Modern Farmer (magazine)
{{Short description|American quarterly magazine}}
{{Use mdy dates|date=March 2025}}
{{Infobox magazine
| title = Modern Farmer
| image_file = Modern Farmer Issue 01.png
| image_alt = Cover of issue 01
| image_caption = Cover of issue 01
| frequency = Quarterly
| founded = 2013
| finaldate = 2018 (print)
| editor =
| language = English
| company = Modern Farmer Media
| country = United States
| based = Hudson, New York
| website = {{URL|http://modernfarmer.com/}}
| issn = 2326-0807
}}
Modern Farmer is a quarterly American magazine devoted to agriculture and food, founded in April 2013.{{cite news|url=http://observer.com/2015/01/r-i-p-modern-farmer-medias-favorite-farming-mag-folds/|title=R.I.P Modern Farmer: Media's Favorite Farming Mag Folds|author=Kara Bloomgarden-Smoke|date=January 23, 2015|work=The Observer|access-date=August 3, 2015}}{{citation|author=Christine Haughney|title=A Magazine for Farm-to-Table|date=September 17, 2013|url=https://www.nytimes.com/2013/09/18/business/media/a-magazine-for-farm-to-table.html?pagewanted=all|work=The New York Times}} The magazine is unique in that it attempts to have equally rural and urban readers, and to "appeal to the person who wants to romanticize farming and the person who is knee deep in turkey droppings", according to The New York Times. In 2014, the publication won the National Magazine Awards for the Magazine Section.{{citation |url=http://www.magazine.org/asme/national-magazine-award-winners-1966-2014|title=National Magazine Award Winners 1966–2014 |work=American Society of Magazine Editors }}
Modern Farmer covers feature livestock and its articles include those like a series of interviews with agriculture ministers from around the globe.{{citation |url=http://www.poynter.org/latest-news/top-stories/227886/for-modern-farmer-farm-stands-hold-more-promise-than-newsstands/ |title=For Modern Farmer, farm stands hold more promise than newsstands|work=Poynter|author=Andrew Beaujon|date=November 1, 2013 }} Its stories tend to take a "farm to table" perspective, comprehensively covering food and agriculture topics like Greek yogurt or feral pigs.{{citation |url=http://www.latimes.com/features/food/dailydish/la-dd-modern-farmer-new-magazine-20130703,0,6008537.story#axzz2sEErAq47|title=Modern Farmer: New magazine tells the stories behind your food|newspaper=LA Times|author=Jessica Gelt|date=July 10, 2013}} In addition to the print magazine, it has a popular website; its "goatcam", a public web cam of goats, produced 60,000 pageviews alone.
History
Based in Hudson, New York,{{citation|url=https://www.nytimes.com/2014/01/16/garden/cultivating-hudson-enter-the-tastemakers.html?_r=0|title=Cultivating Hudson: Enter the Tastemakers|work=The New York Times|author=Penelope Green|date=January 15, 2014}} the magazine was backed financially by Fiore Capital and its founding CEO/editor-in-chief was Ann Marie Gardner; she was later replaced by Sarah Gray Miller.{{citation |url=http://www.businessweek.com/articles/2013-12-10/modern-farmer-combines-serious-coverage-with-lambcam-hits-jackpot|archive-url=https://web.archive.org/web/20131211102126/http://www.businessweek.com/articles/2013-12-10/modern-farmer-combines-serious-coverage-with-lambcam-hits-jackpot|url-status=dead|archive-date=December 11, 2013|title=Modern Farmer Combines Serious Coverage With LambCam, Hits Jackpot|date=December 10, 2013 |author1=Allison McCann |author2=Dorothy Gambrell |work=Bloomberg Businessweek}}{{cite magazine|url=http://www.newyorker.com/magazine/2014/11/10/read-reap|title=Read It and Reap|last=Wilkinson|first=Alec|date=10 November 2014|magazine=The New Yorker|accessdate=25 February 2016}}{{cite web|url=https://www.nytimes.com/2015/07/15/dining/modern-farmer-tries-a-new-approach.html?_r=0|title=Modern Farmer Tries a New Approach|last=Severson|first=Kim|date=13 July 2015|work=The New York Times|accessdate=25 February 2016}}{{cite web|url=https://www.nytimes.com/2014/12/04/business/media/ann-marie-gardner-steps-down-as-editor-of-modern-farmer.html|title=Ann Marie Gardner Steps Down as Editor of Modern Farmer|last=Haughney|first=Christine|date=3 December 2014|work=The New York Times|accessdate=25 February 2016}} Gardner, a long-time magazine editor, came up with the idea for Modern Farmer when she tried developing a television show about a magazine editor covering a story about conflict between old and new farmers in Germantown, New York. After developing a set of stories for the fictional character, she decided to create a real magazine.
In early 2015, the magazine's founder and much of its editorial staff departed the publication, with print publication suspended.{{citation |url=https://www.nytimes.com/2015/01/24/dining/modern-farmers-future-in-doubt.html?_r=0 |title=As Last Paid Editors Depart, Modern Farmer's Future in Doubt |last=Severson|first=Kim |work=The New York Times|date=23 January 2015 }} The paper's owner said in a statement that it planned to return for a summer issue in 2015.{{citation|url=https://www.npr.org/blogs/thetwo-way/2015/01/23/379446569/modern-farmer-owner-says-it-will-live-on-despite-staff-exit |title='Modern Farmer' Owner Says It Will Live On, Despite Staff Exit |series=The Two Way|work=NPR|date=January 23, 2015 }} Despite fiscal difficulties, the magazine temporarily returned in 2015, in part due to Frank Giustra's continued support for the project. In 2018, the magazine went online-only.{{Cite web|url=https://nypost.com/2018/06/19/top-modern-farmer-editor-out-as-magazine-goes-digital/|title=Top Modern Farmer editor out as magazine goes digital|last=Kelly|first=Keith J.|date=2018-06-20|website=New York Post|language=en|access-date=2019-10-29}}
References
{{Reflist|30em}}
External links
- [http://modernfarmer.com/ Official website]
Category:Defunct agricultural magazines published in the United States
Category:News magazines published in the United States
Category:Quarterly magazines published in the United States
Category:Defunct English-language magazines
Category:Defunct food and drink magazines published in the United States
Category:Magazines established in 2013
Category:Magazines disestablished in 2015
Category:Defunct magazines published in New York (state)