NBC10 Boston

NBC10 Boston (call sign WBTS-CD, channel 15 and cable channel 10) is a television station in Boston, Massachusetts, United States, owned and operated by the NBC television network. It broadcasts from studios in Needham—shared with NBC Sports Boston, New England Cable News, and Telemundo station WNEU—and the transmitter of WGBX-TV in the same city.

Beginning in 2015, speculation emerged that corporate parent NBCUniversal was interested in taking the affiliation in Boston from its affiliate of 20 years, WHDH (channel 7), after it expired at the end of 2016. NBCUniversal already owned New England Cable News and WNEU, whose transmitter was in southern New Hampshire. This was confirmed in January 2016, when the network announced it would start a new station, to be known as NBC Boston, at the start of 2017. WHDH's owner, Sunbeam Television, unsuccessfully sued NBC in an attempt to prevent the network from moving its affiliation. To serve as the broadcast outlet for NBC Boston, NBC acquired WTMU-LP, a low-power station which rebroadcast WNEU, and gave it the new call sign WBTS-LD.

NBC Boston began broadcasting on January 1, 2017, on WBTS-LD and subchannels of WNEU and WMFP to provide full regional coverage. It became known as NBC10 Boston, reflecting its cable channel, after its first year on air. After the 2017 broadcast incentive auction, NBC acquired an additional low-power TV license in the Boston area, the former WYCN-CD in Nashua, New Hampshire. This license had sold its spectrum and agreed to share a channel with WGBX-TV, a full-power TV station in Boston, giving it a full-market signal; the original WBTS-LD then became WYCN-LD and was moved to Providence, Rhode Island, as a Telemundo station.

NBC10 Boston debuted local newscasts from its first day on air, utilizing the resources of the existing NECN–WNEU operation; NBC hired longtime Boston TV meteorologist Pete Bouchard concurrent with the station's launch. It has generally struggled in local news ratings since its debut.

History

=Creation=

NBC came into possession of two Boston-market media assets in the 2000s and early 2010s. In 2002, it acquired channel 60 in Merrimack, New Hampshire, then WPXB-TV, from Paxson Communications Corporation. The $26 million transaction came about because NBC had a right of first refusal on the station.{{Cite news|url=https://www.nexttv.com/news/nbc-acquires-wpxb-tv-93723|first=Steve|last=McClellan|title=NBC acquires WPXB-TV|date=September 4, 2002|work=Broadcasting & Cable|access-date=June 30, 2024|archive-date=June 30, 2024|archive-url=https://web.archive.org/web/20240630211559/https://www.nexttv.com/news/nbc-acquires-wpxb-tv-93723|url-status=live}} Channel 60 became WNEU and was switched from home shopping programming to the NBC-owned Telemundo Spanish-language network.{{Cite news|url=https://www.bizjournals.com/boston/stories/2003/01/13/daily48.html|work=Boston Business Journal|date=January 16, 2003|title=ValueVision to acquire Boston's WWDP television station|access-date=June 30, 2024|archive-date=May 25, 2022|archive-url=https://web.archive.org/web/20220525055225/https://www.bizjournals.com/boston/stories/2003/01/13/daily48.html|url-status=live}} NBC outsourced operations of the new Telemundo station to ZGS Communications, owner of existing Telemundo affiliate WTMU-LP,{{cite web|title=Joint Sales and Time Brokerage Agreement|url=https://stations.fcc.gov//collect/files/51864/Time%20brokerage%20agreements/25APRIL2003%20Joint%20Sales-License%20Agreement%20%2813588038188668%29_.pdf|website=TV Station Profiles & Public Inspection Files|publisher=Federal Communications Commission|access-date=December 24, 2015|date=March 27, 2003|archive-url=https://web.archive.org/web/20151225142444/https://stations.fcc.gov//collect/files/51864/Time%20brokerage%20agreements/25APRIL2003%20Joint%20Sales-License%20Agreement%20%2813588038188668%29_.pdf|archive-date=December 25, 2015|url-status=live}} and the two stations simulcast programming.{{cite web|last1=Fybush|first1=Scott|title=Prudential Tower, Boston|url=http://www.fybush.com/sites/2004/site-040709.html|website=Tower Site of the Week|access-date=December 24, 2015|date=July 9, 2004|quote=WTMU-LP (Channel 32) also calls the Pru roof home, providing Telemundo programming to Boston (and serving as the originator for the programming also seen on WNEU, channel 60, in Merrimack, N.H.)|archive-url=https://web.archive.org/web/20151225094823/http://www.fybush.com/sites/2004/site-040709.html|archive-date=December 25, 2015|url-status=live}} NBC merged with cable company Comcast in 2011.{{Cite news|date=January 29, 2011|url=https://money.cnn.com/2011/01/29/news/companies/comcast_ge_nbc/index.htm|work=CNN Money|title=Comcast and GE complete NBC deal|access-date=June 30, 2024|archive-date=September 29, 2022|archive-url=https://web.archive.org/web/20220929230312/https://money.cnn.com/2011/01/29/news/companies/comcast_ge_nbc/index.htm|url-status=live}} Comcast was the owner of New England Cable News (NECN), a regional cable news channel that had originally been a partnership with Hearst Television before Comcast bought out Hearst in 2009.{{r|hungry}} In 2014, it ended the agreement with ZGS in Boston and took full control of WNEU.{{cite web|title=Narrative Description of Recruiting and Outreach Efforts|url=https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101657499&qnum=5020©num=1&exhcnum=1|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=December 24, 2015|date=December 1, 2014|archive-url=https://web.archive.org/web/20151225161700/https://licensing.fcc.gov/cdbs/CDBS_Attachment/getattachment.jsp?appn=101657499&qnum=5020©num=1&exhcnum=1|archive-date=December 25, 2015|url-status=live}}{{cite news|title=NBCUniversal makes major investment in Telemundo stations|url=http://hispanicad.com/el-blog/television/nbcuniversal-makes-major-investment-telemundo-stations|access-date=December 24, 2015|work=HispanicAd.com|date=November 5, 2014|archive-url=https://web.archive.org/web/20151225143104/http://hispanicad.com/el-blog/television/nbcuniversal-makes-major-investment-telemundo-stations|archive-date=December 25, 2015|url-status=live}}

