaug-magnusdottir-leaves-moda-operandi|url-status=live}} In 2019, Ganesh Srivats, a former Tesla, Inc. sales executive became the CEO of Moda Operandi.{{cite web|url=https://www.nytimes.com/2020/02/01/style/when-dressing-for-work-is-part-of-the-job.html|title=When Dressing for Work is Part of the Job - NYT|work=The New York Times|accessdate=2020-09-21|archive-date=2020-12-06|archive-url=https://web.archive.org/web/20201206005102/https://www.nytimes.com/2020/02/01/style/when-dressing-for-work-is-part-of-the-job.html|url-status=live}}{{cite web|url=https://www.bloomberg.com/profile/person/19268636|title=Ganesh Srivats, Chief Executive Officer, Moda Operandi - Bloomberg People|publisher=www.bloomberg.com/|accessdate=2020-09-21}} Declining sales from COVID-19 pandemic caused Moda Operandi to shut down its men's business.{{cite web|url=https://www.businessoffashion.com/articles/news-analysis/moda-operandi-exits-mens-business|title=Moda Operandi Exits Men's Business - Business of Fashion|publisher=businessoffashion.com|accessdate=2020-09-21|archive-date=2020-08-14|archive-url=https://web.archive.org/web/20200814193004/https://www.businessoffashion.com/articles/news-analysis/moda-operandi-exits-mens-business|url-status=live}}

In April, 2022, the company announced a ban on the use of exotic skins in its products.Rachel Deeley, "Burberry Bans Exotic Skins," [https://www.businessoffashion.com/news/sustainability/burberry-bans-exotic-skins/ The Business of Fashion] {{Webarchive|url=https://web.archive.org/web/20220621075400/https://www.businessoffashion.com/news/sustainability/burberry-bans-exotic-skins/ |date=2022-06-21 }}, 18 May 2022.