Musement
{{short description|Online platform for activities, tours, museums, shows and art events}}
{{Infobox website
| name = Musement
| logo = Musement-logo.png
| commercial = yes
| caption =
| company_type =
| founder = Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini
| area_served =
| num_employees =
| language = English, Italian, French, Spanish, German, Dutch, Portuguese, Russian
| advertising =
| launch_date = {{Start date and age|2013|df=yes}}
| owner = TUI Group
| website_type = Tourism
| revenue =
| url = * {{URL|https://www.tuimusement.com/}}
- {{URL|https://www.musement.com/}}
}}
Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. {{cite news | url=https://www.startupbusiness.it/musement-raises-investment-of-950000-usd-360-capital-partners-and-iag-back-the-online-cultural-tourism-platforms-expansion-plan/21496/ | title=Musement raises investment | work=Startupbusiness | date=May 13, 2014}} a service initially focused in Europe and then progressively expanding to the rest of the world.{{cite web |url=https://www.musement.com/us/about-us-2-p/ | title=Musement: About Us | publisher=Musement}} Musement aggregates third-party activities and tickets for users to book online.{{cite news | url=https://www.phocuswire.com/Startup-pitch-Well-funded-Musement-helps-travelers-skip-queues-at-top-sights |title=Startup pitch: Well funded Musement helps travelers skip queues at top sights | first=Sean | last=O'Neil | work=Phocuswire | date=June 9, 2014}} Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,{{Cite news | url=https://skift.com/2017/11/02/tours-and-activities-site-getyourguide-secures-a-75-million-funding-round/ | title=Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round | first=Sean | last=O'Neill | work=Skift | date=November 2, 2017}} Klook, Hong Kong{{En dash}}based startup, and Peek.com, a U.S.-based startup.{{Cite news | url=https://skift.com/2017/10/11/musement-buys-triposo-in-a-still-crowded-tours-and-activities-sector/ | title=Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below | first=Sean | last=O'Neill | work=Skift | date=October 11, 2017}} The headquarters are located in Milan.
History
Founded in mid-2013,{{cite web |url=http://www.venturecapitaly.com/2013/11/musement-raises-690k-from-360-capital_1.html |title=Venture Capital and Startups made in Italy: Musement raises €690k from 360 Capital Partners and IAG (Italian Angels for Growth) to expand internationally |publisher=Venturecapitaly |date=2013-10-31 |access-date=2014-06-16}} Musement was an Italian-based start-up that secured funding from 360 Capital Partners{{cite web |url=http://www.ilsole24ore.com/art/tecnologie/2013-10-30/la-startup-musement--raccoglie-690mila-euro-150549.shtml?uuid=ABVebMa |title=La startup Musement raccoglie 690mila euro |publisher=Il Sole 24 ORE |access-date=2014-06-16}} (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016.{{cite news | url=https://techcrunch.com/2016/11/15/for-your-musement/ | title=Musement, a "digital travel companion" and ticketing platform, raises $10M Series B | work=Techcrunch |date= November 15, 2016}} Musement acquired Triposo in October 2017.{{cite news | url=https://www.phocuswire.com/Consolidation-in-tours-and-activities-as-Musement-acquires-Triposo | title=Consolidation in tours and activities as Musement acquires Triposo | first=Linda | last=Fox | work=Phocuswire | date=10 October 2017}}
In September 2018, Musement was acquired by TUI Group.{{Cite web | url=https://www.webitmag.it/tui-group-acquista-la-startup-italiana-musement_139064/ | title=TUI group acquires italian startup Musement}}{{cite news | url=https://skift.com/2018/09/14/tui-group-buys-musement-as-tours-and-activities-sector-stays-hot-for-deals/ | title=TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals | first=Dan | last=Peltier | work=Skift | date=September 14, 2018}}
In October 2020, the prior TUI Destination Experiences, which owned Musement, was renamed TUI Musement.{{Cite web | url=https://www.qualitytravel.it/tui-destination-experiences-diventa-tui-musement/87364 | title=TUI Destination Experiences diventa TUI Musement}}
References
{{Reflist|1}}
External links
- Musement {{Official website|https://www.musement.com/}}
- [https://www.tuimusement.com/ TUI Musement Official website]
- http://www.livemint.com/Leisure/NNkS8xpWYiTow136V1VRiM/Holidays-can-be-a-breeze.html
- https://web.archive.org/web/20140422030622/http://en.startupbusiness.it/news/musement-launches-ios-app-and-prepares-to-disrupt-global-tour-booking-market
- http://www.venturecapitaly.com/2013/11/musement-raises-690k-from-360-capital_1.html
- http://www.ilsole24ore.com/art/tecnologie/2013-10-30/la-startup-musement--raccoglie-690mila-euro-150549.shtml?uuid=ABVebMa
Category:Online travel agencies
Category:Italian travel websites