Over the course of the early 2010s, NBC made major investments in its Boston-area operations. The two stations moved into a new facility in Newton, Massachusetts, and in August 2015, WNEU debuted local newscasts for the first time in its history. This prompted speculation in the industry that NBC was preparing to take the network affiliation from WHDH (channel 7) after its existing agreement expired at the end of 2016. In a feature article, Broadcasting & Cable described Boston as a "treasured quarry" for NBC and noted that WHDH's owner, Sunbeam Television president Edmund Ansin, had no desire to sell. There had been disagreements between NBC and WHDH, most notably in 2009 when Ansin threatened to preempt The Jay Leno Show, a nightly 10 p.m. talk show, for local news.{{Cite news|url=https://www.nexttv.com/news/everyone-s-hungry-boston-market-143736|date=August 31, 2015|first=Michael|last=Malone|work=Broadcasting & Cable|title=Everyone's Hungry For Boston Market|access-date=June 30, 2024|archive-date=June 30, 2024|archive-url=https://web.archive.org/web/20240630211600/https://www.nexttv.com/news/everyone-s-hungry-boston-market-143736|url-status=live}} Ansin later revealed that he had turned down a $200 million offer from NBC for the station in September 2015.{{r|tbg-ansinspeaks}} On October 1, 2015, The Boston Globe reported that NBC had considered moving the affiliation to NECN rather than to a broadcast channel,{{cite news|title=NBC talks with Ch. 7 could bring shake-up to Boston TV|url=https://www.bostonglobe.com/business/2015/09/30/talks-between-nbc-could-shake-boston/ZtdmbRyk22jycRoHY8IUDI/story.html|work=The Boston Globe|access-date=December 16, 2015|archive-url=https://web.archive.org/web/20151221194135/http://www.bostonglobe.com/business/2015/09/30/talks-between-nbc-could-shake-boston/ZtdmbRyk22jycRoHY8IUDI/story.html|archive-date=December 21, 2015|url-status=live}} though this was seen as impractical for legal reasons and because NECN's coverage extended beyond the Boston market.{{r|ne1-wneu}}

On December 15, 2015, New England One reported, citing internal sources, that NBCUniversal had declined to renew its affiliation with WHDH and was in the process of preparing WNEU to become an NBC owned-and-operated station by expanding its news operation, including hiring former WHDH meteorologist Pete Bouchard.{{cite web|title=Beantown Breakup - NBC Actually Leaving WHDH?|url=http://www.newenglandone.com/news/local-news/item/1284-beantown-breakup-nbc-actually-leaving-whdh.html|website=New England One|access-date=December 16, 2015|archive-url=https://web.archive.org/web/20151219024224/http://www.newenglandone.com/news/local-news/item/1284-beantown-breakup-nbc-actually-leaving-whdh.html|archive-date=December 19, 2015|url-status=live}} The Boston Herald reported two days later that the station would prospectively be branded as NBC Boston and that WNEU's existing Telemundo programming could be moved to a different subchannel. Following the reports, Paul Magnes, WHDH's vice president and general manager, told the Herald that the station still expected its NBC affiliation to be renewed, while NBCUniversal declined to comment.{{cite news|last1=Fee|first1=Gayle|last2=Heslam|first2=Jessica|title=NBC dials up heat: Ch. 7 set to lose network affiliation|url=http://www.bostonherald.com/news/local_coverage/2015/12/nbc_dials_up_heat_ch_7_set_to_lose_network_affiliation|access-date=December 17, 2015|work=Boston Herald|date=December 17, 2015|archive-date=April 19, 2023|archive-url=https://web.archive.org/web/20230419223653/https://www.bostonherald.com/2015/12/17/nbc-dials-up-heat-ch-7-set-to-lose-network-affiliation-in-2017/|url-status=live}}

