Murad (cigarette)
{{Short description|Early 20th century brand of Turkish tobacco cigarettes}}
File:Murad cigarettes ad 1900.jpg in 1900]]
Murad was a brand of cigarettes.
History
File:MuradTurksfull1918Life.jpg, 1918]]
Turkish tobacco is sun-cured, which makes it more aromatic and, like flue-cured tobacco, more acidic than air- or smoke-cured tobacco, thus more suitable for cigarette production.{{cite book
|author=Jordan Goodman
|title=Tobacco in History
|page=97
|publisher=Taylor and Francis
|year=1994
|isbn=9780203993651
}}
In the early 1900s, manufactures of Turkish cigarettes tripled their sales and became legitimate competitors to leading brands.
File:Basketball card murad 1910.jpgs issued in 1910 by Murad Cigarettes, featuring Xavier College]]
The New York-based Greek tobacconist Soterios Anargyros produced the hand-rolled Murad cigarettes, made of pure Turkish tobacco.{{Cite web
|url=http://thepastpresented.com/index.php/2017/04/20/the-age-of-advertising-murad-turkish-cigarettes/
|title=The Age of Advertising: Murad Turkish Cigarettes (April 1, 1919) – History, at Random
}}
Lorillard acquired the Murad brand in 1911 through the dissolution of the Cigarette Trust, explaining the high quality of the Murad advertisements in the following years.{{Cite web
|url=http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st210.php&token1=fm_img6338.php&theme_file=fm_mt027.php&theme_name=Early
|title=Stanford Research into the Impact of Tobacco Advertising
|website=tobacco.stanford.edu
}}{{Dead link|date=January 2024 |bot=InternetArchiveBot |fix-attempted=yes }}
= Marketing=
Murad referenced the Oriental roots of their Turkish tobacco blends through pack art and advertising images.{{Cite web
|title=Murad Cigarette Box
|url=https://americanhistory.si.edu/collections/search/object/nmah_1299562
|website=Americanhistory.si.edu
}} Surely one of the most gorgeously over-the-top ad campaigns for any cigarette was the long-running series for Murad brand made by Rea Irvin.
==Collectible cards==
File:Murad colgate football.jpg team on a cigarette card by Turkish cigarettes company Murad (1910)]]
Murad Cigarettes issued a series of cigarette cards featuring the university colors, pennants, and seals of various universities and colleges around 1910. Some cards also featured a vignette of a scene, some sporting like baseball, football, or golf, but others with just general scenes. Tobacco cards were often included in packs of cigarettes until the mid-twentieth century and served to stiffen the cigarette packages, advertise, and encourage product loyalty with the collectible cards.
Decline
Nevertheless, due to the rise of American cigarettes, cigarettes containing only Turkish tobacco, like Murad, Fatima, Helmar, Balkan Sobranie or those supplied by urban tobacconists like Fribourg & Treyer or Sullivan Powell in London, are no longer available.{{cite web|title=Tobacco Timeline: The Twentieth Century 1900-1949--The Rise of the Cigarette|url=http://archive.tobacco.org/resources/history/Tobacco_History20-1.html|work=tobacco.org|accessdate=27 March 2014|archive-date=29 May 2014|archive-url=https://web.archive.org/web/20140529035145/http://archive.tobacco.org/resources/history/Tobacco_History20-1.html|url-status=dead}}
Indeed, tastes in Europe and the United States shifted away from Turkish tobacco and towards Virginia tobacco, during and after the First World War.