Multiply (ASAP Rocky song)
{{short description|2014 single by ASAP Rocky featuring Juicy J}}
{{Infobox song
| name = Multiply
| cover = ASAP Rocky - Multiply.jpg
| alt =
| border = yes
| type = promotional single
| artist = ASAP Rocky featuring Juicy J
| album = At. Long. Last. ASAP (intended)
| A-side = Lord Pretty Flacko Jodye 2 (LPFJ2)
| released = {{Start date|2014|10|03}}
| recorded = 2013–14
| studio =
| venue =
| genre = Hip-hop[http://www.audiomack.com/song/thaproducesectioncom/multiply-1 A$AP Rocky feat. Juicy J - Multiply - Listen - {{!}} Audiomack] {{webarchive|url=https://web.archive.org/web/20141005194025/http://www.audiomack.com/song/thaproducesectioncom/multiply-1 |date=2014-10-05 }}
| length = {{Duration|m=3|s=44}}
| label = RCA
| writer = {{flatlist|
}}
| producer = Curtis Heron
| prev_title =
| prev_year =
| next_title =
| next_year =
| misc = {{Extra chronology
| artist = ASAP Rocky
| type = single
| prev_title = Pretend
| prev_year = 2014
| title = Multiply
| year = 2014
| next_title = Lord Pretty Flacko Jodye 2 (LPFJ2)
| next_year = 2015
}}
{{Extra chronology
| artist = Juicy J
| type = single
| prev_title = She Knows
| prev_year = 2014
| title = Multiply
| year = 2014
| next_title = I Don't Mind
| next_year = 2014
}}
}}
"Multiply" is a hip hop song recorded by American rapper ASAP Rocky, which was made available for online streaming on October 3, 2014. Four days later, it was released as a digital single by RCA Records. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and Shomi Patwary. The single serves as a promotional single for Rocky's second studio album At. Long. Last. ASAP (2015).
Release and composition
On October 2, 2014, ASAP Rocky announced that he had signed a contract with William Morris Endeavor and would be represented by the agency worldwide. The same day, ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com, and announced a release for midnight.{{cite web|last1=Bobb|first1=Maurice|title=A$AP Rocky Is Back—And He Just Signed With The WME Talent Agency|url=http://www.mtv.com/news/1951822/asap-rocky-wme-talent-agency-new-music/|archive-url=https://web.archive.org/web/20141006032417/http://www.mtv.com/news/1951822/asap-rocky-wme-talent-agency-new-music/|url-status=dead|archive-date=October 6, 2014|website=MTV|accessdate=October 4, 2014|date=October 2, 2014}} The song, along with the music video, was released at midnight on the website, which had previously displayed a countdown timer. Upon the release, ASAP Rocky teased the release of his second studio album but gave no further details.{{cite web|last1=Brandle|first1=Lars|title=A$AP Rocky Returns with 'Multiply': Watch|url=http://www.billboard.com/articles/columns/the-juice/6273866/aap-rocky-returns-with-multiply-watch|website=Billboard|publisher=Prometheus Global Media|accessdate=October 4, 2014|date=October 3, 2014}}{{cite web|last1=Grow|first1=Kory|title=See A$AP Rocky Pay Tribute to Pimp C in 'Multiply' Video|url=https://www.rollingstone.com/music/videos/see-a-ap-rocky-pay-tribute-to-pimp-c-in-multiply-video-20141003|website=Rolling Stone|accessdate=October 4, 2014|date=October 3, 2014}}
"Multiply" is three minutes and 44 seconds long (3:44).{{cite web|title=Multiply (feat. Juicy J) (prod. Curtis Heron)|url=https://soundcloud.com/asapmob/multiply-prod-curtis-heron|website=SoundCloud|accessdate=October 4, 2014|date=October 3, 2014}} The song was produced by Curtis Heron and features Juicy J.{{cite web|last1=Raymer|first1=Miles|title=A$AP Rocky returns with 'Multiply'|url=http://music-mix.ew.com/2014/10/03/aap-rocky-returns-with-multiply/|website=Entertainment Weekly|accessdate=October 4, 2014|date=October 3, 2014}} In the song, ASAP Rocky makes several references to the fashion industry, saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and Maison Martin Margiela.{{cite web|last1=Harris|first1=James|title=A$AP Rocky Spits Anti-#BEEN TRILL# Lyrics and Goes After Other Popular Brands in His New Single "Multiply"|url=http://www.complex.com/style/2014/10/asap-rocky-spits-anti-been-lyrics-in-multiply|website=Complex|accessdate=October 4, 2014|date=October 3, 2014}} He also mocks fashion labels Been Trill and Hood By Air, which he has supported in the past. Further, ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will, keep it trill to the day I peel."