On January 7, 2016, Valari Staab, president of NBC Owned Television Stations, confirmed that NBC had declined to renew its affiliation with WHDH beyond the end of 2016 and would launch NBC Boston on January 1, 2017. Staab cited NBC's investments in NECN and WNEU as providing the basis for the company to launch its own NBC station in the market. At the time, no specifics were given as to broadcast carriage for the new NBC Boston service.{{cite web|title=NBCU Launching NBC O&O in Boston Next Year|url=http://www.broadcastingcable.com/news/local-tv/nbcu-launching-nbc-oo-boston-next-year/146769|website=Broadcasting & Cable|date=January 7, 2016 |access-date=January 7, 2016|archive-url=https://web.archive.org/web/20160108054529/http://www.broadcastingcable.com/news/local-tv/nbcu-launching-nbc-oo-boston-next-year/146769|archive-date=January 8, 2016|url-status=live}}{{cite web|title=NBC to Launch NBC Boston Next Year|url=http://www.adweek.com/tvspy/nbc-to-launch-nbc-boston-next-year/161346|website=TVSpy|date=January 7, 2016 |access-date=January 7, 2016|archive-url=https://web.archive.org/web/20160108054529/http://www.adweek.com/tvspy/nbc-to-launch-nbc-boston-next-year/161346|archive-date=January 8, 2016|url-status=live}}{{cite news|title=NBC Moves To Cut Ties With WHDH And Establish Its Own Boston Station|url=https://news.wgbh.org/post/nbc-moves-cut-ties-whdh-and-establish-its-own-boston-station|work=WGBH|last=Rooney|first=Emily|author-link=Emily Rooney|access-date=December 31, 2017|date=January 7, 2016|archive-url=https://web.archive.org/web/20180101135340/https://news.wgbh.org/post/nbc-moves-cut-ties-whdh-and-establish-its-own-boston-station|archive-date=January 1, 2018|url-status=live}}

Sunbeam mounted a defense of its NBC affiliation in public. In court, Ansin argued that WNEU's transmitter, which was not centrally located at the time, did not provide adequate coverage and served 4 million fewer people.{{cite news|title=TV affiliate talks still up in the airwaves|url=https://www.bostonglobe.com/business/2015/12/17/negotiations-between-nbc-and-whdh-channel-heat/amcGSQjd6fJywWqMX9fT9N/story.html|access-date=December 19, 2015|work=The Boston Globe|date=December 18, 2015|archive-url=https://web.archive.org/web/20151220084815/http://www.bostonglobe.com/business/2015/12/17/negotiations-between-nbc-and-whdh-channel-heat/amcGSQjd6fJywWqMX9fT9N/story.html|archive-date=December 20, 2015|url-status=live}} Shortly before the launch of NBC Boston was confirmed, Ansin told The Globe, "No network has elected to give up such a strong station and go to a startup station".{{cite news|last1=Leung|first1=Shirley|title=To Channel 7 owner, NBC's offer is $300 million too little|url=https://www.bostonglobe.com/business/2015/12/22/ansin-owner-whdh-accuses-nbc-playing-hardball-with-channel-negotiations/o9giEDI4eYIoPeuzRbw8DN/story.html|access-date=December 23, 2015|work=The Boston Globe|date=December 23, 2015|archive-url=https://web.archive.org/web/20151224104118/http://www.bostonglobe.com/business/2015/12/22/ansin-owner-whdh-accuses-nbc-playing-hardball-with-channel-negotiations/o9giEDI4eYIoPeuzRbw8DN/story.html|archive-date=December 24, 2015|url-status=live}} On March 10, 2016, Sunbeam Television sued Comcast in the District Court for the District of Massachusetts, arguing that moving NBC to WNEU would violate antitrust law by strengthening its near-monopoly position in the market as well as Federal Communications Commission (FCC)–imposed conditions on Comcast's acquisition of NBC, as the company had agreed not to reduce over-the-air coverage of NBC or use its cable holdings to influence affiliation negotiations.{{cite web|title=Here's an Update on NBC Boston|url=http://www.adweek.com/tvspy/heres-an-update-on-nbc-boston/165866|website=TVSpy|date=March 11, 2016 |publisher=Adweek|access-date=March 13, 2016|archive-url=https://web.archive.org/web/20160313173646/http://www.adweek.com/tvspy/heres-an-update-on-nbc-boston/165866|archive-date=March 13, 2016|url-status=live}}{{cite news|title=WHDH Suing Comcast Over Loss Of Affiliation|url=http://www.tvnewscheck.com/article/93008/whdh-suing-comcast-over-loss-of-affiliation|access-date=March 10, 2016|work=TVNewsCheck|archive-url=https://web.archive.org/web/20180718084053/https://tvnewscheck.com/article/93008/whdh-suing-comcast-over-loss-of-affiliation/|archive-date=July 18, 2018|url-status=live}}{{cite news|title=Channel 7 owner sues Comcast in NBC fight|url=https://www.bostonglobe.com/business/2016/03/10/channel-owner-sues-comcast-nbc-fight/gfJLMqhkmPFJazERwGL7pO/story.html|access-date=March 10, 2016|work=The Boston Globe|archive-url=https://web.archive.org/web/20160311020257/https://www.bostonglobe.com/business/2016/03/10/channel-owner-sues-comcast-nbc-fight/gfJLMqhkmPFJazERwGL7pO/story.html|archive-date=March 11, 2016|url-status=live}} On May 16, 2016, the lawsuit was dismissed; the judge found that the signal issue was "not a concern that WHDH has standing to redress" and noted, "[A]bsent any actionable harm attributable to Comcast, it is simply an indurate consequence of doing business in a competitive and unsentimental marketplace."{{cite news|last1=McGovern|first1=Bob|title=Judge tosses suit by WHDH over network dispute|url=http://www.bostonherald.com/news/local_coverage/herald_bulldog/2016/05/judge_tosses_suit_by_whdh_over_network_dispute|access-date=May 17, 2016|work=Boston Herald|date=May 16, 2016|archive-url=https://web.archive.org/web/20160518105409/http://www.bostonherald.com/news/local_coverage/herald_bulldog/2016/05/judge_tosses_suit_by_whdh_over_network_dispute|archive-date=May 18, 2016|url-status=live}}

