MoneyFarm

{{More citations needed|date=October 2019}}

{{use dmy dates|date=April 2023}}

{{Infobox company

| name = Moneyfarm

| logo = Logo Moneyfarm.png

| founded = {{Start date and age|2011}} in Milan, Italy

| founders = {{Unbulleted list|Giovanni Daprà|Paolo Galvani}}

| type = Private

| industry = Digital Wealth Management

| area_served = {{Unbulleted list|United Kingdom|Italy}}

| hq_location_city = {{Unbulleted list|London|Milan|Cagliari}}

| num_locations = 3 offices

| num_employees = {{Increase}} 239

| key_people = {{Unbulleted list|Paolo Galvani (chairman)|Giovanni Daprà (CEO)|Isabelle Pinson (CCPO)|Richard Flax (CIO)|Emanuele Blanco (CTO)|Giuseppe Trettenero (CFO)}}

| services = {{Unbulleted list|Investment advice|Active portfolio management}}

| products = {{Unbulleted list|ISA|GIA|SIPP|ESG}}

| aum = {{Increase}} £4.0 billion {{citation|title= Moneyfarm: Acquisitions and swelling client base help wealth manager’s assets surpass £4bn|url= https://www.cityam.com/moneyfarm-acquisitions-and-swelling-client-base-help-wealth-managers-assets-surpass-4bn/}}

| owners = {{Unbulleted list|Allianz}}

| homepage = {{URL|http://www.moneyfarm.com}}

}}

Moneyfarm (MFM Investment Ltd.) is an online investment advisor or robo-adviser. It is one of the largest digital wealth management companies in Europe, regulated by the FCA{{cite web|url=https://register.fca.org.uk/ShPo_FirmDetailsPage?id=001b000000aQtQkAAK |title=Financial Conduct Authority |publisher=Register.fca.org.uk |date=1990-01-01 |access-date=2016-06-12}} (UK) and CONSOB{{Cite web|title=Imprese di paesi terzi autorizzate in Italia con succursale|url=https://www.consob.it/web/area-pubblica/imprese-di-paesi-terzi-autorizzate-in-italia-con-succursale|access-date=2021-09-03|website=www.consob.it}} (ITA).

History

Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension.{{Cite news|url=https://www.ftadviser.com/pensions/2018/03/28/moneyfarm-launches-digital-sipp/|title=Moneyfarm launches digital Sipp|date=2018-03-27|access-date=2018-05-14|language=en}}

Overview

Moneyfarm creates a profile based on a customer's investment target and risk propensity.{{Cite web |title=Moneyfarm: investire online non è mai stato semplice come oggi |url=https://www.moneyfarm.com/ |access-date=2023-04-13 |website=www.moneyfarm.com}}

Moneyfarm operates from offices in London, Milan, and Cagliari.

Moneyfarm received £96 million in backing from Allianz, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.{{cite web|author=FinSMEs |url=http://www.finsmes.com/2015/11/moneyfarm-raises-e16m-in-venture-capital-funding.html |title=MoneyFarm Raises €16M in Venture Capital Funding |publisher=Finsmes.com |date= |access-date=2016-06-12}}

References

{{Reflist}}

Further reading

  • {{cite web | last=Walker | first=Peter | title=MoneyFarm acts over misleading advice status on website | website=Financial Times | date=March 8, 2016 | url=http://www.ftadviser.com/2016/03/08/ifa-industry/technology/moneyfarm-acts-over-misleading-advice-status-on-website-Z6rJFTtXG3rDys5wPkQ8oK/article.html | access-date=June 19, 2016}}
  • {{cite web | author=Shead, Sam | title=A former Morgan Stanley VP wants investors to trust his 'robo-advisor' app with their savings | website=Business Insider | date=February 28, 2016 | url=http://www.businessinsider.com/morgan-stanley-vp-wants-investors-to-trust-his-robo-advisor-app-with-their-savings-2016-2 | ref={{sfnref | Business Insider | 2016}} | access-date=June 19, 2016}}
  • {{cite web | title=Sedici milioni di euro, investimento record per MoneyFarm | website=Corriere della Sera | date=November 9, 2015 | url=http://corriereinnovazione.corriere.it/2015/11/09/sedici-milioni-euro-investimento-record-moneyfarm-08643c06-8706-11e5-858b-c98d4f30b0b8.shtml | language=it | ref={{sfnref | Corriere della Sera | 2015}} | access-date=June 19, 2016}}
  • [https://www.finextra.com/newsarticle/32984/moneyfarm-acquires-german-digital-wealth-outfit-vaamo "Moneyfarm acquires German digital wealth outfit vaamo". Finextra]. November 20, 2018
  • [https://www.reuters.com/article/us-moneyfarm-fundraising/wealth-manager-moneyfarm-wins-poste-italiane-allianz-backing-idUSKBN1WB10O "Wealth manager Moneyfarm wins Poste Italiane, Allianz backing"]. Reuters. September 26, 2019.
  • [https://www.finextra.com/pressarticle/89039/moneyfarm-reaches-16bn-under-management Moneyfarm reaches £1.6 billion under management]. Finextra. August 26, 2021.