More (cigarette)
{{Short description|American cigarette brand}}
{{Advert|date=April 2022}}
{{infobox brand
| name= More
| logo= File:More cigarettes logo.png
| logo_upright = 0.6
| logo_alt = Four red letters spelling out More
| image=
| caption=
| type= Cigarette
| currentowner=
| producedby= R. J. Reynolds (US only)
Japan Tobacco (EU only)
PMFTC (Philippines only)
| origin= United States
| introduced= {{start date and age|1975|06}}
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline= "Dare to be More"
"That Brave Bold Blend" (1986-1990)
"A taste of magic"
(1994-2003, 2011–present)
"Capture the Taste of Classic" (2003-2005) (Philippines)
| website=
| footnotes = Carcinogenicity: IARC group 1
}}
More is an American brand of cigarettes, owned and manufactured by the R.J. Reynolds Tobacco Company in the United States, Japan Tobacco in the European Union and PMFTC in the Philippines.
==History==
The brand was introduced by the R.J. Reynolds Tobacco Company in 1974.{{Cite web |title=More |url=https://tobacco.stanford.edu/cigarettes/womens-cigarettes/more/ |access-date=2024-01-18 |website=tobacco.stanford.edu}} More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically {{convert|120|mm|abbr=on}} in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters.{{Cite web|url=http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1079.php|title=Untitled Document|website=tobacco.stanford.edu|access-date=2018-03-22|archive-date=2018-08-04|archive-url=https://web.archive.org/web/20180804210246/http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1079.php|url-status=dead}}
Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.{{Citation needed|date=March 2018}}
It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm and a beige {{convert|100|mm|abbr=on}} version.{{Citation needed|date=March 2018}}
The brand appeared in the 2021 movie Swan Song.{{Cite web|title=Swan Song {{!}} Official Movie Website {{!}} A Magnolia Pictures Film {{!}} Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay {{!}} Now Playing in Theaters or Watch on Demand|url=https://www.swansongfilm.com/|access-date=2021-08-14|website=Swan Song {{!}} Official Movie Website {{!}} A Magnolia Pictures Film {{!}} Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay {{!}} Now Playing in Theaters or Watch on Demand|language=en}}
Advertising
R.J. Reynolds made various poster adverts to promote the More brand in the 1980s and 1990s, and posters for More International were also made by Japan Tobacco outside the U.S.{{Cite web|url=http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1086.php|title=Untitled Document|website=tobacco.stanford.edu|access-date=2018-03-22|archive-date=2018-08-04|archive-url=https://web.archive.org/web/20180804211146/http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img1086.php|url-status=dead}}{{Cite news|url=https://www.flickr.com/photos/29069717@N02/11225591736|title=1977 Ad, More Cigarettes, "Try One More"|work=Flickr|access-date=2018-03-22|language=en-us}}{{Cite web|url=https://www.smokingfeelsgood.com/gallery2-good/gallery/v/More/1979/More-es-jan-1979.jpg.html|title=More 120's: Red and Green|website=www.smokingfeelsgood.com|language=en-US|access-date=2018-03-22|archive-date=2018-03-23|archive-url=https://web.archive.org/web/20180323030532/https://www.smokingfeelsgood.com/gallery2-good/gallery/v/More/1979/More-es-jan-1979.jpg.html|url-status=dead}}{{Cite web|url=http://morningcigarette.com/index.php?page=1&id=67&ds=380&More%20Cigarettes%20International%20120s|title=More Cigarettes International 120s - it is easy to buy cigarettes online at a discount for More cig brand in cigs store|website=morningcigarette.com|access-date=2018-03-22}}{{Cite