During this time, it was unclear how NBC Boston would be broadcast to viewers, and NBC was linked to several options, including acquiring WBPX-TV (channel 68) from Ion Television{{cite web|title=WHDH, NBC scramble in wake of ugly split|url=http://www.bostonherald.com/entertainment/inside_track/2016/05/whdh_nbc_scramble_in_wake_of_ugly_split|website=Boston Herald|date=May 18, 2016 |access-date=May 18, 2016|archive-url=https://web.archive.org/web/20160519112117/http://www.bostonherald.com/entertainment/inside_track/2016/05/whdh_nbc_scramble_in_wake_of_ugly_split|archive-date=May 19, 2016|url-status=live}} or WFXT (channel 25), Boston's Fox affiliate, from Cox Television.{{cite web|title=Is Fox the fix for local TV turmoil?|url=http://www.bostonherald.com/entertainment/inside_track/2016/06/is_fox_the_fix_for_local_tv_turmoil|website=Boston Herald|date=June 13, 2016 |access-date=June 15, 2016|archive-url=https://web.archive.org/web/20160614121809/http://www.bostonherald.com/entertainment/inside_track/2016/06/is_fox_the_fix_for_local_tv_turmoil|archive-date=June 14, 2016|url-status=live}} On August 31, 2016, NBC moved a step closer to securing signals for NBC Boston by agreeing to buy WTMU-LP from ZGS Communications for $100,000. Concurrently, ZGS entered into a local programming and marketing agreement with another NBCUniversal subsidiary—WBTS Television, LLC—to operate WTMU-LP.{{cite web|title=Application For Transfer Of Control Of A Corporate Licensee Or Permittee, Or For Assignment Of License Or Permit Of TV Or FM Translator Station Or Low Power Television Station|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1737576&Service=TX&Form_id=345&Facility_id=64996|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=September 19, 2016|date=September 15, 2016|archive-url=https://web.archive.org/web/20160925014144/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1737576&Service=TX&Form_id=345&Facility_id=64996|archive-date=September 25, 2016|url-status=live}} The sale was approved by the FCC on October 28, 2016,{{cite web|title=Application Search Details|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1737576|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=November 1, 2016|archive-url=https://web.archive.org/web/20161104032912/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1737576|archive-date=November 4, 2016|url-status=live}} and completed on November 4, 2016.{{cite web|title=Consummation Notice|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1744050&Service=TX&Form_id=905&Facility_id=64996|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=November 8, 2016|archive-url=https://web.archive.org/web/20161108140842/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1744050&Service=TX&Form_id=905&Facility_id=64996|archive-date=November 8, 2016|url-status=live}} The acquisition, though not specifying WTMU-LP, was announced as part of NBC's coverage plan.{{cite news|last1=Leung|first1=Shirley|title=NBCUniversal buys local station that could play role in NBC Boston|url=https://www.bostonglobe.com/business/2016/09/19/nbcuniversal-buys-local-station-that-could-play-role-nbc-boston/czuFvRBxmKnoWcmJrPO8CK/story.html|access-date=September 20, 2016|work=The Boston Globe|date=September 20, 2016|archive-url=https://web.archive.org/web/20160921191220/http://www.bostonglobe.com/business/2016/09/19/nbcuniversal-buys-local-station-that-could-play-role-nbc-boston/czuFvRBxmKnoWcmJrPO8CK/story.html|archive-date=September 21, 2016|url-status=live}}{{cite news|last1=Eck|first1=Kevin|title=NBC Gives Partial Look at How it Will Broadcast to Boston|url=http://www.adweek.com/tvspy/nbc-gives-partial-look-at-how-it-will-broadcast-to-boston/178205|access-date=September 20, 2016|work=TVSpy|date=September 19, 2016|archive-url=https://web.archive.org/web/20160921194410/http://www.adweek.com/tvspy/nbc-gives-partial-look-at-how-it-will-broadcast-to-boston/178205|archive-date=September 21, 2016|url-status=live}} The station's call letters were changed to WBTS-LD on October 6, 2016;{{cite web|title=Call Sign History (WBTS-LD)|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=64996&Callsign=WBTS-LD|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=October 6, 2016|archive-url=https://web.archive.org/web/20161010174100/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=64996&Callsign=WBTS-LD|archive-date=October 10, 2016|url-status=live}} on October 25, the station received FCC approval to change its major virtual channel to 8.{{cite web|title=FCC approval to switch its PSIP virtual channel number|url=https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076ff35637e5610157fce0e3f50c59|format=PDF|publisher=Federal Communications Commission|access-date=December 30, 2016|date=October 25, 2016|archive-url=https://web.archive.org/web/20161230161727/https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076ff35637e5610157fce0e3f50c59|archive-date=December 30, 2016|url-status=live}}{{efn|This was necessary for a variety of reasons. WTMU-LP had broadcast on analog channel 46. Major virtual channel 46 was unavailable because of WWDP, which had also broadcast on channel 46. The ATSC standards specify that the first option in this case is to use the physical channel number of the other station, in this case 10. However, the new digital signal overlapped another station using major channel 10, WJAR-TV in Providence, Rhode Island.}}

