Multivox Premier

{{for|the manufacturer of drums and percussions|Premier Percussion}}

Image:Premier Model 71 & Gretsch Electromatic Artist Amp, 1950s - Rumble Seat Music, Carmel, CA, 2014-04-04 (by Christian Mesiano).jpg

Multivox Premier was a guitar and amplifier brand

{{cite web

| title = PREMIER Electric Guitars

| year = 2012

| url = https://bluebookofguitarvalues.com/#/SearchManufacturer/ElectricGuitar/767/PREMIER

| work = Blue Book of Guitar Values

| publisher = Blue Book Publications, Inc.

}} of New York-based retailer/wholesaler, Peter Sorkin Music Company (Sorkin Music)

{{citation

| title = Deaths - Joseph Saltzman

| url = http://www.laguardiawagnerarchive.lagcc.cuny.edu/FILES_DOC/STEINWAY_FILES/04.010.0085.11.22.PDF

| journal = Music Trades

| issue = May 1996

| page = 131

| quote = His Uncle, Lou Sorkin, operated a small music store on 7th Street in Philadelphia, and he joined the company as a stock clerk in 1932, ... Three years later, Sorkin shifted from music retail to wholesale and moved Sorkin Music to a small location near Union Square in New York City, ... Saltzman made the move with his uncle ...

}} and its manufacturing subsidiary Multivox founded in the mid-1940s.

{{cite web

| title = MULTIVOX Electric Guitars

| year = 2012

| url = https://bluebookofguitarvalues.com/#/SearchManufacturer/ElectricGuitar/675/MULTIVOX

| work = Blue Book of Guitar Values

| publisher = Blue Book Publications, Inc.

}} Multivox Premier products included: guitars, amplification equipment for guitar, bass and other instruments, PA amplifiers and Hi-fi stereo amplifiers.

In modern times, many Premier amplifier models are sought after by blues harmonica players for use with their microphones to achieve a distorted and "fattened" tone, such as the Twin 8 and Model 50. The Premier Model 90 Reverberation

{{cite web

| title = Premier Reverb Units

| url = http://www.harpamps.com/premier/reverb.html

| work = HarpAmps

| date = April 26, 2011

| archiveurl= https://web.archive.org/web/20140813123656/http://www.harpamps.com/premier/reverb.html

| archivedate=2014-08-13

}}

unit was a direct competitor with the Fender Reverb Unit during the early to mid 1960s. They can still be found in the arsenal of many guitarists.

Some Premier guitars were fitted with DeArmond pickups manufactured by Rowe Industries of Toledo, Ohio.{{cite web

| title = Premier

| url = http://www.musicpickups.com/Premier.html

| work = musicpickups.com

| access-date = 2013-03-10

| archive-url = https://web.archive.org/web/20110513201604/http://www.musicpickups.com/Premier.html

| archive-date = 2011-05-13

| url-status = dead

}} — This site shows some premier guitar using DeArmond pickups.