Muck Rack
{{Short description|Software industry}}
{{Use mdy dates|date=March 2024}}
{{Infobox website
| name = Muck Rack
| logo = Muck Rack logo vertical dark.svg
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| founder = Gregory Galant, Lee Semel
| industry = software
|url={{URL|https://muckrack.com/}}
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| company_type = Private
| foundation = {{start date and age|2009}}
| location_city = Miami, Florida
| location_country = U.S.
| area_served = Worldwide
| key_people = {{plainlist|
- Lee Semel (CTO){{Cite web|url=https://techcrunch.com/2022/09/07/muck-rack-the-journalist-database-raises-180m-in-its-first-outside-funding/|title=Muck Rack, the journalist database, raises $180M in its first outside funding|date=September 7, 2022|publisher=Tech crunch|language=en|access-date=March 1, 2024|archive-date=December 4, 2023|archive-url=https://web.archive.org/web/20231204012423/https://techcrunch.com/2022/09/07/muck-rack-the-journalist-database-raises-180m-in-its-first-outside-funding/|url-status=live}}
- Bryan Hamblin (CRO)
}}
| launch_date =
| current_status = Active
| website_type = Software Development, News aggregator
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| CEO = Gregory Galant
}}
Muck Rack is a software database company founded in 2009 by Gregory Galant and Lee Semel.{{cite web |year= |title=Gregory Galant |url=https://muckrack.com/gregory |access-date=March 1, 2024 |publisher=Muck Rack, LLC |archive-date=January 30, 2024 |archive-url=https://web.archive.org/web/20240130091319/https://muckrack.com/gregory |url-status=live }}{{Cite web |author=Sarah Marshall |title=How journalists can use Muck Rack as a portfolio platform |url=https://www.journalism.co.uk/news/how-journalists-can-use-muck-rack-as-a-portfolio-platform/s2/a550527/ |access-date=2024-03-01 |website=journalism.co.uk |language=en-US |date=28 September 2012|archive-date=October 3, 2022 |archive-url=https://web.archive.org/web/20221003014905/https://www.journalism.co.uk/news/how-journalists-can-use-muck-rack-as-a-portfolio-platform/s2/a550527/ |url-status=live }} An aggregator of online news, the software is free for journalists but subscription-based for public relation offices.{{cite magazine |url=https://www.prweek.com/article/1684873/muck-rack-launches-public-relations-management-platform |title=Muck Rack launches Public Relations Management platform |last=Davis |first=Kim |date=June 9, 2020 |magazine=PR Week |access-date=March 1, 2024 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609150450/https://www.prweek.com/article/1684873/muck-rack-launches-public-relations-management-platform |url-status=live }}
According to Journalist Magazine, Muck Rack indexes every tweet sent by registered journalists, and if the tweets contain a link to an article they have written, that article too is indexed. It also sends a daily email to registered members on what other journalists are talking about on social media.
Company overview
Muck Rack was founded in New York, and headquartered in Miami, Florida.{{Cite web|title=Muck Rack|url=https://www.cbinsights.com/company/muck-rack|website=CB Insight|access-date=March 1, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302113600/https://www.cbinsights.com/company/muck-rack|url-status=live}} It was founded in 2009 by entrepreneurs Gregory Galant and Lee Semel, who served as the CEO.{{cite news|last=Baliva|first=Zach|date=August 4, 2023|url=https://builtin.com/brand-studio/building-muck-rack-how-two-friends-created-industry-leading-platform|work=Built In|title=Building Muck Rack: How 2 Friends Created an Industry-Leading Platform|access-date=March 2, 2024|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302012938/https://builtin.com/brand-studio/building-muck-rack-how-two-friends-created-industry-leading-platform|url-status=live}}{{cite web|url=https://together.emory.edu/alumni/awards/40-under-forty/greg-galant|title=Greg Galant 05C {{!}} Co-Founder and CEO of Muck Rack, Miami, FL|publisher=Advancement and Alumni Engagement|access-date=March 2, 2024|archive-date=March 5, 2022|archive-url=https://web.archive.org/web/20220305190057/https://together.emory.edu/alumni/awards/40-under-forty/greg-galant|url-status=live}} The company is funded by Susquehanna Growth Equity, LLC.{{Cite news|title=Muck Rack Receives $180 Million Series A Investment From Susquehanna Growth Equity|date=June 18, 2008|publisher=Business Wire|url=https://www.businesswire.com/news/home/20220907005135/en/Muck-Rack-Receives-180-Million-Series-A-Investment-From-Susquehanna-Growth-Equity|access-date=March 2, 2024|archive-date=November 4, 2022|archive-url=https://web.archive.org/web/20221104190752/https://www.businesswire.com/news/home/20220907005135/en/Muck-Rack-Receives-180-Million-Series-A-Investment-From-Susquehanna-Growth-Equity|url-status=live}} In 2023, it announced the launch of PressPal.ai.