=Launch=

File:Bostoncountdown-logo-black.png

On November 1, 2016, NBCUniversal officially announced that it would broadcast its NBC Boston on WBTS-LD and a subchannel of WNEU, as well as details surrounding the station's launch programming and news department. General manager Mike St. Peter pointed out that, although the two stations combined would not have the same over-the-air coverage as WHDH, 97% of viewers in the Boston market were pay television subscribers, and NBC would "continue to look for how we can improve over-the-air service". On November 10, the stations launched a transitional programming service branded as Countdown NBC Boston. Designed to promote the switch and assist viewers in locating NBC Boston's over-the-air channels, the service featured NBC Boston's future syndicated programming, programs from Cozi TV, and newscasts from NECN. The NBC Boston website and social media outlets were also launched at this time.{{cite web|title=NBC Boston Gets Soft Launch in Market|url=http://www.adweek.com/tvspy/nbc-boston-gets-soft-launch-in-market/181659|website=TVSpy|date=November 10, 2016 |publisher=Adweek|access-date=November 12, 2016|archive-url=https://web.archive.org/web/20161111155101/http://www.adweek.com/tvspy/nbc-boston-gets-soft-launch-in-market/181659|archive-date=November 11, 2016|url-status=live}} To further improve coverage, on December 12, NBC announced that it had leased a subchannel on WMFP in Lawrence.{{cite news|url=http://www.bostonherald.com/news/local_coverage/herald_bulldog/2016/12/nbc_boston_links_with_hub_station_wmfp_to_boost_signal|title=NBC Boston links with Hub station WMFP to boost signal|last=Reimer|first=Alex|work=Boston Herald|access-date=December 12, 2016|archive-url=https://web.archive.org/web/20161213020400/http://www.bostonherald.com/news/local_coverage/herald_bulldog/2016/12/nbc_boston_links_with_hub_station_wmfp_to_boost_signal|archive-date=December 13, 2016|url-status=live}}{{cite news|title=What you need to know about NBC's channel flip in Boston|url=https://www.bostonglobe.com/business/2016/12/30/what-you-need-know-about-nbc-channel-flip-boston/oUfR7VTVRglcFNDxeqGZHM/story.html|work=The Boston Globe|access-date=January 1, 2017|archive-url=https://web.archive.org/web/20161231184251/https://www.bostonglobe.com/business/2016/12/30/what-you-need-know-about-nbc-channel-flip-boston/oUfR7VTVRglcFNDxeqGZHM/story.html|archive-date=December 31, 2016|url-status=live}}

The NBC affiliation switch in Boston also affected many cable systems in Atlantic Canada, which use Boston-market TV stations to provide the major U.S. networks. The Canadian Radio-television and Telecommunications Commission (CRTC) received an application from Bell Canada to distribute WBTS in November 2016;{{cite web|url=https://services.crtc.gc.ca/pub/ListeInterventionList/Default-Defaut.aspx?en=2016-1170-8&dt=i&lang=e&S=C&PA=B&PT=PT1&PST=A|title=Interventions to CRTC Application 2016-1170-8|publisher=Canadian Radio-television and Telecommunications Commission|date=December 2, 2016|access-date=December 3, 2016|archive-date=October 2, 2021|archive-url=https://web.archive.org/web/20211002050056/https://services.crtc.gc.ca/pub/ListeInterventionList/Default-Defaut.aspx?en=2016-1170-8&dt=i&lang=e&S=C&PA=B&PT=PT1&PST=A|url-status=live}} the request was approved by the CRTC on December 20, 2016, and on January 1, 2017, NBC Boston replaced WHDH on a variety of cable and satellite systems in the region.{{cite web|last=Faguy|first=Steve|url=https://montrealgazette.com/entertainment/television/nbc-station-switch-affects-many-tv-subscribers-in-eastern-canada|title=NBC station switch affects many TV subscribers in Eastern Canada|work=Montreal Gazette|access-date=January 7, 2017|archive-url=https://web.archive.org/web/20170103121042/http://montrealgazette.com/entertainment/television/nbc-station-switch-affects-many-tv-subscribers-in-eastern-canada|archive-date=January 3, 2017|url-status=live}}

