Mrs Hinch
{{Short description|British influencer and author (born 1990)}}
{{Use dmy dates|date=June 2022}}
{{Infobox person
| name = Sophie Rose Hinchliffe
| image =
| other_names = Mrs Hinch
| birth_name = Sophie Barker
| birth_date = {{Birth date and age|1990|2|16|df=y}}
| birth_place = Basildon, Essex, England
| occupation = Influencer, author
| years_active = 2018–present
| spouse = Jamie Hinchliffe
| children = 3
| website = {{URL|instagram.com/mrshinchhome}}
}}
Sophie Rose Hinchliffe (née Barker; born 16 February 1990), known as Mrs Hinch,{{Cite book|author=Mrs Hinch |url=https://books.google.com/books?id=weDuDwAAQBAJ|title=This Is Me|year=2020|publisher=Penguin UK|isbn=978-0-241-45431-2}} is a British influencer whose Instagram account features tips for home cleaning. Her cleaning books and her memoir have been included on the Sunday Times Bestseller List.
Early life
Hinchliffe was born Sophie Barker, in Basildon, Essex.{{cite news|last=Llewellyn Smith|first=Julia|title=Mrs Hinch interview: from Instagram fame to Hinch Yourself Happy|url=https://www.thetimes.com/uk/article/mrs-hinch-interview-from-instagram-fame-to-hinch-yourself-happy-mtgbppvcr|newspaper=The Times|date=5 April 2019 |access-date=19 June 2021|issn=0140-0460|url-access=subscription}} Before creating her Instagram account, she was a hairdresser.{{cite news|date=11 April 2019|title=Why Mrs Hinch and the 'cleanfluencers' are sweeping up the book charts|url=http://www.theguardian.com/books/booksblog/2019/apr/11/mrs-hinch-why-cleanfluencers-are-sweeping-up-books|access-date=14 June 2021|website=The Guardian|language=en}} She stated that she suffers from anxiety, and that cleaning helped her cope with it.{{Cite web|last=Tchiprout|first=Arielle|date=5 April 2019|title=Mrs Hinch reveals the star she wants as her 'best mate'|url=https://www.prima.co.uk/leisure/celebrity/a27039251/mrs-hinch-marie-kondo/|access-date=2021-06-14|website=Prima}}
Career
= Instagram =
Hinchliffe created her Instagram account, mrshinchhome, in March 2018,{{cite news |url=https://www.bbc.com/news/uk-england-essex-45514306 |title=Mrs Hinch: Instagram cleaner wants to make chores fun |publisher=BBC News (Essex) |date=14 September 2018 |access-date=19 June 2021 }} initially to show how she and her husband were decorating their house.{{cite magazine |first=Arielle |last=Tchiprout |url=https://www.goodhousekeeping.com/uk/lifestyle/a34424942/mrs-hinch-life-lessons/ |title=Mrs Hinch reveals what she's learned since finding fame |magazine=House Beautiful |date=20 October 2020 |access-date=19 June 2021 }} Within two years, she had accumulated two million followers on the platform, known as Hinchers and by the hashtag #HinchArmy.{{Cite web|title=Who is Mrs Hinch? Essex housewife who's become famous for her cleaning tips|url=https://www.heart.co.uk/lifestyle/mrs-hinch-essex-housewife-cleaning-tips/ |orig-year=21 September 2018|date=21 February 2019 |access-date=2021-03-17|website=Heart }} By June 2019, she had 2.5 million followers,{{cite news |url=https://www.bbc.com/news/entertainment-arts-48526648 |title=Mrs Hinch: Influencer investigated by advertising watchdog |publisher=BBC News (Entertainment & Arts) |date=5 June 2019 |access-date=19 June 2021 }} {{As of|2020|10|lc=y}} more than 3.8 million. Her content includes stories and short 15-second videos in which she cleans and organises her home. In March 2021, ratings site GoCompare listed her as the highest-paid 'homefluencer' or 'cleanfluencer' in the United Kingdom, second highest worldwide.{{cite news |first=Francesca |last=Edwards |url=https://www.echo-news.co.uk/news/19191015.essexs-top-home-influencers-earning-millions-mrs-hinch-tops-list/ |title=Essex's top home influencers who are earning millions and Mrs Hinch tops the list |website=Echo |location=Essex |date=28 March 2021 |access-date=19 June 2021 }}
= Books =
