MyDeal
{{Short description|Australian e-commerce platform}}
{{Use Australian English|date=April 2024}}
{{Infobox company
| name = MyDeal
| logo = Mydeal-logo.png
| type = Division
| foundation = {{start date|2011}} in Melbourne, Victoria, Australia
| founder = Sean Senvirtne
| key_people = CEO: Sean Senvirtne
Chief Marketing Officer: Ryan Gracie{{Cite web|url=https://mumbrella.com.au/mydeal-appoints-its-first-chief-marketing-officer-from-catch-com-au-684026|title=MyDeal appoints its first chief marketing officer from Catch.com.au|first=Anna|last=Macdonald|date=May 24, 2021|website=Mumbrella}}
CTO: Matthew Hosking
COO: Joshua Mangan
| hq_location = Melbourne, Victoria, Australia
| industry = Online retail, Consumer electronics, Marketplace
| products = Homewares, Furniture, Electronics, Fashion
| owner = Woolworths Group
| homepage = {{URL|https://www.mydeal.com.au}}
}}
MyDeal is an e-commerce platform operating as an online marketplace.
History
Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO.{{Cite web|url=https://www.smartcompany.com.au/plus/mydeal-sean-senvirtne/|title=How MyDeal grew its sales 10x in only five years|first=Kye|last=White|date=December 7, 2021|website=SmartCompany}} Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.{{Cite web|url=https://www.smartcompany.com.au/entrepreneurs/influencers-profiles/how-mydeal-founder-sean-senvirtne-bootstrapped-his-way-to-build-a-30-million-online-retail-business/|title=How MyDeal founder Sean Senvirtne bootstrapped his way to build a $30 million online retail business|first=Dominic|last=Powell|date=August 16, 2016|website=SmartCompany}}{{Cite web|url=https://www.smh.com.au/business/small-business/mydeal-joins-the-e-commerce-ipo-bandwagon-20201019-p566e8.html|title=MyDeal joins the e-commerce IPO bandwagon|first=Cara|last=Waters|date=October 19, 2020|website=The Sydney Morning Herald}}
In 2021, MyDeal expanded{{Cite web|url=https://www.afr.com/technology/mydeal-ponders-ipo-after-maturing-and-making-a-profit-20190820-p52iz0|title=MyDeal ponders IPO after 'maturing' and making a profit|date=August 26, 2019|website=Australian Financial Review}}{{Cite web|url=https://thesentiment.com.au/mydeal-com-au-seeks-40m-ipo-as-aussie-tech-boom-rolls-on/|title=MyDeal.com.au seeks $40m IPO as Aussie tech boom rolls on|first=Bronte |last=Moore|date=October 16, 2020}} its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).{{Cite web|url=https://mumbrella.com.au/mydeal-appoints-its-first-chief-marketing-officer-from-catch-com-au-684026|title=MyDeal appoints its first chief marketing officer from Catch.com.au|first=Anna|last=Macdonald|date=May 24, 2021|website=Mumbrella}} Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.{{Cite web|url=https://mumbrella.com.au/mydeal-launches-new-brand-identity-currently-in-4-way-pitch-699076|title=MyDeal launches new brand identity with a smiling 'y'|first=Anna|last=Macdonald|date=August 18, 2021|website=Mumbrella}}
In September 2022,{{Cite web |date=May 20, 2022 |title=Woolworths defends $243m offer for MyDeal |url=https://www.afr.com/companies/retail/woolworths-snaps-up-mydeal-com-au-in-243m-deal-20220520-p5an0k |website=Australian Financial Review}} it was acquired by Woolworths Group,{{Cite web |last=Sharples |first=Sarah |date=May 23, 2022 |title=Woolworths offers to buy MyDeal for $243m |url=https://www.news.com.au/finance/business/retail/woolworths-offers-to-buy-mydeal-for-243m/news-story/6585623bf0ee81391b9c8da01ceaa24a |access-date=May 21, 2024 |website=news.com.au}} a major retail company in Australia.
In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.{{Cite news|url=https://www.theguardian.com/australia-news/2022/oct/15/woolworths-says-22-million-mydeal-customers-details-exposed-in-data-breach|title=Woolworths says 2.2 million MyDeal customers' details exposed in data breach|agency=Australian Associated Press|date=October 15, 2022|newspaper=The Guardian}} The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.{{Cite web|url=https://www.afr.com/companies/retail/woolworths-ceo-apologises-for-mydeal-data-breach-20221025-p5bsr1|title=Woolworths CEO apologises for MyDeal data breach|date=October 26, 2022|website=Australian Financial Review}}