File:NBC Boston logo.png

NBC Boston assumed the NBC affiliation at 3:00 a.m. on January 1, 2017. The preceding night, its news anchors, Phil Lipof and Shannon Mulaire, led coverage of Boston's First Night New Year's Eve festivities.{{cite web|url=https://variety.com/2016/tv/news/nbc-boston-affiliate-switch-1201950263/|first=Cynthia|last=Littleton|title=NBCUniversal Gambles in Beantown With NBC Boston Launch|work=Variety|date=December 30, 2016|access-date=December 30, 2016|archive-url=https://web.archive.org/web/20161231005636/http://variety.com/2016/tv/news/nbc-boston-affiliate-switch-1201950263/|archive-date=December 31, 2016|url-status=live}}{{cite web|title=NBC Boston Launches Jan. 1 on Channel 10 on Most Providers|url=http://www.necn.com/news/business/NBC-Boston-Launches-January-1-on-Channel-10-on-Most-Providers-399485161.html|website=NECN|date=November 2016 |publisher=NBCUniversal Media LLC|access-date=November 2, 2016|archive-url=https://web.archive.org/web/20161102160636/http://www.necn.com/news/business/NBC-Boston-Launches-January-1-on-Channel-10-on-Most-Providers-399485161.html|archive-date=November 2, 2016|url-status=live}}{{cite web|title=NBC's New Boston O&O, WBTS, Sets Lineup|url=http://www.tvnewscheck.com/article/98933/nbcs-new-boston-oo-wbts-sets-lineup|website=TVNewsCheck|date=November 2016 |access-date=November 2, 2016|archive-url=https://web.archive.org/web/20170924141834/http://www.tvnewscheck.com/article/98933/nbcs-new-boston-oo-wbts-sets-lineup|archive-date=September 24, 2017|url-status=live}}{{cite news|title=Where you can find the new NBC Boston on your remote|url=https://www.bostonglobe.com/business/2016/10/31/where-you-can-find-new-nbc-boston-your-remote/zRfa8wxVs5e9va8OMK7gQL/story.html|work=The Boston Globe|access-date=November 2, 2016|archive-url=https://web.archive.org/web/20161104044313/http://www.bostonglobe.com/business/2016/10/31/where-you-can-find-new-nbc-boston-your-remote/zRfa8wxVs5e9va8OMK7gQL/story.html|archive-date=November 4, 2016|url-status=live}}

File:Secretary Kerry Conducts an Interview With Alison King of NBC Boston in Cambridge, Massachusetts (31401574703).jpg in January 2017]]

Analysts described NBC's move as a gamble given the ratings strength of WHDH and the need to educate viewers on where NBC programming could be seen, particularly given that there was no one channel to promote. Promotion ahead of the launch included audio and transit advertising as well as pop-up events where news anchors handed out hot chocolate at shopping centers. The station was rebranded as NBC10 Boston at the start of 2018, emphasizing its cable channel.{{cite web|title=NBC Boston adds '10' to name, logo|url=http://www.newscaststudio.com/2018/01/02/nbc-10-boston/|website=NewscastStudio|date=January 2, 2018|access-date=April 4, 2018|archive-url=https://web.archive.org/web/20180405024149/http://www.newscaststudio.com/2018/01/02/nbc-10-boston/|archive-date=April 5, 2018|url-status=live}}

=Another signal switch=

The broadcast incentive auction held later in 2017 led to further changes as a number of Boston-area television stations sold their spectrum and agreed to share channels with other broadcasters. Among these stations was WMFP,{{cite news |author= |title=Here are the local TV stations selling their broadcast frequencies |url=https://www.bostonglobe.com/business/2017/04/13/here-are-local-stations-selling-their-broadcast-frequencies/B7UAD0FrTids6Ws4UPSWvK/story.html |work=The Boston Globe |location=Boston, Massachusetts |date=April 13, 2017 |archive-url=https://web.archive.org/web/20180718055048/https://www.bostonglobe.com/business/2017/04/13/here-are-local-stations-selling-their-broadcast-frequencies/B7UAD0FrTids6Ws4UPSWvK/story.html |archive-date=July 18, 2018 |url-status=live }} which entered into a channel sharing agreement with WWDP, whose signal is marginal in Boston and other areas to the north.{{cite web|url=https://www.rabbitears.info/contour.php?appid=25076ff3654dbe5d0165c91cf40a49cd&site=1&map=Y|title=RabbitEars Coverage Map for WWDP|website=RabbitEars.info|access-date=June 30, 2019}}{{cite web|title=Modification of a Licensed Facility for DTV Application|url=https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076ff35e13fe99015e2ec691fe1097&id=25076ff35e13fe99015e2ec691fe1097&goBack=N|website=Licensing and Management System|publisher=Federal Communications Commission|access-date=September 7, 2017|date=September 6, 2017|archive-url=https://web.archive.org/web/20170908070917/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076ff35e13fe99015e2ec691fe1097&id=25076ff35e13fe99015e2ec691fe1097&goBack=N|archive-date=September 8, 2017|url-status=live}}

