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Mrs. Dash

{{Short description|Brand of seasoning products}}

{{about|the seasoning|women named Dash|Dash (disambiguation)}}

{{Primary sources|date=March 2022}}

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| name = Mrs. Dash

| image = Mrs Dash Original.png#file

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| country = United States

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| year = 1981

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| serving_size = 100 g

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Mrs. Dash is an American brand of salt-free seasoning that was introduced in 1983 and was marketed by B&G Foods.{{cite web | url=http://www.bgfoods.com | title=Homepage | publisher=B&G Foods, Inc. | accessdate=12 October 2014 | archive-date=16 October 2014 | archive-url=https://web.archive.org/web/20141016132034/http://www.bgfoods.com/ | url-status=live }} The best known varieties of Mrs. Dash are granulated mixtures of dried herbs and spices which are sold in small plastic shaker bottles holding 2.5 oz of product, 1.25 oz packets, for seasoning a 'family-size' meal, and .02 oz single-serving packets for consumers and institutional use, e.g. for patients on sodium-restricted diets.

The product line was originally developed by Carol Bernick, now executive chairperson of the company. In the 1980s, while a marketing executive at the firm, she was frustrated with the products available to flavor the meals she prepared at home for her family. She invented a salt-free blend of her own to fill the need for a convenient way to flavor the food without using salt. The original formula, which was first marketed in 1981,{{Cite web |url=http://www.mrsdash.com/about-us |title=About Mrs. Dash |access-date=2014-02-26 |archive-date=2014-03-07 |archive-url=https://web.archive.org/web/20140307003427/http://www.mrsdash.com/about-us |url-status=live }} was developed with a variety of spice suppliers. Before settling on the name "Mrs. Dash," the company considered the name "Mrs. Pinch."

The brand was formerly owned by Alberto-Culver; following the merger with Unilever, it sold its food business to B&G Foods.

In 1990, Mrs. Dash used the tagline "I Love Mrs. Dash". In 1993, it adopted the tagline "A Garden of Flavor, Instead of Salt", and in 1994, the tagline "Do it Better with Mrs. Dash" was used.

In early 2020, the product was rebranded as "Dash", dropping the "Mrs." from its name.{{Cite web|last=Wohl|first=Jessica|date=2020-02-20|title=Mrs. Dash is dropping 'Mrs.' from its name|url=https://adage.com/article/cmo-strategy/mrs-dash-dropping-mrs-its-name/2238241|url-status=live|archive-url=https://web.archive.org/web/20200815020224/https://adage.com/article/cmo-strategy/mrs-dash-dropping-mrs-its-name/2238241|archive-date=2020-08-15|access-date=2020-08-21|website=adage.com|language=en}}{{cite news |last1=Castrodale |first1=Jelisa |title=Mrs. Dash Is Changing Her Name, Dropping the 'Mrs.' |url=https://www.foodandwine.com/news/mrs-dash-drops-the-mrs-and-just-goes-by-dash |access-date=2 March 2022 |work=Food & Wine |date=21 February 2020}}

Seasoning blends

The company produces seasoning blends in thirteen varieties:{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends |title=Varieties of Mrs. Dash Seasoning Blends |access-date=2022-07-30 |archive-date=2014-03-07 |archive-url=https://web.archive.org/web/20140307003447/http://www.mrsdash.com/products/seasoning-blends |url-status=live }}

