NBC Opera Theatre

{{Short description|American opera company}}

The NBC Opera Theatre (sometimes mistakenly spelled NBC Opera Theater and sometimes referred to as the NBC Opera Company) was an American opera company operated by the National Broadcasting Company from 1949 to 1964. The company was established specifically for the purpose of televising both established and new operas for television in English. Additionally, the company also gave live theatrical presentations of operas, sponsoring several touring productions in the United States and mounting works on Broadway."Less Tuneful Season in the Offing for TV" by Larry Wolters, The Chicago Tribune, October 18, 1964

File:Peter Herman Adler 1951.JPG

Conductor Peter Herman Adler served as the NBCOT's music and artistic director, and Samuel Chotzinoff as the company's producer. Conductor Herbert Grossman was an associate conductor with the company when it was founded, but was later promoted to conductor in 1956.{{cite web|url=https://news.google.com/newspapers?id=3S9IAAAAIBAJ&pg=915,4034444&dq=herbert-grossman+conductor&hl=en|title=Baltimore Symphony Conductor Heads Orchestra Of 85 In Music Assoc. Concert Thursday Evening|work=Meriden Journal|date=February 24, 1959}} From that point on Adler and Grossman shared the conducting load while Adler remained Music Director. NBC disbanded the NBC Opera Theatre in 1964 and liquidated its assets. The company performed a total of 43 operas for NBC, the majority of which were broadcast on the program NBC Television Opera Theatre. The organization's work garnered 3 Primetime Emmy Award nominations. All of the performances were broadcast live from an NBC studio and were not pre-recorded or edited before airing, although kinescopes and later videotapes were made of live broadcasts for delayed broadcast purposes in some areas.

During its 14-year history, the NBC Opera Theatre commissioned several composers to write operas specifically for television. The most famous and most successful of these works was the very first new opera staged by the company, Gian Carlo Menotti's Amahl and the Night Visitors, which premiered live on December 24, 1951 as the first installment of the Hallmark Hall of Fame program. It was the first opera specifically composed for television in America.[https://web.archive.org/web/20071215024223/http://www.telegraph.co.uk/news/main.jhtml?view=DETAILS&grid=&xml=/news/2007/02/02/db0201.xml Obituary: Gian Carlo Menotti], The Daily Telegraph, 2 February 2007. Accessed 11 December 2008 Other operas commissioned by the company included Bohuslav Martinů's The Marriage (1953),{{cite news|url=https://select.nytimes.com/gst/abstract.html?res=FA0914F93D55107B93CAA91789D85F478585F9&scp=144&sq=+Bohuslav+Martinu&st=p|title=MARTINU'S OPERA SCORES IN TV BOW; ' The Marriage,' Based on Play by Gogol, Offered by N.B.C. in Excellent Production|work=The New York Times|author=Olin Downes|author-link=Olin Downes|date=February 8, 1953}} Lukas Foss' Griffelkin (1955),{{cite news|url=https://www.nytimes.com/1955/11/07/archives/griffelkin-has-premiere-on-nbctv-fantasy-is-marked-by-charm.html?sq=%2522Andrew+McKinley%2522&scp=57&st=p|title=Griffelkin' Has Premiere on N.B.C.-TV; Fantasy Is Marked by Charm, Tenderness|date=November 7, 1955|work=The New York Times|author=Howard Taubman|author-link=Howard Taubman}} Norman Dello Joio's The Trial at Rouen (1956),{{cite news|url=https://www.nytimes.com/1956/04/01/archives/challenge-of-joan-composer-relates-effort-in-trying-to-meet-it.html?sq=%2522+Norman+Dello+Joio%2522+%2522opera%2522&scp=103&st=p|title=Challenge of Joan; Composer Relates Effort In Trying to Meet It|author=Norman Dello Joio|author-link=Norman Dello Joio|work=The New York Times|date=July 27, 2008}} Leonard Kastle's The Swing,{{cite book|url=https://books.google.com/books?id=6fwSLslWOjsC&q=operas+commissioned&pg=PA9|title=Television Opera|author=Jennifer Barnes|publisher=Boydell & Brewer|location=Woodbridge|year=2003|page=103|isbn=9780851159126}} Stanley Hollingsworth's La Grande Bretèche (1957), Menotti's Maria Golovin (1958), Philip Bezanson's Golden Child (1960),{{cite news|url=https://timesmachine.nytimes.com/timesmachine/1960/12/17/90665960.pdf|title=TV: A Christmas Opera; ' Golden Child,' Nativity Set in California Gold Fields of 1849, Has Premiere|author=Harold C. Schonberg|author-link=Harold C. Schonberg|date=December 17, 1960|work=The New York Times}} Kastle's Deseret (1961) and Menotti's Labyrinth (1963).{{cite news|url=https://www.nytimes.com/1963/03/04/archives/music-menotti-opera-labyrinth-on-tv-is-not-his-best-the-cast.html|title=Music: Menotti Opera; 'Labyrinth' on TV Is Not His Best|author=Harold C. Schonberg|author-link=Harold C. Schonberg|work=The New York Times|date=March 4, 1963}}

Most NBC Opera telecasts were sponsored by Texaco, who was also the longtime sponsor of radio broadcasts of the Metropolitan Opera. Nearly all NBCOT presentations after the middle 1950s were broadcast in color.