On October 18, 2017, NBC agreed to purchase WYCN-CD,{{cite web|title=Application for Consent to Assignment of Broadcast Station Construction Permit or License|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1769714&Service=DC&Form_id=314&Facility_id=9766|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=October 30, 2017|date=October 27, 2017|archive-url=https://web.archive.org/web/20171107033057/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1769714&Service=DC&Form_id=314&Facility_id=9766|archive-date=November 7, 2017|url-status=live}} a Nashua, New Hampshire–based Class A station that had also sold its spectrum in the auction.{{cite web|title=FCC Broadcast Television Spectrum Incentive Auction Auction 1001 Winning Bids|url=http://transition.fcc.gov/Daily_Releases/Daily_Business/2017/db0413/DA-17-314A2.pdf|publisher=Federal Communications Commission|access-date=October 20, 2017|date=April 4, 2017|archive-url=https://web.archive.org/web/20170414082807/http://transition.fcc.gov/Daily_Releases/Daily_Business/2017/db0413/DA-17-314A2.pdf|archive-date=April 14, 2017|url-status=live}} Prior to the sale, WYCN-CD owner OTA Broadcasting entered into a channel sharing agreement with the WGBH Educational Foundation to broadcast WYCN-CD on the transmitter of WGBX-TV, a full-power Boston signal.{{cite web|title=Modification of a Licensed Facility for Digital Class A TV Station Application|url=https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f915eaa0135015ef1ed15187cda&id=25076f915eaa0135015ef1ed15187cda&goBack=N|website=Licensing and Management System|access-date=October 20, 2017|date=October 19, 2017|archive-url=https://web.archive.org/web/20171020141614/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f915eaa0135015ef1ed15187cda&id=25076f915eaa0135015ef1ed15187cda&goBack=N|archive-date=October 20, 2017|url-status=live}} The sale of WYCN-CD to NBC was completed on January 18, 2018;{{cite web|title=Consummation Notice|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1776300&Service=DC&Form_id=905&Facility_id=9766|website=CDBS Public Access|publisher=Federal Communications Commission|access-date=January 19, 2018|date=January 18, 2018|archive-url=https://web.archive.org/web/20180119123503/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1776300&Service=DC&Form_id=905&Facility_id=9766|archive-date=January 19, 2018|url-status=live}} the station began channel-sharing with WGBX the same day. The WMFP simulcast ended at midnight on April 1, 2018; WMFP began channel sharing with WWDP on September 7.{{cite web|title=License To Cover for DTV Application|url=https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f91654dadf30165b1a319f50a50&id=25076f91654dadf30165b1a319f50a50&goBack=N|website=Licensing and Management System|publisher=Federal Communications Commission|access-date=September 8, 2018|archive-url=https://web.archive.org/web/20180908060918/https://enterpriseefiling.fcc.gov/dataentry/public/tv/draftCopy.html?displayType=html&appKey=25076f91654dadf30165b1a319f50a50&id=25076f91654dadf30165b1a319f50a50&goBack=N|archive-date=September 8, 2018|url-status=live}} The feed on WYCN-CD was assigned major channel number 15.{{cite web|last1=Tobey|first1=Margaret L.|title=Re: Assignment of Virtual Channel 15 WYCN-CD, Nashua, New Hampshire (FIN 9766)|url=https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076ff3604b50a80160555d59d800cd|website=Licensing and Management System|publisher=Federal Communications Commission|access-date=December 22, 2017|format=PDF|date=December 12, 2017|archive-url=https://web.archive.org/web/20171223051417/https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076ff3604b50a80160555d59d800cd|archive-date=December 23, 2017|url-status=live}}{{efn|The WGBX-TV signal overlaps with WGME (virtual channel 13, physical channel 15) in Portland, Maine, thus the use of 15.}}

On August 8, 2019, WBTS-LD (channel 8) and WYCN-CD swapped call signs, with channel 8 becoming WYCN-LD and channel 15 changing to WBTS-CD.{{Cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=9766&Callsign=WBTS-CD|title=Call Sign History|website=licensing.fcc.gov|access-date=2024-06-30|archive-date=2022-12-31|archive-url=https://web.archive.org/web/20221231133435/https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=9766&Callsign=WBTS-CD|url-status=live}}{{Cite web|url=https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=64996&Callsign=WYCN-LD|title=Call Sign History|website=licensing.fcc.gov|access-date=2024-06-30|archive-date=2020-08-04|archive-url=https://web.archive.org/web/20200804145214/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=64996&Callsign=WYCN-LD|url-status=live}}

On August 31, 2019, WYCN-LD left the air in advance of its October 2019 transmitter move to Norton, Massachusetts, and city of license change to Providence, Rhode Island.{{cite web |title=Request for Special Temporary Authority to Remain Silent (WYCN-LD) |url=https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076f916d896d4c016d939e5c6a468f |website=Licensing and Management System |publisher=Federal Communications Commission |access-date=January 9, 2020 |format=PDF |date=October 3, 2019 |archive-date=October 28, 2021 |archive-url=https://web.archive.org/web/20211028043417/https://enterpriseefiling.fcc.gov/dataentry/api/download/attachment/25076f916d896d4c016d939e5c6a468f |url-status=live }}