In April 2019, Hinchliffe's first book, Hinch Yourself Happy, sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time.{{Cite web |date=11 April 2019 |title=Why Mrs Hinch and the 'cleanfluencers' are sweeping up the book charts |url=http://www.theguardian.com/books/booksblog/2019/apr/11/mrs-hinch-why-cleanfluencers-are-sweeping-up-books |access-date=2021-06-14|website=The Guardian |type=Books blog }} Her second book, The Activity Journal, was released in 2019 and reached number 1 on the Sunday Times Bestseller List.{{Cite book |title=Mrs Hinch: The Activity Journal|date=17 October 2019 |url=https://www.penguin.co.uk/books/315/315223/mrs-hinch--the-activity-journal/9780241426845.html|access-date=2021-06-14|publisher=Penguin UK}} Her third book, The Little Book of Lists, became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of coronavirus lockdown restrictions.{{Cite news |first=Alison |last=Flood |date=8 April 2020 |title=Mrs Hinch cleans up with book sales as Britons tidy homes in lockdown |url=http://www.theguardian.com/books/2020/apr/08/mrs-hinch-cleans-up-with-book-sales-as-britons-tidy-homes-in-lockdown |access-date=2021-06-14 |website=The Guardian}} In October 2020, her memoir, This Is Me, also became a number 1 bestseller.{{cite news |first=Gwendolyn |last=Smith |url=https://www.theguardian.com/lifeandstyle/2020/oct/11/cleaning-up-the-social-media-stars-making-housework-cool |title=Cleaning up: the social media stars making housework cool |newspaper=The Guardian |date=11 October 2020 |access-date=19 June 2021 }}
In 2023, she published a book, Welcome to Hinch Farm, with illustrations by Hannah George, dealing with the topic of children's anxiety about moving house. Hardback and ebook versions in 2023 were followed by a paperback in 2024.{{Cite book |last=George |first=Mrs Hinch, Hannah |url=https://www.penguin.co.uk/books/320600/welcome-to-hinch-farm-by-hinch-mrs/9780241569610 |title=Welcome to Hinch Farm |date=2024-03-07 |language=en}}{{Cite web |date=2023-01-04 |title=Mrs Hinch announces she is releasing a children's book |url=https://www.goodhousekeeping.com/uk/lifestyle/editors-choice-book-reviews/a42392899/mrs-hinch-welcome-to-hinch-farm/ |access-date=2024-03-10 |website=Good Housekeeping |language=en-GB}}
=Other media=
This Morning has featured Mrs Hinch's cleaning tips.
In March 2021, Hinchliffe's podcast, All the Best, was recommended by The Guardian as 'podcast of the week'.{{Cite web|date=26 March 2021|title=Good, clean fun with Mrs Hinch – podcasts of the week|url=http://www.theguardian.com/tv-and-radio/2021/mar/26/good-clean-fun-with-mrs-hinch-podcasts-of-the-week|access-date=2021-06-14|website=The Guardian}}
= Product promotion =
Hinchliffe's recommendations have caused a surge in sales, such as when a cleaning pad she recommended quickly sold out.{{Cite web|date=29 January 2019|title=Meet the 'cleanfluencers', the online gurus who like things nice and tidy|url=http://www.theguardian.com/lifeandstyle/2019/jan/29/meet-the-cleanfluencers-the-online-gurus-who-like-things-nice-and-tidy|access-date=2021-06-14|website=The Guardian|language=en}} In 2019 and March 2023, she was investigated by the Advertising Standards Authority for allegedly failing to make legally required disclosures that product promotions on her Instagram were paid advertisements.{{Cite news|date=5 June 2019|title=Instagram influencer Mrs Hinch investigated by advertising body|url=http://www.theguardian.com/media/2019/jun/05/instagram-influencer-mrs-hinch-investigated-by-advertising-body|access-date=2021-06-14|newspaper=The Guardian}}
Personal life
Hinchliffe lives in Maldon.{{Cite web |last=Walden |first=Lisa |date=20 November 2019|title=Take a peek inside cleaning sensation Mrs Hinch's spotless Essex family home|url=https://www.housebeautiful.com/uk/lifestyle/property/a29841095/mrs-hinch-home/|access-date=2021-03-12|website=House Beautiful }} She and her husband, Jamie, have three sons: Ronnie, Lennie and Vinnie.[https://instagram.com/mrshinchhome mrshinchhome], Instagram.
Hinchliffe suffered health problems after a gastric band operation that resulted in her losing eight stone. She was prescribed anti-depressants due to anxiety.{{Cite web|last=Shepheard|first=Georgia|date=27 September 2020|title=Mrs Hinch interview: 'I never said I was perfect'|url=https://www.you.co.uk/mrs-hinch-interview-2020/|access-date=2021-06-14|website=YOU Magazine}}
Hinchliffe and her son Ronnie have both been diagnosed as autistic.{{cite web |url=https://www.fm104.ie/news/buzz/mrs-hinch-praised-as-she-reveals-her-and-son-ronnies-health-diagnosis/ |title=Mrs Hinch praised as she reveals her and son Ronnie's health diagnosis |access-date=2023-12-21|website=FM104}}