{{cite press release |url=https://muckrack.com/blog/2023/04/06/introducing-presspal-ai |title=Introducing PressPal.ai, an AI-powered tool that surfaces relevant journalists based on press release keywords |work=Muck Rack |date=April 6, 2023 |access-date=March 2, 2024 |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302012434/https://muckrack.com/blog/2023/04/06/introducing-presspal-ai |url-status=live }} Muck Rack has been reportedly praised for its credibility and easy work for journalists and PR Agencies.{{cite news|url=https://michaelsmartpr.com/why-i-choose-muck-rack-over-cision-and-meltwater/|title=Why I choose Muck Rack over Cision and Meltwater|publisher=Michael Smart PR Agency|access-date=March 2, 2024|last=Smart|first=Michael|archive-date=March 2, 2024|archive-url=https://web.archive.org/web/20240302012725/https://michaelsmartpr.com/why-i-choose-muck-rack-over-cision-and-meltwater/|url-status=live}}
History
Muck Rack was founded in 2009 by Gregory Galant and Lee Semel and they came from a Brooklyn based company called Sawhorse Media, LLC.{{cite web |title=Want to Watch the Media Hug Twitter in Real-Time? This Is the Site for You |website=All Things D |url=https://allthingsd.com/20090416/want-to-watch-the-media-hug-twitter-in-real-time-this-is-the-site-for-you/ |date=April 16, 2009 |access-date=2 March 2024 |archive-date=February 15, 2022 |archive-url=https://web.archive.org/web/20220215024219/https://allthingsd.com/20090416/want-to-watch-the-media-hug-twitter-in-real-time-this-is-the-site-for-you/ |url-status=live }}
In 2018, Muck Rack became more notable as a news aggregator and a social network for journalist. Natasha Tynes, a journalist and author said that the site allows the users to immediately see who is sharing their link by adding a bookmark to the user's browser.{{cite web|url=https://ijnet.org/en/story/reporters-use-muck-rack-bookmarklet-see-who-shared-your-news-story| title= Reporters: Use the Muck Rack bookmarklet to see who shared your news story| last= Tunes| first= Natasha| date= 30 October 2018| website= International Center for Journalists| access-date= 2 March 2024| archive-date= March 2, 2024| archive-url=https://web.archive.org/web/20240302014838/https://ijnet.org/en/story/reporters-use-muck-rack-bookmarklet-see-who-shared-your-news-story| url-status= live}}
Since 2011, Muck Rack launched a software developing company.{{cite news |url=https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/muck-racks-global-media-monitoring-now-covers-over-600000-outlets |title=Muck Rack's Global Media Monitoring Now Covers Over 600,000 Outlets |work=Financial Post |date=21 March 2023 |language=en |access-date=March 2, 2024 |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302113602/https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/muck-racks-global-media-monitoring-now-covers-over-600000-outlets |url-status=live }} In 2023 announced the launch of their AI called, PressPal.ai.
Researches and database
Muck Rack was established for the purpose of collecting information about journalist. It also serve as a database for a user (journalist) and PR agents on subscription.{{cite web|url=http://www.mediabistro.com/mediajobsdaily/muck-rack-now-a-good-thing-for-journalists| title= Muck Rack; Now A Good Thing For Journalists| date= April 17, 2009| access-date= 2 March 2024| website= Media Jobs Daily| archive-date= March 2, 2024| archive-url=https://web.archive.org/web/20240302113607/https://www.mediabistro.com/career-advice/| url-status= live}}
Data collected from Muck Rack are indexed as news aggregate. It helps also in twitter juggling which tells a journalist the top stories on Twitter.{{cite web|url=http://www.poynter.org/latest-news/mediawire/95273/muck-rack-helps-you-follow-journalists-on-twitter/| title= Muck Rack helps you follow journalists on Twitter| website= Poynter| date= April 17, 2009| access-date= 2 March 2024| archive-date= February 13, 2014| archive-url=https://web.archive.org/web/20140213014329/http://www.poynter.org/latest-news/mediawire/95273/muck-rack-helps-you-follow-journalists-on-twitter/| url-status= live}}
References
{{Reflist}}
External links
{{Commonscatinline}}{{Authority control}}
- [https://muckrack.com/ Official website]
{{Authority control}}
Category:Online mass media companies of the United States
Category:Privately held companies of the United States
Category:Software companies of the United States