Murree beer
{{Short description|Pakistani beer brand}}
{{Infobox beverage
| name = Murree beer
| image =
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| abv = 6 %, 8%, 10%, 12%
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| manufacturer = Murree Brewery, Pakistan
| distributor =
| origin = Pakistan
| introduced = 1860
| discontinued =
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| variants = Murree's Classic Lager
Murree's Millennium Brew
Murree's Special Strong
| related =
| website = {{url|http://www.murreebrewery.com}}
}}
Murree beer is a Pakistani beer manufactured by Murree Brewery. Murree beer is the most popular beer of Pakistan as Murree brewery is the only producer of beer in Pakistan while legal import of foreign beers is prohibited in Pakistan.{{cite web|url=http://www.euromonitor.com/beer-in-pakistan/report |title=Beer in Pakistan |publisher=Euromonitor.com |accessdate=2015-08-04}} It is often known as "Pakistan's legendary beer".{{cite web|url=http://icohol.com/pakistans-murree-beer/ |title=Pakistan's Murree Beer, Pakistan's Legendary Beer |publisher=iCohol.com |date=2013-01-10 |accessdate=2015-08-04}}{{cite web|last=Crilly |first=Rob |url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/8241511/Pakistan-brewerys-beer-battle-with-India.html |title=Pakistan brewery's beer battle with India |newspaper=Telegraph |date=2011-01-06 |accessdate=2015-08-04}} Telegraph called it a "world class lager".{{cite web|last=Foreman |first=Jonathan |url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/9153934/Ale-under-the-veil-the-only-brewery-in-Pakistan.html |title=Ale under the veil: the only brewery in Pakistan |newspaper=Telegraph |date=2012-03-24 |accessdate=2015-08-04}} Murree Beer was awarded a medal for excellence at the Philadelphia Exhibition in 1876 and in the 1867 World Fair.{{cite web |date=June 19, 2005 |author=Matthew Pennington, Associated Press writer |url=https://www.latimes.com/archives/la-xpm-2005-jun-19-adfg-beer19-story.html |title=Business Is Hopping at Pakistan's Only Legal Brewery - latimes |publisher=Articles.latimes.com |access-date=2015-08-04}}
History
After the suppression of the Indian Rebellion of 1857, the British Crown formally took over the administration of the Indian subcontinent from the East India Company, establishing a structured administration based in the Punjab. To meet the demand for beer among British military and civilian personnel, the Murree Brewery was established in 1860.{{cite web|url=https://www.dw.com/en/pakistans-alcohol-prices-surge-during-coronavirus-pandemic/a-57286530|title=Pakistan's alcohol prices surge during coronavirus pandemic|surname=Bari|given=Mavra|date=2021-04-22|department=Asia|website=Deutsche Welle English|url-status=live|archive-url=https://web.archive.org/web/20210423061126/https://www.dw.com/en/pakistans-alcohol-prices-surge-during-coronavirus-pandemic/a-57286530|archive-date=2021-04-23}}
The peak of the brewery's production was during World War II, when Murree produced 1.6 million gallons of Murree beer a year. The boom ended when Pakistan achieved independence from Britain in 1947, with partition of India depriving Murree of a large market of Indian drinkers.
Muree sales and distribution suffered after the prohibition of alcohol began in 1977,{{Cite web|last=Paracha|first=Nadeem F.|title=The curious history of prohibition (and alcohol consumption) in Pakistan|url=https://scroll.in/article/883099/the-curious-history-of-prohibition-and-alcohol-consumption-in-pakistan|access-date=2020-12-28|website=Scroll.in|language=en-US}} which gradually intensified under the rule of Muhammad Zia-ul-Haq.
At the beginning of the COVID-19 pandemic in Pakistan, Murree's brewery was closed for several weeks and all production and distribution ceased during that period; diminished sales resulted in only 50% of expected profits for the year, but this was in contrast to many competitors becoming insolvent. Like many breweries around the world, Murree converted its operations to produce alcohol-based hand sanitizer to support public health efforts.
See also
References
{{reflist|2}}
External links
- [http://www.murreebrewery.com/ Official Website]
- [https://www.draftproducts.com/ Beer Machine]