=Studio move to Needham=

NBCUniversal announced in March 2017 that it would vacate the Newton property and build a new facility for its Boston operation—NBC Boston, WNEU, NECN, and CSN New England (now NBC Sports Boston)—in a former General Dynamics plant in Needham. The regional sports network had previously been located in separate facilities from the broadcast stations and NECN.{{cite news|title=NBCUniversal plans regional HQ in Needham: In all, 375 employees will be moving|page=C1|first=Jon|last=Chesto|id={{ProQuest|1881980809}}|date=March 30, 2017|work=The Boston Globe}} The {{convert|160000|ft2|m2|adj=on}}, $125 million NBCU Boston Media Center opened in February 2020.{{Cite news|url=https://www.bostonglobe.com/2020/02/27/lifestyle/nbcuniversal-unveils-125-million-new-media-center-needham/|work=The Boston Globe|date=February 27, 2020|title=NBCUniversal unveils $125 million new media center in Needham|first=Grace|last=Griffin|access-date=June 30, 2024|archive-date=June 30, 2024|archive-url=https://web.archive.org/web/20240630214553/https://www.bostonglobe.com/2020/02/27/lifestyle/nbcuniversal-unveils-125-million-new-media-center-needham/|url-status=live}}

News operation

{{quote box

|quote = As a programming strategy, that just mystifies me. If you have four McDonald's on the block, why would you want to build another one?

|author = Alan Schroeder

|source = professor of journalism, Northeastern University, on the format of NBC10 Boston's news{{r|Bost180125}}

| align = right

| width = 250px

| salign = right

}}

Concurrent with the launch, NBC Boston debuted a full suite of local newscasts. Early reviews found the news effort competitive with Boston's established local TV newsrooms but noted that the style—more in line with traditional major-market network affiliates than the flashy approach characteristic of WHDH—was not innovative and similar to other stations. The staff consisted of a blend of new hires, younger than anchors at other stations, and existing NECN talent, as well as Pete Bouchard{{cite news|page=A1|title=Plenty of news, not much new from NBC Boston|date=January 6, 2017|id={{ProQuest|1855734776}}|first=Shirley|last=Leung|work=The Boston Globe}} and Phil Lipof, previously of WCVB. To the existing resources of NECN and WNEU, NBC added approximately 80 employees, new vehicles for weather coverage, and a leased helicopter.{{Cite news|url=https://www.nexttv.com/news/new-nbc-oo-goes-live-boston-braces-shakeup-161568|date=December 5, 2016|first=Diana|last=Marszalek|work=Broadcasting & Cable|title=As New NBC O&O Goes Live, Boston Braces for Shakeup|access-date=June 30, 2024|archive-date=September 1, 2024|archive-url=https://web.archive.org/web/20240901054159/https://www.nexttv.com/news/new-nbc-oo-goes-live-boston-braces-shakeup-161568|url-status=live}}{{cite news|date=December 29, 2016|title=New studio, new copter, new station: NBC Boston ready to go|id={{ProQuest|1853940359}}|page=C1|first=Shirley|last=Leung|work=The Boston Globe}} A second former WCVB anchor, J. C. Monahan, left that station to join NBC Boston in July 2017.{{Cite news|title=J.C. Monahan has been hired by NBC Boston|first=Meredith|last=Goldstein|id={{ProQuest|1911306817}}|date=June 20, 2017}}

A year after the switch and launch, NBC10 Boston and WHDH had opposite ratings performances. WHDH had largely maintained its news audience, including first- and second-place finishes in the morning and at 5 and 6 p.m. Meanwhile, NBC10 frequently ranked fifth out of five stations, though marquee fall network programming provided an improvement in the second half of 2017.{{Cite news|first=Shirley|last=Leung|title=Who won and who lost the local news war when NBC broke up with WHDH|date=January 25, 2018|work=The Boston Globe|id={{ProQuest|2431418679}} }} One reason for the poor performance was loyalty to existing stations in the Boston market.{{cite news|title=Past the Half-Year Mark, NBC's WBTS Has Yet to Crack the Competition|first=Diana|last=Marszalek|date=August 28, 2017|work=Broadcasting & Cable|url=https://www.nexttv.com/news/past-half-year-mark-nbc-s-wbts-has-yet-crack-competition-168151|access-date=June 30, 2024|archive-date=June 30, 2024|archive-url=https://web.archive.org/web/20240630214731/https://www.nexttv.com/news/past-half-year-mark-nbc-s-wbts-has-yet-crack-competition-168151|url-status=live}}

Subchannels

Notes

References

External links

{{Official website|www.nbcboston.com}}

Category:2017 establishments in Massachusetts

Category:Companies based in Norfolk County, Massachusetts

Category:Cozi TV affiliates

Category:NBC affiliates

Category:NBC Owned Television Stations

Category:Television channels and stations established in 2017

Category:Television stations in Boston