NAD Electronics

{{Infobox company

| name = NAD Electronics

| logo = NAD logo.jpg

| type = Private company

| foundation = 1972

| founder = Dr. Martin L. Borish

| location = Pickering, Ontario, Canada

| industry = Electronics

| products = Hi-fi equipment

| parent = Lenbrook Group

| homepage = http://www.nadelectronics.com/

}}

File:NAD 3060 - Front (9103966544).jpg

File:NAD3020 amplifier.JPG integrated amplifier]]

File:NAD AV components at HighEnd-2009 (3556454443crop).jpg

NAD Electronics, (an abbreviation New Acoustic Dimension), is a brand name of an electronics firm whose products include home hi-fi amplifiers and related components.

In 1972, the company was founded in London by Dr. Martin L. Borish, an electrical engineer with a PhD in physics.Tellig, Sam, [http://nadelectronics.com/reviews/Stereophile-Reviews-C375BEE-C565BEE "Stereophile Reviews C375BEE C565BEE"] {{webarchive|url=https://web.archive.org/web/20110721164900/http://nadelectronics.com/reviews/Stereophile-Reviews-C375BEE-C565BEE |date=21 July 2011 }}, Stereophile, 3 January 2010Lyons, Daniel, [https://www.forbes.com/forbes/2004/0510/172.html "Digital Dislocation"], Forbes, 10 May 2004Cf. NAD company website Its most famous product is the late-1970s NAD 3020, an integrated amplifier designed by Bjørn Erik Edvardsen, which was highly regarded by various magazines in Britain.[http://nadelectronics.com/awards/Hi-Fi-That-Rocked "Hi-Fi That Rocked: NAD 3020 Integrated Amplifier"] {{Webarchive|url=https://web.archive.org/web/20110721164848/http://nadelectronics.com/awards/Hi-Fi-That-Rocked |date=21 July 2011 }}, Hi-Fi Choice, May 2006Fremer, Michael, [http://nadelectronics.com/reviews/Stereophile-M3-Review "Stereophile M3 Review"] {{Webarchive|url=https://web.archive.org/web/20110721164918/http://nadelectronics.com/reviews/Stereophile-M3-Review |date=21 July 2011 }}, Stereophile, January 2007. "Like the 3020, the M3 is the product of NAD's director of advanced development, Bjørn Erik Edvardsen, and Asian manufacturing expertise, this time in the People's Republic of China."

NAD was one of the first audio manufacturers to outsource the manufacturing of its products to electronics factories in East Asia.

NAD was acquired by the Danish firm AudioNord in 1991 and subsequently sold in 1999 to the Lenbrook Group of Pickering, Ontario, Canada.[http://www.stereophile.com/news/10431/index.html "Lenbrook Group adds NAD to Roster"], Stereophile, 25 April 1999

Power-supply design

NAD focuses on the concept of effective power, potentially enabling delivery of dynamic power bursts far in excess of their rated RMS power.Ford, Jez [https://www.avhub.com.au/features/sound-image/a-history-of-nad-517759 "A history of NAD"], Sound+Image magazine, Aug/Sep 2017 The key to this feature requires use of a flexible power supply which stores significant reserve current for quick release at moments of high musical load. Originally developed at NAD by Phill Marshall, NAD's various incarnations of his design have been associated with different names over the years including Power Envelope and recently PowerDrive.

Additional benefits of this approach include the fact that amplifiers using this technology can handle complex, real-life, lower-impedance loudspeaker loads as compared with the simple 8-ohm resistor typically used to calculate advertised power ratings and the fact that the circuitry in this approach requires less cooling, while maintaining ability to handle complex impedance loads as low as 2 ohms.

NAD Technology in Bluesound

Two Bluesound amplified wireless streaming products, Pulse and Powernode, feature NAD direct digital technology.{{cite web|title=Streaming With Bluesound, Via NAD And PSB |last=Hunt |first=Kevin |publisher= Hartford Courant |date= 28 February 2014|url= https://www.courant.com/2014/02/28/kevin-hunt-review-streaming-with-bluesound-via-nad-and-psb-2 |location=Hartford, CT |access-date= 21 April 2025}}

It is also integrated into their line of receivers, such as the NAD 758v3 and NAD 777v3.