  • Original{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/%C2%AE-original-blend |title=MRS. Dash® Original Blend | MRS. Dash |access-date=2017-09-17 |archive-date=2017-09-17 |archive-url=https://web.archive.org/web/20170917171008/http://www.mrsdash.com/products/seasoning-blends/%C2%AE-original-blend |url-status=dead }}
  • Extra Spicy{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/extra-spicy-seasoning-blend |title=Mrs. Dash Extra Spicy Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330231208/http://www.mrsdash.com/products/seasoning-blends/extra-spicy-seasoning-blend |url-status=live }}
  • Lemon Pepper{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/lemon-pepper-seasoning-blend |title=Mrs. Dash Lemon Pepper Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330222453/http://www.mrsdash.com/products/seasoning-blends/lemon-pepper-seasoning-blend |url-status=live }}
  • Southwest Chipotle{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/southwest-chipotle-seasoning-blend |title=Mrs. Dash Southwest Chipotle Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330221318/http://www.mrsdash.com/products/seasoning-blends/southwest-chipotle-seasoning-blend |url-status=live }}
  • Tomato Basil Garlic{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/tomato-basil-garlic-seasoning-blend |title=Mrs. Dash Tomato Basil Garlic Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330230548/http://www.mrsdash.com/products/seasoning-blends/tomato-basil-garlic-seasoning-blend |url-status=live }}
  • Garlic & Herb{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/garlic-herb-seasoning-blend |title=Mrs. Dash Garlic & Herb Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330232707/http://www.mrsdash.com/products/seasoning-blends/garlic-herb-seasoning-blend |url-status=live }}
  • Italian Medley{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/italian-medley-seasoning-blend |title=Mrs. Dash Italian Medley Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330214738/http://www.mrsdash.com/products/seasoning-blends/italian-medley-seasoning-blend |url-status=live }}
  • Onion & Herb Blend{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/onion-herb-seasoning-blend |title=Mrs. Dash Onion & Herb Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-29 |archive-url=https://web.archive.org/web/20140329040629/http://www.mrsdash.com/products/seasoning-blends/onion-herb-seasoning-blend |url-status=live }}
  • Table [in 2.5 oz and 6.75 oz bottles]{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/table-blend |title=Mrs. Dash Table Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330223627/http://www.mrsdash.com/products/seasoning-blends/table-blend |url-status=live }}
  • Fiesta Lime{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/fiesta-lime-seasoning-blend |title=Mrs. Dash Fiesta Lime Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330230607/http://www.mrsdash.com/products/seasoning-blends/fiesta-lime-seasoning-blend |url-status=live }}
  • Caribbean Citrus{{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/caribbean-citrus-seasoning-blend |title=Mrs. Dash Caribbean Citrus Seasoning Blend |access-date=2014-03-24 |archive-date=2014-03-30 |archive-url=https://web.archive.org/web/20140330223454/http://www.mrsdash.com/products/seasoning-blends/caribbean-citrus-seasoning-blend |url-status=live }}
  • Everything But the Salt
  • Spicy Jalapeño

It also produces grilling blends in two flavors (originally known as Papa Dash):

  • Steak Grilling Blend {{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/steak-grilling-blend |title=Mrs. Dash Steak Grilling Blend |access-date=2014-02-26 |archive-date=2014-03-07 |archive-url=https://web.archive.org/web/20140307003416/http://www.mrsdash.com/products/seasoning-blends/steak-grilling-blend |url-status=live }}
  • Chicken Grilling Blend {{Cite web |url=http://www.mrsdash.com/products/seasoning-blends/chicken-grilling-blend |title=Mrs. Dash Chicken Grilling Blend |access-date=2014-02-26 |archive-date=2014-03-07 |archive-url=https://web.archive.org/web/20140307003146/http://www.mrsdash.com/products/seasoning-blends/chicken-grilling-blend |url-status=live }}

Marinades

The company produces three flavors of 10-minute liquid marinades sold in 12 oz plastic bottles:{{Cite web |url=http://www.mrsdash.com/products/marinades |title=Varieties of Mrs. Dash Marinades |access-date=2022-07-30 |archive-date=2014-03-07 |archive-url=https://web.archive.org/web/20140307003402/http://www.mrsdash.com/products/marinades |url-status=live }}

  • Garlic Herb
  • Lime Garlic
  • Sweet Teriyaki Marinade

References

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External links

  • [http://www.mrsdash.com Mrs. Dash official site]

{{B&G Foods|state=collapsed}}

{{Commercial herbs & spices|state=collapsed}}

{{portal bar|Food}}

Category:Herb and spice mixtures

Category:Brand name condiments

Category:Products introduced in 1981