The record was physically released as a B-side to the white 7" LPFJ2 vinyl record released for Record Store Day in 2015.{{Citation |title=RSD '15 Special Release: A$AP Rocky - LPFJ2 |url=https://recordstoreday.com/SpecialRelease/7717 |access-date=2025-06-11 |language=en}}
Critical reception
Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video.{{cite web|last1=Muller|first1=Marissa G.|title=Been Trill Already Has A Response To A$AP Rocky's 'Multiply' Dis|url=http://www.mtv.com/news/1952962/been-trill-asap-rocky-multiply-dis-t-shirt/|archive-url=https://web.archive.org/web/20141007050811/http://www.mtv.com/news/1952962/been-trill-asap-rocky-multiply-dis-t-shirt/|url-status=dead|archive-date=October 7, 2014|website=MTV|accessdate=October 4, 2014|date=October 3, 2014}} Consequence of Sound described the sound of the song as a "gritty, hard-hitting anthem", while James Harris of Complex called it "aggressive" and an "absolute banger".{{cite web|title=ASAP Rocky releases new single "Multiply" — watch|url=http://consequenceofsound.net/2014/10/asap-rocky-releases-new-single-multiply-watch/|website=Consequence of Sound|accessdate=October 4, 2014|date=October 3, 2014}}
Music video
The music video for "Multiply", co-directed by ASAP Rocky and Shomi Patwary, takes place in New York City and features the ASAP Mob rapping in a room equipped with numerous LED lights, on the streets of New York, and the subway. Rapper Yung Gleesh and M-1 of Dead Prez also make appearances in the video.{{cite web|last1=Beauchemin|first1=Molly|title=A$AP Rocky Shares New Video For "Multiply" Featuring Juicy J|url=http://pitchfork.com/news/56949-aap-rocky-shares-video-for-multiply-featuring-juicy-j/|website=Pitchfork Media|accessdate=October 4, 2014|date=October 3, 2014|archive-date=January 14, 2015|archive-url=https://web.archive.org/web/20150114020358/http://pitchfork.com/news/56949-aap-rocky-shares-video-for-multiply-featuring-juicy-j/|url-status=dead}}
Charts
| class="wikitable sortable plainrowheaders" |
| Chart (2014)
! Peak |
|---|
| {{singlechart|Flanders Tip|79|song=Multiply|artist=A$AP Rocky feat. Juicy J|accessdate=October 26, 2014|rowheader=true}} |
| {{singlechart|Flanders Urban|40|song=Multiply|artist=A$AP Rocky feat. Juicy J|accessdate=October 26, 2014|rowheader=true}} |
| scope="row"| UK Singles (Official Charts Company){{cite web |url=http://www.zobbel.de/cluk/141018cluk.txt |title=CHART: CLUK Update 18.10.2014 (wk41) |publisher=Zobbel.de |accessdate=October 26, 2014 |author=Zywietz, Tobias}}
|align="center"| 184 |
| {{singlechart|UKrandb|27|date=2014-10-18|accessdate=October 18, 2014|rowheader=true}} |
| scope="row"| US Hot R&B/Hip-Hop Songs (Billboard){{cite web|url=http://www.billboard.com/charts/r-b-hip-hop-songs/2014-11-01|title=Top Hip-Hop Songs/R&B (November 1, 2014)|work=Billboard|publisher=Prometheus Global Media|accessdate=March 26, 2017}}
|align="center"| 49 |
Live performances
ASAP Rocky first performed "Multiply" with ASAP Ferg during the latter's set at the Coachella Valley Music and Arts Festival in April 2014.{{cite web|title=VIDEO: ASAP Rocky Performs New Song At Coachella|url=http://www.ddotomen.com/2014/04/12/asap-rocky-performs-new-song-at-coachella-video/|website=Ddotomen.com|accessdate=October 4, 2014|date=April 12, 2014}}
Release history
| class="wikitable plainrowheaders" |
| scope=col | Country
! scope=col | Date ! scope=col | Format(s) ! scope=col | Label ! scope=col | Ref. |
|---|
| scope=row | Australia
| rowspan=5 | October 7, 2014 | rowspan=5 | Digital download | rowspan=5 | RCA Records | {{cite web|title=Multiply (feat. Juicy J) - Single by A$AP Rocky|url=https://music.apple.com/au/album/multiply-feat-juicy-j-single/925528010|website=iTunes Store|publisher=Apple Inc.|access-date=October 18, 2014}} |
| scope=row | Canada |
| scope=row | New Zealand |
| scope=row | United Kingdom |
| scope=row | United States |
Certifications
{{Certification Table Top|caption=Certifications for "Multiply"}}
{{Certification Table Entry|region=United States|type=single|award=Gold|artist=ASAP Rocky|title=Multiply (feat. Juicy J)|certyear=2020|digital=true|refname="US certification"}}
{{Certification Table Bottom|noshipments=true|streaming=true | nosales=true}}
References
{{Reflist|30em}}
External links
- [https://soundcloud.com/asapmob/multiply-prod-curtis-heron Multiply] at SoundCloud
- {{YouTube|5v6JUzxWoGw|Official music video}}
- {{usurped|[https://web.archive.org/web/20141001014834/http://flackojodyeseason.com/ FlackoJodyeSeason.com]}}
{{ASAP Rocky singles}}
{{Juicy J}}
{{authority control}}