web|url=https://www.vintage-adventures.com/vintage-tobacco-ads/2850-1979-more-cigarettes-ad-i-m-more-satisfied.html|title=1979 More Cigarettes Vintage Ad "I'm More satisfied"|website=Vintage Adventures|language=en-us|access-date=2018-03-22}}{{Cite web|url=https://www.vintage-adventures.com/vintage-tobacco-ads/4271-1980-more-cigarettes-ad-i-m-more-satisfied.html|title=1980 More Cigarettes Vintage Ad "I'm More satisfied"|website=Vintage Adventures|language=en-us|access-date=2018-03-22}}{{Cite web|url=https://www.etsy.com/nl/listing/496236232/meer-sigaretten-vintage-ingelijst|title=Meer sigaretten Vintage ingelijst advertentie, ouderwetse tabak Poster, unieke sentimentele Gift hem haar moeder Papa, muur Decor Office Man Cave|website=Etsy|language=nl-NL|access-date=2018-03-22}}{{Cite web|url=https://www.pinterest.es/pin/814870126301147146/|title=Carteles antiguos|website=Pinterest|language=en|access-date=2018-03-22}}{{Cite web|url=http://dearjackiecollins.blogspot.nl/2010/08/more-20-class-cigarettes-120s.html|title=MORE 20 CLASS A CIGARETTES 120s|last=Baker|first=Sarah|website=dearjackiecollins.blogspot.nl|date=3 August 2010 |access-date=2018-03-22}}{{Cite web|url=https://nl.pinterest.com/pin/590393832370418922/|title=Advertising|website=Pinterest|language=en|access-date=2018-03-22}}
In the Philippines, a TV ad was made in the 1990s to promote the More brand.{{Citation|last=Zion Andrew Manuel|title=More International Cigarettes Commercial 1998|date=2016-04-14|url=https://www.youtube.com/watch?v=9hJsN4kYv1I|accessdate=2018-03-22}}{{cbignore}}{{Dead Youtube links|date=February 2022}}{{Citation|last=StarGumFan65|title=More International TVC - Sunset |date=2024-01-24|url=https://www.youtube.com/watch?v=J8TjuZVu44U|accessdate=2024-03-01}} A radio advert was also made in 2002.{{Citation|last=StarGumFan65|title=More International Cigarette - Radio Commercial (2002)|date=2017-09-09|url=https://www.youtube.com/watch?v=emDuCGtkuE4 |archive-url=https://ghostarchive.org/varchive/youtube/20211221/emDuCGtkuE4 |archive-date=2021-12-21 |url-status=live|accessdate=2018-03-22}}{{cbignore}} On December 9, 2003, More Classic cigarettes was launched until 2006 with its new tagline "Capture the Taste of Classic" replacing "A Taste of Magic".{{Citation|last=Arginel Pinoy Ad Productions|title=More Classic Cigarettes "Dip" TVC 1998 - 2000|date=2019-07-01|url=https://www.youtube.com/watch?v=O_yuacGzZGk |accessdate=2019-07-01}}{{cbignore}}
Markets
More cigarettes are mainly sold in the United States, but also were or still are sold in the British Virgin Islands, Argentina, United Kingdom, the Netherlands, Austria, Spain, Italy, the Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong and Taiwan.{{Cite web|url=http://www.cigarettespedia.com/index.php/BrandMore|title=BrandMore - Cigarettes Pedia|website=www.cigarettespedia.com|language=en|access-date=2018-03-22}}{{Cite web|url=http://www.zigsam.at/B_More.htm|title=More|website=www.zigsam.at|access-date=2018-03-22}}{{Cite web|url=http://www.cigarety.by/brand.php?n=10&l=12&p=0&w=MORE|title=Brands|website=www.cigarety.by|access-date=2018-03-22|archive-date=2018-03-13|archive-url=https://web.archive.org/web/20180313092425/http://www.cigarety.by/brand.php?n=10&l=12&p=0&w=MORE|url-status=dead}}
United States Varieties
- More Slim 120s (Full Flavor)
- More Menthol Slim 120s (Full Flavor)
- More Gold Slim 120s (Lights)
- More Silver Menthol Slim 120s (Lights)
See also
References
{{Reflist}}
{{Reynolds American}}
{{Imperial Tobacco}}
{{DEFAULTSORT:More (Cigarette)}}
Category:R. J. Reynolds Tobacco Company brands
Category:Tobacco in the Philippines
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