Mountain Dew Voltage
{{short description|Variant of Mountain Dew}}
{{Infobox beverage
| logo = 200px
| image = Mtn Dew Voltage.jpg
| type = Blue raspberry/citrus soft drink
| manufacturer = PepsiCo
| origin = United States
| introduced = {{start date and age|2008}}
| variants = Diet Mountain Dew Voltage
| related = Mountain Dew
}}
Mountain Dew Voltage is a variant of the carbonated soft drink Mountain Dew. It is a blue raspberry/citrus flavor with ginseng and was introduced in 2008.
History
In November 2007, Mountain Dew launched a campaign called "DEWmocracy" in which the public would elect on new flavors to become part of the brand line. DEWmocracy participation and voting was conducted via an online game. Voltage was one of three finalists, along with the flavors Revolution and Supernova. As part of the first DEWmocracy promotion, all three were released in stores in the summer of 2008 as limited edition flavors, while consumers voted on the variant to be added as an extension to the brand.{{Cite news |last=Tanner |first=Steve |date=28 May 2008 |title=Mountain Dew Voltage |work=BevReview |url=http://www.bevreview.com/2008/05/28/review-mountain-dew-voltage/ |url-status=dead |access-date=6 November 2023 |archive-url=https://web.archive.org/web/20110319033156/http://www.bevreview.com/2008/05/28/review-mountain-dew-voltage/ |archive-date=19 March 2011 |df=dmy-all}}{{cite web |title=Mountain Dew Voltage Wins DEWmocracy Election to Become New Brand Line Extension |url=https://www.bevnet.com/news/2008/8-19-2008-mt_dew_voltage.asp |website=BevNet |access-date=6 November 2023 |date=August 19, 2008}} On August 17, 2008, Voltage was announced as the winner with 42% of all votes, and it was released on December 29, 2008 as a permanent flavor.{{cite book |last1=Libert |first1=Barry |title=Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business |date=July 23, 2010 |publisher=Wiley |isbn=978-0470599266 |page=166 |url=https://books.google.com/books?id=7e86EYwjOTYC |access-date=6 November 2023}}
Diet Voltage was released in 2011 as a part of the "FanDEWmonium" promotion{{Cite news |last=Gibbons |first=Lauren |date=7 November 2010 |title=MSU samples new Mountain Dew |work=State News |url=http://statenews.com/index.php/article/2010/11/msu_samples_new_mountain_dew_ |url-status=live |access-date=6 November 2023 |archive-url=https://web.archive.org/web/20101221130506/http://statenews.com/index.php/article/2010/11/msu_samples_new_mountain_dew_ |archive-date=21 December 2010}} and made it to the finals with Diet Mountain Dew Supernova, meaning it had a limited release in U.S. stores while voting took place, until Diet Supernova was revealed to be the winner.{{Cite web |title=New Products -Mountain Dew fanDEWmonium |url=http://www.waltonbeverage.com/content/products/new_products.asp |url-status=dead |archive-url=https://web.archive.org/web/20110124075827/http://www.waltonbeverage.com/content/products/new_products.asp |archive-date=24 January 2011 |access-date=6 November 2023 |publisher=Walton Beverage}} It came in second against Diet Mountain Dew Supernova, with 45% out of all votes.
The Mountain Dew flavor DEW-S-A, released for a limited time in 2017 and 2021, was a combination of red, white and blue Mountain Dew flavors, with Voltage serving as the blue flavor in the mix.{{Cite web |date=2021-04-19 |title=Mountain Dew's Patriotic "DEW-S-A" Flavor Is Back |url=https://hypebeast.com/2021/4/mountain-dews-dew-s-a-code-red-white-out-voltage-soft-drink-info |access-date=2024-01-04 |website=Hypebeast}}